URB-E Joins Santa Monica’s Zero-Emission Delivery Zone Pilot

David Shultz

David Shultz is a freelance writer who lives in Santa Barbara, California. His writing has appeared in The Atlantic, Outside and Nautilus, among other publications.

​An URB-E rider hauls deliveries in Santa Monica.
Image courtesy of URB-E

Whether it's Amazon’s enormous investment in electric vans or Starship Technologies’ autonomous food transport rovers, there’s no shortage of tech companies looking to electrify last-mile deliveries and cut carbon emissions.

URB-E, a Los Angeles-based startup, may have the simplest solution of all: electric bicycles. With its fleet of souped-up, battery-powered custom e-bikes equipped with collapsible box trailers, the company is ferrying meals, groceries, ecommerce orders and other packages to doorsteps in L.A. and New York City.


Now, the mobility and logistics company is returning to its roots in California to partner with the Los Angeles Cleantech Incubator (LACI) and the city of Santa Monica on a pilot program that establishes zero-emission delivery zones. Santa Monica has established itself as the cradle of micromobility in recent years, and the city’s initiative—described as the first of its kind in the U.S.—aims to live up to that reputation by carving out priority curb space for electric delivery vehicles in certain high-traffic corridors. In addition to luring new operators, the program should also lower air pollution, greenhouse gas emissions and noise pollution in some of the busiest parts of Santa Monica.

The pilot will feature 10 URB-E e-bikes that will service zero-emission delivery zones along Santa Monica Boulevard and Colorado Boulevard, with plans to expand the pilot to 20 URB-E vehicles in the near future. The startup will share the curb space with electric vehicles from the likes of Coco, Fluid Truck, Maxwell Vehicles and Nissan, as well as vendors like Ikea and Shopify. The pilot will run until the end of the year.

“I think we've already seen an enormous amount of excitement in this space,” LACI president and CEO Matt Petersen told dot.LA. “We know that URB-E is going to just crush it as they hit the streets.”

Santa Monica's zero-emission delivery zones. Courtesy of LACI

URB-E is no stranger to LACI: Founded in 2015 by former Ford and Fisker engineer Sven Etzelsberger and business development veteran Peter Lee, the startup joined the incubator in 2018—a stint that helped propel its business forward. Back in those days, URB-E was focused on developing e-scooters; initially, the company wanted to use its scooter technology and to deliver packages around the Burbank area, but quickly discovered that, to be cost-efficient, it needed to carry more weight than the scooters could handle.

“[The scooters] could pull around 300 or 400 pounds, which is not actually that much,” recalled URB-E CEO Charles Jolley, an Apple and Facebook veteran who now leads the startup. “In order to get that good balance of efficiency, you needed to carry around 800 pounds.” So URB-E went back to the drawing board and revamped its designs—moving on to e-bikes that can haul up to 800 pounds and a completely new container system.

In addition to its hometown, the company has also cut its teeth in New York City, where delivery riders pedal across neighborhoods in Manhattan and Brooklyn. Jolley said the length of a delivery run depends on the shape of the neighborhood, but it usually takes five-to-nine miles of riding to unload a full container of goods. The startup was boosted by a $5 million Series A funding round led by UBS Group early last year.

While bikes and containers are core to URB-E’s platform, the company is also collecting logistics data every step along the way. With a custom software app that riders use to navigate and deliver packages, URB-E is actively mapping the infrastructure needs of neighborhood-scale electric delivery. As the startup has grown, it’s gained insights into where to position charging stations and staging areas and how to efficiently execute deliveries.

That will help it support whatever electric contraptions may show up down the road as the delivery vehicles of the future, according to Jolley. “The vehicles can evolve over time, and we actually now have all of this infrastructure to support [them],” he said.

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Greater Good Health Raises $10M To Fix America’s Doctor Shortage

Keerthi Vedantam

Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.

Greater Good Health Raises $10M To Fix America’s Doctor Shortage
Courtesy of Greater Good Health

The pandemic highlighted what’s been a growing trend for years: Medical students are prioritizing high-paying specialty fields over primary care, leading to a shortage of primary care doctors who take care of a patient’s day-to-day health concerns. These physicians are a cornerstone of preventative health care, which when addressed can lower health care costs for patients, insurers and the government. But there’s a massive shortage of doctors all over the country, and the pipeline for primary care physicians is even weaker.

One local startup is offering a possible answer to this supply squeeze: nurse practitioners.

On Wednesday, Manhattan Beach-based Greater Good Health unveiled $10 million in new funding led by LRVHealth, adding to $3 million in seed funding raised by the startup last year. The company employs nurse practitioners and pairs them with doctor’s offices and medical clinics; this allows nurse practitioners to take on patients who would otherwise have to wait weeks, or even months, to see a doctor.

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Plus Capital Partner Amanda Groves on Celebrity Equity Investments

Minnie Ingersoll
Minnie Ingersoll is a partner at TenOneTen and host of the LA Venture podcast. Prior to TenOneTen, Minnie was the COO and co-founder of $100M+ Shift.com, an online marketplace for used cars. Minnie started her career as an early product manager at Google. Minnie studied Computer Science at Stanford and has an MBA from HBS. She recently moved back to L.A. after 20+ years in the Bay Area and is excited to be a part of the growing tech ecosystem of Southern California. In her space time, Minnie surfs baby waves and raises baby people.
PLUS Capital​’s Amanda Groves.
Courtesy of Amanda Groves.

On this episode of the L.A. Venture podcast, Amanda Groves talks about how PLUS Capital advises celebrity investors and why more high-profile individuals are choosing to invest instead of endorse.

As a partner at PLUS, Groves works with over 70 artists and athletes, helping to guide their investment strategies. PLUS advises their talent roster to combine their financial capital with their social capital and focus on five investment areas: the future of work, future of education, health and wellness, the conscious consumer and sustainability.

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