Evan Xie

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At times, it can seem as though social media companies are at war with the influencers they rely on for content.

Instagram influencers have long struggled with the platform’s changing algorithm. Not to mention the platform ended its program that paid creators to post Reels last month. Earlier this week, YouTube removed a tool that allowed creators to link products featured in videos. The feature generated anywhere from $50 to $100 for a creator each month. Meanwhile, TikTok tried to re-shape its heavily criticized creator fund with a new Creativity Program that would increase the eligibility requirement from 10,000 followers to 100,000 followers.

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