lil miquela

lil miquela

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Sedona Legge is a 5-foot-9 model with brown hair and blue eyes. She wears a size nine shoe. She has a 22-inch waist. And lately, she’s everywhere: on the cover of Los Angeles magazine, sitting next to Snoop Dogg in Gucci’s Love Parade ad campaign back in February. And as of this week, luxury brands will have the opportunity to choose whether they want to work with the real Legge or her photorealistic avatar.

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Screenshot from Instagram

Almost as soon as it was announced, L.A.-based Capitol Records ended its partnership with FN Meka creator Factory New.

Meka is a virtual rapper that has racked up more than 220,000 Instagram followers and over 10 million followers on its TikTok. His social accounts features music and occasional depictions of police brutality and posts CGI videos highlighting a fictional lifestyle that includes private jets and absurdly tricked-out luxury cars.

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Dapper Labs, the company that helped bring NFTs into the mainstream, is set on decentralization. And it's turning to its signature virtual social media influencer Lil Miquela to drive home the idea, company executives told a crowd at Friday's Future of Storytelling panel at the dot.LA Summit.

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