Courtesy of Philip Rosedale

This talk was originally broadcast as a live online discussion on Zoom that took place as part of Madrona Venture Labs' “Launchable: Web3 Startups” event on March 18, 2022.

Over 20 years ago, Philip Rosedale created what could be considered the first iteration of the metaverse.

It was Linden Lab, Rosedale’s San Francisco-based tech startup, that developed Second Life, the online multimedia platform where people could create avatars for themselves. At the time, Rosedale recalls, most outsiders didn’t really understand what Second Life was trying to do—making it a tough pitch.

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