Gaming is eating the world.
So says a new report issued Tuesday by L.A.-based investment firm MaC Venture Capital.
The report mentions the recent explosion of gaming companies – including Epic Games' $1.78 billion raise that valued it at $17.3 billion, Unity's $1.3 billion IPO that valued the Epic competitor at $13.7 billion and Roblox's $150 million fundraise that valued the kid's gaming "sandbox" at $4 billion — and that was before the pandemic boosted Roblox's user base.
But most of the analysis is devoted to the techniques and tools that gaming has popularized over the years, and that are fast proliferating into areas as diverse as retail, film production, medicine and national defense.
- L.A.-based Artie, which began in 2018 as a platform to help game publishers build AI-enhanced video game characters but shifted its focus to enabling a distribution method that allows game publishers to circumvent app stores, has reopened its seed round.
- The company plans to go to market later this year with celebrity and IP partnerships, then start attracting third-party game publishers and players to its platform with its distribution technology. In the long run it hopes to grow its user base with its original focus of AI-for-gaming features.
- Artie has raised $8 million from investors, including the founders of Zynga, Shutterstock and YouTube; Warner Music Group; Jeffrey Katzenberg's WndrCo; and three L.A.-based venture firms including Scooter Braun's Raised In Space.
In late 2018, Ryan Horrigan and Armando Kirwin set out to bring to life video game characters who could see and understand and interact with the gamers on the other side of the screen. They quickly recognized a problem that has now taken the tech world by storm: App stores create friction.
Our second Virtual Pitch Showcase was devoted to startups in the gaming industry. Founding entrepreneurs from Artie, Squab Gaming and RCT Studio pitched to Peter Levin, managing director at Griffin Gaming Partners and Gregory Milken, managing director at March Capital Partners.
Gregory Milken<p>Gregory Milken is a Managing Director at March Capital Partners, where he focuses on investments in gaming. Gregory has led March Capital's investments in broadcasting solution Genvid Technologies, esports organization Immortals Gaming Club and game developers Nifty Games, Dorian and Knock Knock.</p><p>Prior to March, Gregory was an active angel investor for companies such as Viagogo and Small Giant Games. Gregory has over 15 years of entrepreneurial and operational experience. He was the co-founder and COO of AltEgo, a cloud-based technology and gaming company. Prior to his work in technology, he worked in strategy and operations for Knowledge Universe Education, new business development at Warner Bros. in Hong Kong and London, and at Twentieth Century Fox.</p><p>Actively involved in philanthropy, Gregory currently serves on the Board of Overseers for Penn's Graduate School of Education as well as on the boards of the Milken Institute and the Milken Family Foundation.</p><p>Gregory received his M.B.A. and M.A. in International Policy Studies from Stanford University, as well as a B.A. in Asian Studies and a B.A. in International Relations from the University of Pennsylvania.</p>
Peter Y. Levin<p>Peter serves as Managing Director at Griffin Gaming Partners, an early and late stage investment vehicle singularly focused on the video game sector.</p><p>Prior to Griffin, Levin served as President of Interactive Ventures, Games & Digital Strategy at Lionsgate.</p><p>He is the former CEO & Co-founder of Nerdist Industries, a multi-platform creator of genre and popular-culture content, as well as the former Co-President of Digital Strategy at Legendary Entertainment. </p><p>Nerdist Industries was acquired by Legendary Entertainment in July of 2012. Levin serves as Chairman of Immortals Gaming Club and serves on the Board of Directors of N3TWORK, Wizard Labs and Next Games. He also serves on the Los Angeles Sports & Entertainment Commission Board of Directors. </p><p>Previously, Levin was founder and co-owner of the 2006 World Champion Chicago Rush of the Arena Football League. He was also a minority partner in and strategic advisor to Strikeforce, a mixed martial arts promotional entity, that sold to the Ultimate Fighting Championship in 2011. In June 2009, Levin served as the exclusive representative of Deadline.com in its sale to PMC. Levin is the founder of Course of the Force, an annual Olympic torch-style lightsaber relay in partnership with Lucasfilm Ltd. that led up to San Diego Comic Con International and benefitted the Make-A-Wish Foundation. </p><p>He also serves on the Board of Governors at Cedars Sinai in Los Angeles and co-teaches a competitive gaming course at the USC Annenberg School of Communication and Journalism.</p>
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