A Tool for the Influencer Economy, PearPop Helps Creators Collaborate

Sam Blake

Sam primarily covers entertainment and media for dot.LA. Previously he was Marjorie Deane Fellow at The Economist, where he wrote for the business and finance sections of the print edition. He has also worked at the XPRIZE Foundation, U.S. Government Accountability Office, KCRW, and MLB Advanced Media (now Disney Streaming Services). He holds an MBA from UCLA Anderson, an MPP from UCLA Luskin and a BA in History from University of Michigan. Email him at samblake@dot.LA and find him on Twitter @hisamblake


As the influencer economy grows, creators are looking for more ways to make money.

The Los Angeles-based Pearpop hopes to help them do just that. On Thursday, it got a $16 million boost to grow its influencer monetization platform.

Pearpop launched in October 2020. Currently integrated into TikTok only, the startup helps social media creators make money by collaborating with other creators, through making a shared video, leaving a comment or incorporating someone's sound clip into a post.

The investment was split between two rounds. One, a $10 million Series A, was led by Alexis Ohanian's Seven Seven Six venture firm with participation from Bessemer Venture Partners. The other was a prior $6 million seed round co-led by Ashton Kutcher and Guy Oseary's Sound Ventures and Slow Ventures, with participation from Atelier Ventures and Chapter One Ventures.

Numerous celebrities have also invested, including Snoop Dogg, Mark Cuban, Kevin Durant, The Chainsmokers, Amy Schumer, MrBeast and Kevin Hart.

Pearpop co-founders Cole Mason (left) and Spencer Markel.Courtesy Pairpop

Pearpop was founded by Cole Mason, who joined the tech industry after a run as a male model.

"The initial concept came out of an obvious gap within the space: no marketplace existed for creators of all sizes to monetize through simple, authentic collaborations that are mutually beneficial," Mason said in a statement.

Pearpop says it has attracted 10,000 creators to the platform, including Snoop Dogg, Tony Hawk and Heidi Klum.

Employing a similar business model as Cameo, payments are negotiated between the two parties, with Pearpop taking a percentage of the transaction. Prices vary depending on the particular request. Snoop Dogg asks $5,000 for a duet and $1,500 for using another creator's sound recording.

Several influencer talent agencies have added their rosters to Pearpop, including TalentX, Get Engaged, Next Step Talent and The Fuel Injector, according to the company's statement.

Along with Pearpop, other startups in L.A. working to grow the influencer economy's financial infrastructure include Promotely, Social Native, and a host of marketing agencies. Snapchat has been paying $1 million a day to users posting videos onto its Spotlight platform and TikTok has set aside a $2 billion fund to pay creators over the next two and a half years.

Add it all up and the many young people who dream of making it big as a social media star may have some cause for optimism.

From Your Site Articles
Related Articles Around the Web

Subscribe to our newsletter to catch every headline.


Genies Wants To Help Creators Build ‘Avatar Ecosystems’

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Genies Wants To Help Creators Build ‘Avatar Ecosystems’

When avatar startup Genies raised $150 million in April, the company released an unusual message to the public: “Farewell.”

The Marina del Rey-based unicorn, which makes cartoon-like avatars for celebrities and aims to “build an avatar for every single person on Earth,” didn’t go under. Rather, Genies announced it would stay quiet for a while to focus on building avatar-creation products.

Genies representatives told dot.LA that the firm is now seeking more creators to try its creation tools for 3D avatars, digital fashion items and virtual experiences. On Thursday, the startup launched a three-week program called DIY Collective, which will mentor and financially support up-and-coming creatives.

Read moreShow less

Here's What To Expect At LA Tech Week

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Here's What To Expect At LA Tech Week

LA Tech Week—a weeklong showcase of the region’s growing startup ecosystem—is coming this August.

The seven-day series of events, from Aug. 15 through Aug. 21, is a chance for the Los Angeles startup community to network, share insights and pitch themselves to investors. It comes a year after hundreds of people gathered for a similar event that allowed the L.A. tech community—often in the shadow of Silicon Valley—to flex its muscles.

From fireside chats with prominent founders to a panel on aerospace, here are some highlights from the roughly 30 events happening during LA Tech Week, including one hosted by dot.LA.

Read moreShow less