Editor's note: This is the third in our series examining diversity in venture capital. Read the first story here, our second one here and sign up for our newsletter to get the latest updates.

For all the well-intentioned talk on social media and beyond about the need for diversity and inclusion after the killing of George Floyd, there is one thing that speaks louder than anything else in venture capital: Money.

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Editor's note: This is the second in our series examining diversity in venture capital. Read the first and third stories in this series and sign up for our newsletter to get the latest updates.

Entrepreneurs usually fall over each other for the chance to meet with people like Kobie Fuller, a partner at Upfront Ventures, one of Los Angeles' oldest and most prestigious venture firms, and a former investor at Accel, one of Silicon Valley's most well-known early-stage firms.

But Fuller, who is black, had become used to being overlooked at parties and mistaken for junior-level staff.

"I have been at network events where people don't know who I am, they assumed I was a random moron," he said. "They treat you like you are not in the room or you are some wait staff."

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As the country reckons with racial inequity forced to the fore by the George Floyd protests, the National Venture Capital Association launched a nonprofit Tuesday with a focus on building diversity.

Dubbed Venture Forward, the $5.5 million effort had been in the works for years and is being backed by Silicon Valley Bank, Deloitte and Gunderson Dettmer along with dozens of individuals.

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