- GOAT Uses NBA Playoffs to Launch Brand Campaign
- Jarrett and Burrows Join Sweetgreen Board
GOAT Uses NBA Playoffs to Launch Brand Campaign<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="34a728a4a25ee6fef9cdd07480400ab2"><iframe lazy-loadable="true" src="https://www.youtube.com/embed/1ooQjeHnGyI?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span><p>Online sneaker reseller GOAT will air their first television ad campaign during the NBA playoffs this week as the fast-growing Culver City company looks to build its audience beyond sneaker heads.</p> <p>The company has been amping up their buzz around the profitable NBA market, where players like LeBron James are tastemakers and drive sales for shoe companies, since it scored a $100 million investment from tennis shoe giant retailer Footlocker.</p><p>Since then, GOAT sealed a deal with the Brooklyn Nets allowing it to plaster the signage, content and more along the team's path during home and away games. It extended its agreement with Los Angeles Lakers Kyle Kuzma to represent the brand by wearing their shoes and apparel. And earlier this year, GOAT added Rui Hachimura of the Washington Wizards, 2019 rookie of the year, as a brand representative. </p> <p>The 30-second ad directed by Daniel Sannwald, who has worked with Rhianna, Travis Scott and Nike, opens up with a sound like a live wire that breaks into a beat and features a battery of silhouettes in sneakers and oversized coats. Sneakers, apparel accessories, the ad reads then says. Past, present, future. </p> <p>Begun by college friends five years ago, GOAT tapped into the massive sneaker resale market with a platform that "authenticates" shoes. It has since expanded into apparel and accessories and states that it has 20 million members. </p> <p>Venture capital firm Andreessen Horowitz <a href="https://dot.la/wag-labs-goat-top-startups-2645216719.html" target="_self">ranked the company 16 on its top 100 largest</a> and fastest-growing consumer startups and private companies earlier this year.</p> <p>GOAT takes its name from the sports acronym for "Greatest of All Time."</p>
Jarrett and Burrows Join Sweetgreen Board<img lazy-loadable="true" src="https://dot.la/media-library/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzU3NzU0OC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY0OTQyNDE2M30.U2Xpkn5DxZ_IQXV7nrIgP5s5mABaeREDVKMz_WRB-lY/image.jpg?width=980" id="9c1ca" class="rm-shortcode" data-rm-shortcode-id="bb4cb885cfa5fe71cd621dabf35dd115" data-rm-shortcode-name="rebelmouse-image" /><p><a href="https://www.linkedin.com/in/valeriejarrett/" target="_blank">Valerie Jarrett</a>, a former senior advisor to President Barack Obama, has joined Sweetgreen's board of directors, along with <a href="https://www.linkedin.com/in/cliff-burrows-069361a5/" target="_blank">Cliff Burrows</a>, former group president of Starbucks' Siren Retail business, which includes the coffee maker's Reserve Roasteries and Princi bakeries.</p><p>Jarrett is currently is a Senior Distinguished Fellow at the University of Chicago Law School and a senior advisor to the Obama Foundation.</p><p>Last month, Sweetgreen's <a href="https://dot.la/an-interview-with-sweetgreens-ceo-why-its-not-a-tech-company-and-how-hes-adapting-to-covid-2646353260.html" target="_self">CEO, Jonathan Neman, told dot.LA</a> his goal was to build the company into being the "Starbucks of real food." </p><p>Burrows spent two decades at Starbucks <a href="https://www.designretailonline.com/news/people/starbucks-announces-exit-of-siren-retail-president/" target="_blank">before exiting last year</a> and was most recently responsible for elevating the customer and employee experience. Prior to that, he was Group President of Starbucks Coffee U.S. and Americas and President of the U.S. Retail Operation. </p><p>In May, Sweetgreen brought on Chris Carr, a former Starbucks executive, as its chief operating officer. <br></p><p>The hires come as Sweetgreen, valued at $1.6 billion, seeks to expand well beyond its current 108 stores to over 1,000 locations. </p>
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- Sweetgreen COO Chris Carr Joins Hilton's Board of Directors
- Snap's New Apps Aim to Get Young Voters Registered and Informed
Snap's New Apps Aim to Get Young Voters Registered and Informed<img lazy-loadable="true" src="https://dot.la/media-library/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzUzOTc4Ny9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY1NTc2NDM2N30.zRjr25sXg_h7s6EK65b1XfmN4mUbbHJoA3MZc6tW6Dc/image.png?width=980" id="d7d61" class="rm-shortcode" data-rm-shortcode-id="8802c6c5a71cef62c38759453559f9b8" data-rm-shortcode-name="rebelmouse-image" /><p>Santa Monica-based Snap announced new features and partnerships Thursday meant to help young people vote. The announcement coincides with the 55th anniversary of the passage of the Voting Rights Act.</p><p>Two new features are Minis, simplified third-party apps that live within Snapchat, <a href="https://dot.la/headspace-and-snapchat-2646169354.html" target="_self">which Snap debuted at its annual Partner Summit earlier this year</a>. </p><p>The Voter Registration Mini will enable Snap users to register to vote without having to leave the app. It was developed in partnership with TurboVote, part of New York-based nonprofit Democracy Works. </p><p>In 2018, <a href="https://www.nytimes.com/2018/10/23/technology/snapchat-voter-registration-midterms.html" target="_blank">Snap helped to register over 450,000 users to vote</a>, 57% of whom turned out, a company spokesperson said. </p><p>The Before You Vote Mini, developed in partnership with Chicago-based nonprofit BallotReady, is meant to help Snapchat users understand their options for voting early and by mail. Users will be able to fill out sample ballots with their friends, and look up polling locations, the spokesperson said. </p><p>Snap is also adding searchable resources for users who look up keywords like "voter registration", "vote by mail" and "voter suppression". Information will come from organizations including the NAACP and the ACLU.</p><p>Every Snap user will also have a "voter checklist" feature incorporated into their profile, which will remind them to register to vote, consider their ballot before Election Day and make a voting plan.</p><p>The new features will debut in September. </p><p>Snap's announcement highlighted several obstacles that young people face in the voting process. <a href="https://circle.tufts.edu/latest-research/growing-voters-profile-youngest-eligible-voters-2020" target="_blank">New research out of Tufts University</a> shows that many young people rely on college campuses to learn about civic engagement. </p><p>"63% of 18-21 year olds who have at least some experience with college said they learned about voter registration at their schools, and 66% said their college professors had encouraged them to vote," the spokesperson said, adding that COVID-19 will disrupt this process. </p><p>The Tufts data also show that only 24% of 18-29 year olds report having voted by mail before. And over a quarter of 18-21 year olds say they don't know where to find information about mail-in-voting. </p><p>"For a generation who grew up on smartphones, and are used to being able to do everything from their fingertips – to date technologies haven't done much to make it easier for them to vote," the spokesperson said. </p>
Sweetgreen COO Chris Carr Joins Hilton's Board of Directors<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzUzOTcxNy9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYxNzEwMzkwMn0.hWhQsvYh9LM7C1rJAj3Im1ejatkB6QRHYDhz9wSiJgI/img.jpg?width=980" id="5e4c4" class="rm-shortcode" data-rm-shortcode-id="0b29083ac3d3ba80cd0e071dc2aaade3" data-rm-shortcode-name="rebelmouse-image" />LA Tech Updates: Snap Releases Voting Apps; Hilton Taps Sweetgreen COO<p><a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.hilton.com%2Fen%2Fcorporate%2F&esheet=52261234&newsitemid=20200805005222&lan=en-US&anchor=Hilton+Worldwide+Holdings+Inc&index=1&md5=ffc251c987d343bcc24b2e88ff514f33" target="_blank">Hilton Worldwide Holdings Inc</a>. announced Wednesday that Chris Carr, who recently joined Sweetgreen as Chief Operating Officer, has been appointed to the hotel chain's board of directors.</p><p>Carr started at Sweetgreen in May after 13 years at Starbucks, where he most recently served as chief procurement officer. There, he was responsible for global strategic sourcing and supplier relationships. Prior to Starbucks, Carr spent 18 years with ExxonMobil in retail operations.</p><p>"We are delighted to welcome Chris to Hilton," said Jon Gray, chairman of Hilton's board of directors in a written statement. "When we began our board search process last year, we were looking to add world class executive leadership in global and consumer-facing organizations. Chris brings these highly relevant skills, as well as unmatched focus on customer experience and procurement. We look forward to his insights as we navigate Hilton's continued recovery from the COVID-19 pandemic."</p><p>Carr joins the Hilton board at what is probably the most challenging time in its storied 101 year history. <a href="https://www.investopedia.com/hilton-worldwide-hlt-reports-77-q2-revenue-decline-5073862" target="_blank">The company lost $432 million in the second quarter</a> while revenue plummeted 77.3% year-over-year as people stayed at home because of the coronavirus.</p><p>Carr also serves as a director at REI, a trustee of Howard University and a trustee of the University of San Diego.</p>
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Jonathan Neman, the 35-year-old co-founder and CEO of Sweetgreen, wants to make one thing clear.
"Sweetgreen is not a tech company," he says. "If you want to make that the headline, you can."
With a lofty $1.6 billion valuation, a sleek headquarters in Culver City down the street from Apple and Amazon, and talk with Kara Swisher about becoming a "food platform," one could be forgiven for thinking Neman has aspirations that go way beyond serving salads, bowls and now plates in 108 stores. These days everyone wants to be a tech company, even if they are just renting office space or selling stationary bikes. Neman certainly has lofty goals – wanting to expand to what he says is "well over" 1,000 locations. But he says he is trying to grow Sweetgreen in the mold of Starbucks, not Snapchat.
Jonathan Neman hatched the concept of with classmates Nicholas Jammet and Nathaniel Ru in a dorm room during their senior year at Georgetown University.
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