Here are the latest updates on news affecting Los Angeles' startup and tech communities. Sign up for our newsletter and follow dot.LA on Twitter for more.

Today:

  • GOAT Uses NBA Playoffs to Launch Brand Campaign
  • Jarrett and Burrows Join Sweetgreen Board
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Here are the latest updates on news affecting Los Angeles' startup and tech communities. Sign up for our newsletter and follow dot.LA on Twitter for more.

Today:

  • Sweetgreen COO Chris Carr Joins Hilton's Board of Directors
  • Snap's New Apps Aim to Get Young Voters Registered and Informed
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Jonathan Neman, the 35-year-old co-founder and CEO of Sweetgreen, wants to make one thing clear.

"Sweetgreen is not a tech company," he says. "If you want to make that the headline, you can."

With a lofty $1.6 billion valuation, a sleek headquarters in Culver City down the street from Apple and Amazon, and talk with Kara Swisher about becoming a "food platform," one could be forgiven for thinking Neman has aspirations that go way beyond serving salads, bowls and now plates in 108 stores. These days everyone wants to be a tech company, even if they are just renting office space or selling stationary bikes. Neman certainly has lofty goals – wanting to expand to what he says is "well over" 1,000 locations. But he says he is trying to grow Sweetgreen in the mold of Starbucks, not Snapchat.

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