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Netflix Lays Off 150 Employees
Christian Hetrick
Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.
Netflix is laying off roughly 150 people after the streaming giant lost subscribers last quarter.
In a statement to dot.LA, a Netflix spokesperson said the company’s slowing revenue growth means it must rein in its costs.
“So sadly, we are letting around 150 employees go today, mostly U.S.-based,” the spokesperson said. “These changes are primarily driven by business needs rather than individual performance, which makes them especially tough as none of us want to say goodbye to such great colleagues. We're working hard to support them through this very difficult transition."
The job cuts amount to 2% of the company’s workforce, according to the Hollywood Reporter. The streaming giant is eliminating 70 roles in its animation division, and cutting contractor jobs in social media and publishing channels, THR reported, citing a company memo. Affected employees are expected to receive severance packages starting at four months.
The layoffs come just a few weeks after Netflix laid off about 25 people in its marketing division, including at its editorial website Tudum.
Netflix shares have cratered since the streaming platform reported that it lost 200,000 subscribers during the first quarter—the first time the company shed customers in more than a decade. The company also expects to lose 2 million more in the current second quarter. The streamer blamed increased competition, password sharing and the war in Ukraine, among other issues.
During the earnings call in April, Netflix CFO warned that over the next two years, “we're kind of operating to roughly that operating margin, which does mean that we're pulling back on some of our spend growth across both content and noncontent spend.”
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Christian Hetrick
Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.
Here’s Why Social Media Startup Clash Just Rebranded As ‘Huddles’
12:50 PM | August 18, 2022
Photo courtesy of Huddles
At a time when seemingly every social media app is trying to copy TikTok, West Hollywood-based Huddles is going in a different direction.
Huddles, formerly known as Clash, is pivoting away from short-form video feeds and focusing on group chats that let creators talk to—and monetize—their biggest fans. The social media startup rebranded itself last week, using the name of its group chat feature that launched in June.
The app will still include short-form video, but the company said it will remove its “sit and scroll” discovery feed—a feature common on other apps, from TikTok to Triller to Instagram. Creators will upload videos directly to their profiles or Huddles group chats. Fans can pay monthly subscriptions to access paywalled content and private conversations.
“Plenty of distribution platforms and companies are going to try to compete with TikTok, and we have no interest in playing that game,” Co-founder and CEO Brendon McNerney told dot.LA. Although most social media audiences are “passive,” McNerney said there are still “tens of millions of fans who want to actually engage and not just sit there and scroll endlessly. They do love creators, and they want to be in a room with a creator digitally.”
The decision to remove short-form video feeds may seem especially surprising for Huddles, given the startup’s background. McNerney was a creator on Vine, arguably the first major short-form video app. His startup acquired Byte, which was created by Vine co-founder Dom Hofmann and billed as a sequel to Vine.
But after launching the Huddles feature—which can include both public and subscriber-only group chats—the startup said it saw a surge in downloads and creator earnings. More than 10,000 people joined the app within days of the feature’s launch and some creators saw free-to-paid conversion rates of up to 40%, well above the industry average, according to the company. The startup quickly made the decision to center the app on Huddles.
The rebrand required a new name, logo, and updated website, McNerney said. The company, which has raised almost $10 million since its founding in 2019, has also begun more marketing and pursuing partnerships with short-form video distributors. That includes a recently completed deal with Meta, which allows creators to shoot video on Huddles, share it to Facebook and Instagram and link back to their Huddles account. The goal is to incentivise fans to follow their favorite creators onto Huddles. As the social media titans battle to build the biggest audiences, Huddles wants to be the place creators can better engage their fans and, ideally, get them to fork over some money.
To that point, Huddles is now leaning into monthly subscriptions as the primary source of creator revenue. Previously, the app formerly known as Clash emphasized “Drops,” which were essentially one-time tips. Creators have set monthly rates ranging from a couple bucks to $30 per month, McNerney said. More than 5,500 creators are now on Huddles and they have collectively earned more than $130,000, according to the company. Huddles earns money by charging fans purchase fees, currently about 10%, McNerney said.
When the app was called Clash, the startup noticed that fans would spend most of their time trying to send creators “FanMail,” a feature that let people request content, ask questions or direct message creators. That user behavior is what informed the startup’s decision to launch Huddles and ditch the Clash name and video scroll feed.
“It’s a bold move, but it's a step in the right direction,” McNerney said of the rebrand. “It’s a step to what’s already working on the platform. That's why we were so confident in taking the swing.”
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Christian Hetrick
Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.
The New Face of Live Shopping: Whatnot’s $5B Journey
10:54 AM | January 17, 2025
🔦 Spotlight
Hello Los Angeles,
This week has been a challenging one for many in our city as we continue to face the aftermath of the recent wildfires. Recovery efforts are in full swing, and as always, the strength and resilience of our community shine through.
If you or someone you know has been impacted, there are resources available to help navigate this difficult time:
- LA County Wildfire Recovery Resources: Access here
- City of Los Angeles Recovery Resources: Access here
- Eaton Fire Damage Maps: View here
- Pacific Palisades Fire Damage Maps: View here
These tools can provide support, whether you’re looking for financial assistance, housing resources, or updates on affected areas.
While our community focuses on recovery, we’re also reminded of what makes LA unique: its unrelenting drive to build, create, and innovate. A great example this week comes from Whatnot, the live shopping platform co-founded in 2019 by Grant LaFontaine and Logan Head, which has just achieved a major milestone.
Whatnot announced it raised $265 million in Series E funding, valuing the company at an impressive $5 billion.
For those unfamiliar, Whatnot combines shopping and entertainment through live-streamed auctions. Think of it as a vibrant, interactive marketplace where sellers showcase everything from trading cards and collectibles to fashion items, all in real time. Buyers can bid during the stream, creating a sense of excitement and connection that feels more personal than traditional online shopping.
The company’s new funding—co-led by Greycroft, DST Global, and Avra Capital—will drive expansion into markets like Australia and bring improvements to seller tools, from inventory management to advanced analytics. But what stands out most is Whatnot’s focus on its people. CEO Grant LaFontaine announced plans to buy back $72 million in shares for long-term employees, a move that underscores the company’s dedication to sharing its success.
As we move forward, let’s celebrate stories like these that show how innovation thrives in LA—even amid challenges. Whether it’s supporting wildfire recovery, building the next great startup, or simply connecting with others, we each play a role in shaping the spirit of our city.
🤝 Venture Deals
LA Companies
- Phase Four, a leader in advanced in-space propulsion systems, announced the first close of its Series C funding round, securing nearly 60% of the target raise, led by Artemis Group Capital, to ramp up production of its Valkyrie Hall Effect Thrusters to at least 250 units annually and develop cutting-edge propulsion technologies for defense and national security needs. - learn more
- Proper, a next-generation supplement brand launched by fitness entrepreneur Amanda Kloots, secured investment from Ben Bennett's Beauty Accelerator, The Center, to redefine the supplement industry with innovative, nutrient-focused wellness solutions tailored for modern lifestyles. - learn more
LA Venture Funds
- Sound Ventures participated in a $17M funding round for Reshop, a platform simplifying the returns process for consumers and merchants, with plans to use the funds to enhance their technology and expand their services. - learn more
- LFX Venture Partners participated in a $30M strategic funding round for Shippeo, a Paris-based company specializing in real-time multimodal supply chain transportation visibility; the funds will support Shippeo's global expansion, particularly across North America and the Asia-Pacific region. - learn more
- Amboy Street Ventures participated in a $15M Series A+ funding round for Granata Bio, a biotechnology company focused on developing advanced gene therapies; the proceeds will be used to accelerate the development of their pipeline and expand their research capabilities. - learn more
- BAM Ventures participated in a $700,000 seed funding round for MX Locker, an online marketplace for buying and selling motocross gear and parts; the company plans to use the proceeds to enhance its platform and expand its user base. - learn more
- Crosscut Ventures participated in a $7.15M seed funding round for SoloPulse, an Atlanta-based company developing advanced radar technology; the funds will be used to enhance their product development and expand market reach. - learn more
- Alexandria Venture Investments participated in a $100M Series C funding round for Umoja Biopharma, a Seattle-based immunotherapy startup developing in vivo CAR T-cell therapies for cancer; the proceeds will support the advancement of their treatment pipeline. - learn more
- Starburst Ventures participated in Loft Orbital’s $170M Series C funding round, bringing the San Francisco-based satellite infrastructure provider’s total capital raised to $280 million, with the funds aimed at accelerating their "condosat" missions to simplify and expand access to space. - learn more
- Overture VC participated in a $100M Series B funding round for Harbinger, a Southern California-based electric vehicle company specializing in medium-duty EVs; the funds will be used to accelerate the production of their electric vehicle platforms. - learn more
- Muse Capital and Time BioVentures participated in an $18M Series A funding round for Conceivable Life Sciences, a New York-based biotech company developing the world's first AI-powered automated IVF lab; the funds will support their ongoing commercial pilot program in Mexico City and preparations for a U.S. launch targeted for early 2026. - learn more
- B Capital Group participated in a $25M Series B funding round for Labviva, a Boston-based AI-driven procurement platform for life sciences; the funds will be used to accelerate product development, enhance marketing and customer support, and expand internationally. - learn more
- Focalpoint Partners participated in a seed funding round for Kerna Labs, a San Francisco-based AI biotechnology company focused on advancing mRNA payload design for new therapies, with the funds supporting operational expansion and development efforts. - learn more
LA Exits
- Intracom Systems, a pioneer in software-based communication solutions, has been acquired by IPC, a global leader in trading communications technology, to enhance IPC's SaaS communications offerings for the financial services industry. - learn more
- Adexa, a provider of advanced supply chain planning solutions, has been acquired by Eyelit Technologies to enhance its Manufacturing Operations Management (MOM) and Manufacturing Execution Systems (MES) offerings and expand its market presence. - learn more
- Caramel, a platform specializing in simplifying online vehicle transactions, has been acquired by eBay to enhance its offerings for secure and streamlined automotive buying and selling experiences. - learn more
- ImaginAb, a biotechnology company specializing in antibody-based imaging and therapeutic solutions, has been acquired by Telix Pharmaceuticals to expand its next-generation therapeutic assets and biologics technology platform. - learn more
- Sleepypod, a global leader in crash-test-certified safety harnesses and carriers for pets, has been acquired by Paw Prosper to enhance its commitment to pet well-being and expand its portfolio of innovative pet safety solutions. - learn more
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