Marcus Lemonis

Behind Her Empire: How Camping World CEO Marcus Lemonis Lives Out His 'Mother's Mission'

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

On this episode of the Behind Her Empire podcast, hear from Marcus Lemonis, the CEO and chairman of the multi-billion dollar business Camping World and the host of CNBC's "The Profit."

Lemonis is the first male guest on Behind Her Empire, but prioritizing diverse entrepreneurship remains the theme for this episode. Lemonis says he is constantly inspired by his mother who "always felt… that women rule the world."

He says he's made his mother's values a cornerstone in his work, which is centered around "living out my mother's mission." To Lemonis, this means "creating platforms and creating pathways that allow women and women of color and people of color… to be given opportunities that have been… not made available to them."

To achieve this, he created The Lemon-AID Foundation, focused on backing underrepresented founders, which he seeded with $50 million of his own money.

Lemonis says he prefers to work with female founders because he "think[s] that women, generally speaking, don't make decisions with their ego." He also shares how he thinks "women make better business people because they also manage with a level of empathy."

Lemonis also shares his strategies for overcoming the fear of embarrassment, something he feels everyone has to deal with. He argues that by giving yourself permission to be embarrassed, you give yourself permission to fail, and fail with dignity.

In the rest of the conversation, Marcus shares how he got started with entrepreneurship, how he avoids imposter syndrome and how he dresses to feel free.

Marcus Lemonis is the CEO and chairman of Camping World, and the host of "The Profit."

"Ultimately, businesses are run by people... Whether you're running Dell computers, or Susie's coffee shop, the numbers may have more commas in them. But it really doesn't change the principles." —Marcus Lemonis

dot.LA Engagement Intern Colleen Tufts contributed to this post.

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Folio, a New NFT Marketplace, Wants to Streamline the World of Digital Art

Decerry Donato

Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

Image courtesy of Folio

For Joey Primiani, designing a new NFT marketplace is just the latest stop in what’s been a long and fascinating trip through the world of tech.

After stints at Google and Cortex and a gig developing Lady Gaga’s online fan community, Primiani, together with business partner Mirko Kiefer, unveiled his latest venture this week: Folio, a social network that offers artists a platform and tools to showcase their NFT creations.

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Introducing 'Moves': Our New Weekly Recap of Job Changes in LA Tech

Molly Wright
Molly Wright is an intern for dot.LA. She previously edited the London School of Economics’ student newspaper in the United Kingdom, interned for The Hollywood Reporter and was the blogging editor for UCLA’s Daily Bruin.
Photo by Clem Onojeghuo on Unsplash

This is the first installment of Moves—a weekly feature highlighting job and career changes around the Los Angeles and Southern California tech ecosystem.

Moves is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here. And if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing sharmineh@dot.LA.

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Shipment Tracking Startup Route Claims Unicorn Status After $200 Million Funding Round

Harri Weber

Do you know something we should know about L.A. tech or venture capital? Reach out securely via Signal: +1 917 434 4978.

Harri is dot.LA's senior finance reporter. She previously worked for Gizmodo, Fast Company, VentureBeat and Flipboard. Find her on Twitter and send tips on L.A. startups and venture capital to

Ecommerce shipment tracking startup Route—which is based in the “Silicon Slopes” hotbed surrounding Salt Lake City but has a growing presence in Los Angeles—is now claiming unicorn status after raising $200 million in new funding at a $1.25 billion valuation.

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