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Marijuana and the Metaverse: How LA Cannabis Startups Are Lighting Up the Virtual Realm
07:00 AM | May 17, 2022
With West Hollywood becoming a hub for cannabis consumption lounges and many Silicon Beach companies embracing virtual reality, it was only a matter of time before two of Los Angeles’ two burgeoning industries started mingling.
While many cannabis firms are still figuring out how to incorporate the metaverse and Web3 applications like NFTs, Canoga Park’s Saucey Farms & Extracts has become one of the first business to offer THC products in the metaverse as part of a dispensary in Cryptovoxels, a virtual platform build on the Ethereum blockchain. Local weed brand Califari, meanwhile, recently sold NFT artwork to support the cannabis-oriented criminal justice nonprofit The Last Prisoner Project. Then there’s groups like the Crypto Cannabis Club (CCC), an organization centered around 10,000 “NFTokers” that gives holders discounts on cannabis products and has hosted weed-themed meetups in the Decentraland metaverse.
According to Crypto Cannabis Club CEO Ryan Hunter, about 20% of the community is based in California, with the organization’s most active chapter located in Southern California. Hunter said that CCC uses different metaverses based on its needs; if the Club wants to host virtual 4/20 or 7/10 gatherings for all of its members, those would take place in Decentraland because it’s “more of a wide-open space,” while interactive gaming experience would be on The Sandbox platform, where noted weed entrepreneur Snoop Dogg has already staked a claim.
Hunter views the metaverse as a bridge between real-world cannabis enthusiasts and those who are passionate about virtual experiences.
“We’re trying to intentionally create a community of folks that are part of the cannabis community in the real world, and want to be a part of the cannabis community as it expands into the metaverse [and] these virtual communities that are developing,” he said.
In addition to cannabis ventures, artists are also exploring how the metaverse and Web3 can help them connect with new audiences. Reece Kinsbursky, art director of the The Artist Tree dispensary chain, told dot.LA that he has received interest from artists about showing their NFT artwork on the dispensary’s walls; one even explored marketing a piece for sale via a QR code that would be displayed in the dispensary. (While The Artist Tree does not currently display NFT art at its stores, Kinsbursky didn’t rule it out in the future.)
“It certainly has the capabilities to change a lot in how the ecommerce space functions,” he said of the overlap between NFTs and cannabis. “But it’s too soon to tell.”
Cannabis aside, the metaverse is blossoming into a major focus for tech companies in Los Angeles. From social media companies like Snap to entertainment giants like Disney, there are no shortage of players leveraging virtual reality to grow their businesses and expand how they interact with audiences.
Likewise, Hunter and other cannabis entrepreneurs hope that engaging with metaverse platforms can expand their brand awareness and ecommerce presence. In addition to launching a direct-to-consumer offering—featuring collectible NFTs—in partnership with delivery company CampNova, CCC is building a dispensary in Cryptovoxels to display products from partner brands. In time, Hunter wants the virtual dispensary experience to mirror the real one, complete with a cultivation space where visitors can learn about the growing process.
As for cannabis consumers who may doubt the metaverse’s potential, Hunter believes a little skepticism is healthy.“I think there’s every reason for them to be suspicious, and that’s a great way to approach it,” he said. “I’m not trying to convince anybody. We’re trying to create a community that earns its place—and hopefully we’ll find folks who are open-minded, and they’ll tell friends who are less open-minded and convince them.”
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This Week in ‘Raises’: Curri Scoops Up $42M, Mosaic Scores $26M
05:00 AM | June 09, 2023
Image by Joshua Letona
A local logistics platform raised fresh funding to put toward product development, infrastructure and sales and marketing initiatives, while a San Diego-based fintech company closed its Series C funding round to expand its investment in AI which will empower high-growth SMB and mid-market finance leaders.
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Venture Capital
Curri, a Ventura-based logistics platform, raised a $42 million Series B funding round led by Bessemer Venture Partners.
San Diego-based financial platform Mosaic raised a $26 million Series C funding round led by OMERS Ventures.
AHARA, a Los Angeles-based startup focused on providing personalized nutrition suggestions, raised a $10.25 million seed funding round led by Greycroft.
Per an SEC filing, San Diego-based developer of peptide therapeutics designed to assist in the treatment of autoimmune diseases and disorders selectIon raised $5 million in funding.
Miscellaneous
Los Angeles-based Sensydia, a company working on non-invasive cardiac diagnostics, said this morning that it has received $3 million in a NIH grant.
Raises is dot.LA’s weekly feature highlighting venture capital funding news across Southern California’s tech and startup ecosystem. Please send fundraising news to Decerry Donato (decerrydonato@dot.la).
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Decerry Donato
Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.
Terms of Misuse?: Breaking Down the Data TikTok Collects on Its U.S. Users
09:00 AM | July 19, 2022
TikTok has come under renewed scrutiny over how it handles U.S. data, with some lawmakers calling for an investigation into the Culver City-based company.
What kind of data does TikTok collect? And should we worry about a potential national security threat when Americans’ data is accessed by employees of ByteDance, TikTok’s Chinese parent company?
To answer these questions, dot.LA reviewed TikTok’s privacy policy and interviewed Thomas Germain, a technology writer for Consumer Reports who specializes in privacy issues.
What Data TikTok Collects
Like other social media giants, TikTok gobbles up a lot of user information. To start, TikTok receives names, ages, phone numbers and emails when people sign up for the service. The app also knows users’ approximate locations and mobile device identifiers, such as IP addresses.
Germain told dot.LA the most valuable info may come from the way users interact with the video sharing app. TikTok is quite good at figuring out peoples’ interests based on the videos or accounts they’ve previously liked or followed. Those insights are useful for advertisers and—potentially—for spreading political messages, Germain noted.
“This vast trove of data that every social media company has—on what people are interested in, what makes them upset, what makes them happy—is incredibly valuable,” he said.
The company’s privacy policy permits TikTok to collect a wide range of additional data, from consumers’ keystroke patterns to biometric info. However, the company says it doesn’t necessarily take in or store all of this. For example, keystroke patterns may be used solely for anti-fraud and spam purposes, according to TikTok. Regarding biometrics, TikTok said editing features may automatically locate a person’s face to apply an effect, but those features do not uniquely identify individuals.
Why U.S. government officials are concerned
TikTok is owned by Beijing-based tech giant ByteDance and China is an economic and foreign policy rival to the U.S. government. With the Chinese Communist Party (CCP) exerting considerable power over the nation’s tech companies, U.S. lawmakers and administration officials contend that TikTok’s Chinese ownership poses a national security risk.
“The CCP has a track record longer than a CVS receipt of conducting business & industrial espionage as well as other actions contrary to U.S. national security, which is what makes it so troubling that [ByteDance] personnel in Beijing are accessing this sensitive and personnel data,” Federal Communications Commissioner Brendan Carr recently said.
TikTok says it has never provided any U.S. user data to the Chinese government, nor would it do so if asked. Additionally, the company recently announced that all of U.S. user traffic is now routed to American software giant Oracle’s servers.
“The TikTok app is not unique in the amount of information it collects, compared to other mobile apps,” the company said.
TikTok is hardly the only company swallowing a lot of data on Americans, from car makers to smart doorbell firms. Consumers’ credit card purchases, contact lists and recent GPS locations are hawked by hundreds, if not thousands, of companies in the so-called data broker industry, Germain noted.
“If the Chinese government wanted it, they could just go out and buy it because it's for sale,” he said. “...I think people, when they're worried about TikTok doing something, they should ask themselves whether they should be worried about American companies doing the same thing.”
Still, Germain said there’s some genuine cause for concern, since China’s government has previously pushed the country’s companies to do its bidding. But to Germain, that concern has less to do with China knowing your phone number and more to do with propaganda.
“The Chinese government could instruct Tiktok to manipulate its algorithm to show people content that promotes the goals of the Chinese government,” Germain said. “That could totally happen and that is something that is of concern. But that does start to move away from questions of data privacy.”
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Christian Hetrick
Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.
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