Snoop Dogg’s Cannabis VC Firm Sparks Savory Edible Brand With $4 Million

Keerthi Vedantam

Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.

Snoop Dogg’s Cannabis VC Firm Sparks Savory Edible Brand With $4 Million
Image from Tsumosnacks.com

THC-infused savory snacks are getting a boost from Snoop Dogg.

TSUMo Snacks—a cannabis brand offering tortilla chips and cheese puffs infused with a 10-milligram dose of THC per bag—has raised a $4 million seed funding round led by Los Angeles venture capital firm Casa Verde, the companies announced Thursday.


The investment is the latest weed-focused endeavor for Casa Verde co-founder Snoop Dogg, with the L.A. hip-hop legend now looking to capitalize on the marijuana culture he helped popularize. Launched in 2015, Casa Verde raised $100 million last year for its second fund and has invested in startups across the cannabis market supply chain—from producers and manufacturers, to biotech firms, to sales and compliance software providers.

TSUMo Snacks has looked to differentiate itself among a crowded edibles market that has long skewed toward sweets like chocolates, gummies and lozenges. Sweet items are often cheaper to make and easier to portion out in accurate doses, while they also do a better job of masking cannabis’ earthy flavor. What’s more, strict regulations have made it more difficult to produce savory items.

“With all edibles, you have to stay within the 10% variance in terms of the dosing—and when you're talking about chips, which are irregular, it's not the easiest thing in the world to do,” TSUMo co-founder and CEO Caroline Yeh told dot.LA.

TSUMo was concocted by the team at Casa Verde alongside RedBud Brands, a venture studio whose founders helped launch the companies that make SkinnyPop Popcorn and makeup brand Urban Decay. Yeh joined the startup last March after nearly a decade of experience in the worlds of both cannabis regulations and food development, and TSUMo officially launched in September.

The cannabis brand currently offers five flavors of snacks in personal-sized bags that are sold at dispensaries across California. TSUMo plans to begin offering larger, multi-serving bags starting next month, will come out with larger, multi-serve bags, and will use the new funding to develop new flavors and snacks.

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Genies Wants To Help Creators Build ‘Avatar Ecosystems’

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Genies Wants To Help Creators Build ‘Avatar Ecosystems’

When avatar startup Genies raised $150 million in April, the company released an unusual message to the public: “Farewell.”

The Marina del Rey-based unicorn, which makes cartoon-like avatars for celebrities and aims to “build an avatar for every single person on Earth,” didn’t go under. Rather, Genies announced it would stay quiet for a while to focus on building avatar-creation products.

Genies representatives told dot.LA that the firm is now seeking more creators to try its creation tools for 3D avatars, digital fashion items and virtual experiences. On Thursday, the startup launched a three-week program called DIY Collective, which will mentor and financially support up-and-coming creatives.

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Here's What To Expect At LA Tech Week

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Here's What To Expect At LA Tech Week

LA Tech Week—a weeklong showcase of the region’s growing startup ecosystem—is coming this August.

The seven-day series of events, from Aug. 15 through Aug. 21, is a chance for the Los Angeles startup community to network, share insights and pitch themselves to investors. It comes a year after hundreds of people gathered for a similar event that allowed the L.A. tech community—often in the shadow of Silicon Valley—to flex its muscles.

From fireside chats with prominent founders to a panel on aerospace, here are some highlights from the roughly 30 events happening during LA Tech Week, including one hosted by dot.LA.

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AmazeVR Wants You To Attend K-Pop Concerts Virtually

Kristin Snyder

Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.

AmazeVR Wants You To Attend K-Pop Concerts Virtually
Photo courtesy of AmazeVR

Virtual reality startup AmazeVR now has $17 million to further expand its VR concert experience.

The West Hollywood-based company’s latest funding amounts to a bet that virtual shows, a staple of the pandemic, are here to stay. Mirae Asset Capital led the Series B funding round, with Mirae Asset Financial Group subsidiary (Mirae Asset Venture Investment), CJ Investment, Smilegate Investment, GS Futures and LG Technology Ventures investing again. Mobile game maker Krafton joined the group—but South Korean entertainment company CJ ENM’s stake reveals AmazeVR’s plans to expand into K-pop world.

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