Snoop Dogg’s Cannabis VC Firm Sparks Savory Edible Brand With $4 Million

Keerthi Vedantam

Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.

Snoop Dogg’s Cannabis VC Firm Sparks Savory Edible Brand With $4 Million
Image from Tsumosnacks.com

THC-infused savory snacks are getting a boost from Snoop Dogg.

TSUMo Snacks—a cannabis brand offering tortilla chips and cheese puffs infused with a 10-milligram dose of THC per bag—has raised a $4 million seed funding round led by Los Angeles venture capital firm Casa Verde, the companies announced Thursday.


The investment is the latest weed-focused endeavor for Casa Verde co-founder Snoop Dogg, with the L.A. hip-hop legend now looking to capitalize on the marijuana culture he helped popularize. Launched in 2015, Casa Verde raised $100 million last year for its second fund and has invested in startups across the cannabis market supply chain—from producers and manufacturers, to biotech firms, to sales and compliance software providers.

TSUMo Snacks has looked to differentiate itself among a crowded edibles market that has long skewed toward sweets like chocolates, gummies and lozenges. Sweet items are often cheaper to make and easier to portion out in accurate doses, while they also do a better job of masking cannabis’ earthy flavor. What’s more, strict regulations have made it more difficult to produce savory items.

“With all edibles, you have to stay within the 10% variance in terms of the dosing—and when you're talking about chips, which are irregular, it's not the easiest thing in the world to do,” TSUMo co-founder and CEO Caroline Yeh told dot.LA.

TSUMo was concocted by the team at Casa Verde alongside RedBud Brands, a venture studio whose founders helped launch the companies that make SkinnyPop Popcorn and makeup brand Urban Decay. Yeh joined the startup last March after nearly a decade of experience in the worlds of both cannabis regulations and food development, and TSUMo officially launched in September.

The cannabis brand currently offers five flavors of snacks in personal-sized bags that are sold at dispensaries across California. TSUMo plans to begin offering larger, multi-serving bags starting next month, will come out with larger, multi-serve bags, and will use the new funding to develop new flavors and snacks.

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LA Tech ‘Moves’: LeaseLock, Visgenx, PlayVS and Pressed Juicery Gains New CEOs

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

LA Tech ‘Moves’: LeaseLock, Visgenx, PlayVS and Pressed Juicery Gains New CEOs
LA Tech ‘Moves’:

“Moves,” our roundup of job changes in L.A. tech, is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here—and if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing Sharmineh O’Farrill Lewis (sharmineh@dot.la). Please send job changes and personnel moves to moves@dot.la.

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LeaseLock, a lease insurance and financial technology provider for the rental housing industry named Janine Steiner Jovanovic as chief executive officer. Prior to this role, Steiner Jovanovic served as the former EVP of Asset Optimization at RealPage.

Esports platform PlayVS hired EverFi co-founder and seasoned business leader Jon Chapman as the company’s chief executive officer.

Biotechnology company Visgenx appointed William Pedranti, J.D. as chief executive officer. Before joining, Mr. Pedranti was a partner with PENG Life Science Ventures.

Pressed Juicery, the leading cold-pressed juice and functional wellness brand welcomed Justin Nedelman as chief executive officer. His prior roles include chief real estate officer of FAT Brands Inc. and co-founder of Eureka! Restaurant Group.

Michael G. Vicari joined liquid biopsy company Nucleix as chief commercial officer. Vicari served as senior vice president of Sales at GRAIL, Inc.

Full-service performance marketing agency Allied Global Marketing promoted Erin Corbett to executive vice president of global partnership and marketing. Prior to joining Allied, Corbett's experience included senior marketing roles at Disney, Warner Bros. Studios, Harrah's Entertainment and Imagi Animation Studios.

Nuvve, a vehicle-to-grid technology company tapped student transportation and automotive sales and marketing executive David Bercik to lead the K-12 student transportation division.

This Week in ‘Raises’: Curri Scoops Up $42M, Mosaic Scores $26M

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

Raises
Image by Joshua Letona

A local logistics platform raised fresh funding to put toward product development, infrastructure and sales and marketing initiatives, while a San Diego-based fintech company closed its Series C funding round to expand its investment in AI which will empower high-growth SMB and mid-market finance leaders.

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Venture Capital

Curri, a Ventura-based logistics platform, raised a $42 million Series B funding round led by Bessemer Venture Partners.

San Diego-based financial platform Mosaic raised a $26 million Series C funding round led by OMERS Ventures.

AHARA, a Los Angeles-based startup focused on providing personalized nutrition suggestions, raised a $10.25 million seed funding round led by Greycroft.

Per an SEC filing, San Diego-based developer of peptide therapeutics designed to assist in the treatment of autoimmune diseases and disorders selectIon raised $5 million in funding.

Miscellaneous

Los Angeles-based Sensydia, a company working on non-invasive cardiac diagnostics, said this morning that it has received $3 million in a NIH grant.

Raises is dot.LA’s weekly feature highlighting venture capital funding news across Southern California’s tech and startup ecosystem. Please send fundraising news to Decerry Donato (decerrydonato@dot.la).

'Esports Winter’ is a Myth, Local Gaming Execs Say

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

'Esports Winter’ is a Myth, Local Gaming Execs Say
Samson Amore

Last year, global venture capital investment in esports dropped by more than 40%. Investors have been rapidly selling off teams and franchises, and the industry has witnessed a consistent decline in ad spend. This has prompted many critics to coin the term “esports winter,” referring to a fall-off in the industry, an indication that VCs believe their investments didn’t achieve success as expected.

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