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Image courtesy of Crypto Cannabis Club
Marijuana and the Metaverse: How LA Cannabis Startups Are Lighting Up the Virtual Realm
07:00 AM | May 17, 2022
With West Hollywood becoming a hub for cannabis consumption lounges and many Silicon Beach companies embracing virtual reality, it was only a matter of time before two of Los Angeles’ two burgeoning industries started mingling.
While many cannabis firms are still figuring out how to incorporate the metaverse and Web3 applications like NFTs, Canoga Park’s Saucey Farms & Extracts has become one of the first business to offer THC products in the metaverse as part of a dispensary in Cryptovoxels, a virtual platform build on the Ethereum blockchain. Local weed brand Califari, meanwhile, recently sold NFT artwork to support the cannabis-oriented criminal justice nonprofit The Last Prisoner Project. Then there’s groups like the Crypto Cannabis Club (CCC), an organization centered around 10,000 “NFTokers” that gives holders discounts on cannabis products and has hosted weed-themed meetups in the Decentraland metaverse.
According to Crypto Cannabis Club CEO Ryan Hunter, about 20% of the community is based in California, with the organization’s most active chapter located in Southern California. Hunter said that CCC uses different metaverses based on its needs; if the Club wants to host virtual 4/20 or 7/10 gatherings for all of its members, those would take place in Decentraland because it’s “more of a wide-open space,” while interactive gaming experience would be on The Sandbox platform, where noted weed entrepreneur Snoop Dogg has already staked a claim.
Hunter views the metaverse as a bridge between real-world cannabis enthusiasts and those who are passionate about virtual experiences.
“We’re trying to intentionally create a community of folks that are part of the cannabis community in the real world, and want to be a part of the cannabis community as it expands into the metaverse [and] these virtual communities that are developing,” he said.
In addition to cannabis ventures, artists are also exploring how the metaverse and Web3 can help them connect with new audiences. Reece Kinsbursky, art director of the The Artist Tree dispensary chain, told dot.LA that he has received interest from artists about showing their NFT artwork on the dispensary’s walls; one even explored marketing a piece for sale via a QR code that would be displayed in the dispensary. (While The Artist Tree does not currently display NFT art at its stores, Kinsbursky didn’t rule it out in the future.)
“It certainly has the capabilities to change a lot in how the ecommerce space functions,” he said of the overlap between NFTs and cannabis. “But it’s too soon to tell.”
Cannabis aside, the metaverse is blossoming into a major focus for tech companies in Los Angeles. From social media companies like Snap to entertainment giants like Disney, there are no shortage of players leveraging virtual reality to grow their businesses and expand how they interact with audiences.
Likewise, Hunter and other cannabis entrepreneurs hope that engaging with metaverse platforms can expand their brand awareness and ecommerce presence. In addition to launching a direct-to-consumer offering—featuring collectible NFTs—in partnership with delivery company CampNova, CCC is building a dispensary in Cryptovoxels to display products from partner brands. In time, Hunter wants the virtual dispensary experience to mirror the real one, complete with a cultivation space where visitors can learn about the growing process.
As for cannabis consumers who may doubt the metaverse’s potential, Hunter believes a little skepticism is healthy.“I think there’s every reason for them to be suspicious, and that’s a great way to approach it,” he said. “I’m not trying to convince anybody. We’re trying to create a community that earns its place—and hopefully we’ll find folks who are open-minded, and they’ll tell friends who are less open-minded and convince them.”
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Watch: Working From Home Challenges and Strategies to Succeed
06:02 PM | April 30, 2020
Join us this Thursday, April 30 at 11:00 am PST for the kick-off of dot.LA Convenes, a speaker series devoted to empowering women in tech in partnership with PledgeLA.
With so many challenges unique to women in this new work-from-home reality, we seek to foster an honest dialogue around these obstacles and discuss specific strategies to combat them.
Women in Tech: Working From Home Challenges & Strategies to Succeedwww.youtube.com
About the Speakers
Morgan DeBaun is the CEO and Founder of Blavity Inc.
Morgan DeBaun, CEO / Founder of Blavity Inc.
Blavity Inc. is the leading news company and media brand for Black millennials and Gen Z in the U.S. reaching over 30M millennials a month, surpassing the digital traffic of many legacy black media brands. Since launching Blavity in 2014, the brand has quickly grown to be a strong voice for viral culture, social commentary and a platform for young creators to showcase their work.
Starting her career in Silicon Valley, Morgan graduated with an B.A. from Washington University in St. Louis. Morgan has been widely quoted as an innovator and media entrepreneur in top tier consumer and business publications like Forbes, Huffington Post, NPR, TechCrunch and many more.
In addition to leading Blavity Inc., Morgan angel invests and advises entrepreneurs on how to launch their ideas, innovate and grow their businesses through her WorkSmart Program.
Joanna McFarland, CEO, President and Co-Founder of HopSkipDrive
Joanna McFarland, CEO, President and Co-Founder of HopSkipDrive
Joanna McFarland is the CEO and Cofounder of HopSkipDrive, the innovator in youth transportation. HopSkipDrive is a ride service that helps families and schools get kids where they need to go safely and dependably with a network of more than 7,000 highly vetted CareDrivers. HopSkipDrive currently serves 18 markets in 8 states plus Washington DC, and works with over 200 schools and districts as well as thousands of families every day. Before co-founding HopSkipDrive in 2014, Joanna spent 15 years in product management, building and scaling businesses for top technology, including WeddingChannel, Green Dot, and YP.com. In addition, Joanna spent the first part of her career in investment banking and private equity. Joanna has an MBA from Stanford University and a BS from the Wharton School at the University of Pennsylvania. She lives in Los Angeles with her husband and her two boys.
Beatriz Acevedo is the president of Acevedo Foundation and the co-founder of L.A. Collab SUMA Wealth.
Beatriz Acevedo, President, Acevedo Foundation; Co-founder, LA Collab; Co-founder, SUMA Wealth
Beatriz Acevedo is a leading inspirational voice and Latina entrepreneur in the United States. She has dedicated her career to empower and open doors for the next generation of Latinx leaders.
Beatriz started her career in media at a young age, first on radio and later on television. Her work earned her three Emmy's, one MTV music award, and a media correspondent award, among many others.
Most recently, she became a tech media entrepreneur as the Co-founder and President of mitú, the leading digital media brand for young Latinos in the U.S. The mentorship initiatives that she created through her Accelerator Program, have also provided invaluable access to young Latino storytellers.
Beatriz is a passionate and sought after speaker who enjoys discussions around diversity as good business, female leadership, and the economic impact of Latinos in America. She sits on numerous boards and is an advisor on Mayor Eric Garcetti's tech council as well as on Annenberg's foundation tech initiative, PledgeLA. She recently co-founded LA Collab, a Hollywood initiative to double Latino representation in Hollywood in front and behind the camera by 2030.
Beatriz is the President of her family's foundation "Fundación Acevedo." For the past 30 years, the Foundation has provided scholarships for students who lack the financial means to pursue higher education.
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Annie Burford
Annie Burford is dot.LA's director of events. She's an event marketing pro with over ten years of experience producing innovative corporate events, activations and summits for tech startups to Fortune 500 companies. Annie has produced over 200 programs in Los Angeles, San Francisco and New York City working most recently for a China-based investment bank heading the CEC Capital Tech & Media Summit, formally the Siemer Summit.
http://www.linkedin.com/in/annieburford
annie@dot.la
LIVELY CEO Michelle Cordeiro Grant on Recognizing Opportunity and Building a Brand
04:13 PM | March 29, 2021
On today's episode of Behind Her Empire podcast, meet Michelle Cordeiro Grant, the founder and CEO of LIVELY, a direct-to-consumer company that makes lingerie and more with a focus on style and comfort.
Grant grew up with immigrant parents, thinking she wanted to become a doctor or a lawyer, but her true passion lay in working with products and building brands. At the end of a long and extremely successful career at brands including Victoria's Secret, Grant came to the realization that the $13 billion lingerie category was being dominated by a single brand and had a very narrow point of view.
This led her to go out on her own and create LIVELY, with the goal of building a brand that strived to reflect real, authentic, everyday women like herself. Grant watched the women walking down 5th Avenue in NYC, "and you could just see the confidence oozing when they had this handbag or the shoes."
She said she wanted to bring that kind of confidence, coupled with comfort to women. In 2016, she launched LIVELY,, which now has four stores and fosters a network of over 140,000 brand ambassadors whose online content embodied, "passion, purpose and competence."
She grew the business from its concept stage to a recent $100 million acquisition in just three years, beating the odds that many female-founded companies face.
On this episode, you'll hear from Grant as she describes the tactical steps she took to leave her career and build a company that she was passionate about, what it takes to build a brand from concept to acquisition and how she built a community of 140,000 ambassadors.
Michelle Cordeiro Grant is the founder and CEO of LIVELY. Previously, she was VP of merchandising at Thrillist and director/ senior merchant at Victoria's Secret.
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Yasmin Nouri
Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.
Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.
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