Office Hours: Jam City’s Josh Yguado and the Future of Gaming and the Blockchain

Spencer Rascoff

Spencer Rascoff serves as executive chairman of dot.LA. He is an entrepreneur and company leader who co-founded Zillow, Hotwire, dot.LA, Pacaso and Supernova, and who served as Zillow's CEO for a decade. During Spencer's time as CEO, Zillow won dozens of "best places to work" awards as it grew to over 4,500 employees, $3 billion in revenue, and $10 billion in market capitalization. Prior to Zillow, Spencer co-founded and was VP Corporate Development of Hotwire, which was sold to Expedia for $685 million in 2003. Through his startup studio and venture capital firm, 75 & Sunny, Spencer is an active angel investor in over 100 companies and is incubating several more.

Jam City’s Josh Yguado

In this fireside chat with dot.LA and Pacaso co-founder and chair Spencer Rascoff, Jam City President and co-founder Josh Yguado explores what the acquisition of Ludia means for the future of Jam City and the future of mobile gaming.

Jam City is behind some of the world's most well-known mobile games including several for the "Jurassic Park" and "Harry Potter" franchises, among others. Its recent acquisition of Ludia bolsters its global portfolio of top studios that develop and publish top-grossing games.


Yguado says one of the most important ways to build trust with their brand is by taking care of the fans. The company relies on third-party intellectual property but also makes sure there's a slew of original games coming in.

"If we're creating something that's going to last not a couple years, but five, 10, 15 years. They want someone who's thinking ahead about where gaming is going to be," says Yguado.

People spend more time playing video games than they do watching TV or being on Facebook, according to Yguado. He capitalized on the fact that when people love something like a Marvel movie, they want to spend more time in that world.

As gaming embraces NFTs and other digital collectibles, fans could go beyond collecting digital tokens and in-game items. Soon, players will be investing in their games themselves.

"People are going to be able to collect resources, buy them and sell them, but also use them in ways give them to friends share them, I think, how we transact how we live are going to be driven by NFTs in ways we can't even imagine right now," said Yguado.

Also in this episode, Yguado discusses what it means to be at the intersection of traditional entertainment and mobile gaming and why L.A. is the perfect place for this work.

Want to hear more episodes? Subscribe to Office Hours on Stitcher, Apple Podcasts, Spotify, iHeart Radio or wherever you get your podcasts.

dot.LA Engagement Intern Joshua Letona contributed to this post.

Jam City is a investor in dot.LA.

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Netflix Updated Its Culture Memo for the First Time in 5 Years to Address Censorship, Secrecy

Kristin Snyder

Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.

Netflix Updated Its Culture Memo for the First Time in 5 Years to Address Censorship, Secrecy
Photo by Venti Views on Unsplash

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Decerry Donato

Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

Raises
Image by Joshua Letona
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