Content Creators Relieved by Susan Wojcicki's Departure From YouTube

Amrita Khalid
Amrita Khalid is a tech journalist based in Los Angeles, and has written for Quartz, The Daily Dot, Engadget, Inc. Magazine and number of other publications. She got her start in Washington, D.C., covering Congress for CQ-Roll Call. You can send tips or pitches to amrita@dot.la or reach out to her on Twitter at @askhalid.
Content Creators Relieved by Susan Wojcicki's Departure From YouTube

When YouTube chief executive Susan Wojcicki announced her departure from the world’s largest video platform in a letter to its employees last week, she also issued a separate note to its millions of creators.

“Today, the YouTube community is incredibly strong. You are building businesses and following your dreams,” wrote Wojcicki.


The company began splitting its ad revenue with creators since 2007, long before rivals like Instagram, Twitch and TikTok began offering five and six-figure payouts to its most popular users.

But many creators who spoke to dot.LA say they’re relieved that Wojcicki is making her exit, citing numerous policy changes under her nearly decade-long tenure that they feel ruined the platform’s culture and made it harder for creators to earn a living. Once a destination for homegrown content, many independent creators have long felt that YouTube has abandoned them in favor of the brands and legacy media companies.

Zac Morris, who has been running the horror history YouTube channel CZsWorld full-time since 2017, said, “as a horror content creator, nearly every policy and change introduced under Wojcicki has been tumultuous.”

According to Morris, Wojcicki’s philosophy seemed to favor the creation of new products and services instead of maintaining existing features citing YouTube Shorts as one example.

“It's hard to be excited about YouTube Shorts when most viewers claim that notifications still don't work, the caption editor is nearly impossible to use and the mobile app for creators is still missing key features,” said Morris.

While YouTube has invited Shorts creators to its paid Partners program, some say the additional revenue isn’t worth the amount of labor. Animator Terminal Montage noted on Twitter that a video he posted that had over 650,000 views earned just a total of $18.51 in revenue.

“Shorts seem like a good way to build an audience but as someone who has a community and also hires people to help me, Shorts don't seem worth it,” he tweeted.

Other creators felt that Wojcicki hadn’t done enough to change YouTube’s copyright claims process. YouTubers who use popular music and movie clips in their videos risk getting flagged by Google’s Content ID system, which regularly scans for copyrighted material. As such, users have been forced to take down their videos, shut down their accounts or cough up hefty settlements, thanks to the seemingly all-seeing system.

“I felt that YouTube’s soul left during Queen Susan’s reign,” said English YouTuber Vee3rdeye. YouTube’s removal of the dislike button last year — which Wojcicki argued would reduce bullying — took away “the public’s voice,” he said.

Some creators also felt that their own voices had been taken away in light of a platform-wide effort to purge the site of less wholesome content and curb online harassment. While creators admit that some measures were necessary to prevent YouTube from becoming a cesspool of Russian propaganda or medical misinformation, many believe the platform has gone too far. YouTube made a drastic shift to family-friendly content in 2017 to appeal to advertisers and tightened its advertiser-friendly content restrictions, which forced many creators to scrub their content or risk demonetization. Many creators were unable to “clean up” their offerings and went offline altogether.

“What was meant to prevent videos promoting terrorism turned into a policy where only the most squeaky-clean family-friendly creators could survive. YouTube is interesting because of its diversity of talent, so forcing everyone into the same tiny box of guidelines is a terrible move,” said Morris.

Creators who let out a swear word or two in a video may wake up to find out their channel had been demonetized. YouTube updated its profanity policy last November to include the thumbnail, title, and first seven seconds of a video. The new policy also treats all curse words equally (regardless of their severity) and applies retroactively. As Polygonreported, some creators found that YouTube flagged old videos for “limited ad revenue” or classified them as “age-restricted” after the profanity policy went into effect — despite the fact that the content was perfectly kosher when published.

For years, LGBT creators have criticized YouTube for restricting and demonetizing their content. “Under Susan’s ‘rule’, creators suffered. YouTube went from a golden age to an ad apocalypse where LGBT terms like “trans” or “transgender” would get your video (..demonetized or restricted),” said Matthew Lush, one of the earliest gay Youtubers.

Meanwhile, following the 2016 presidential election, YouTube became known as a hotbed for extremist content, misinformation, and propaganda. While YouTube doubled down on efforts to combat misinformation and online harassment, creators say the current atmosphere is less than inviting and that there’s still widespread uncertainty amongst creators about what kind of content is allowed on the platform.

“What was meant to prevent videos promoting terrorism turned into a policy where only the most squeaky-clean family-friendly creators could survive,” said Morris. “YouTube is interesting because of its diversity of talent, so forcing everyone into the same tiny box of guidelines is a terrible move.”

Wojcicki will be replaced by YouTube’s chief product officer Neal Mohan, whose division oversees YouTube’s many products, from Shorts to Gaming to Kids.

In interviews, Mohan has made clear that he doesn’t see YouTube as competing with other platforms for creators.“I would argue that all of these platforms, while they might seem similar in many ways, are fundamentally very, very different, but I actually think that’s great for creators because it gives them a diversity of options,” Mohan toldThe Verge.

That said, while some creators are hopeful that a new leader will usher in a new era for the platform, others have little faith in a platform it feels has long forgotten independent creators.

“I really hope the new CEO can return YouTube to its previous glory,” said Lush. “It’s clearly been copying TikTok and Instagram with Shorts in a desperate need to keep viewers. But I’m optimistic and I know that many creators would love to create content again.”

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LA’s Upgrade in Travel and NBA Viewing
Image Source: Los Angeles World Airports

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Exciting developments are underway for Los Angeles as the city prepares for major upgrades in both travel and entertainment. The Los Angeles Board of Airport Commissioners has approved an additional $400 million for the Automated People Mover (APM) at LAX, increasing its total budget to $3.34 billion. This boost ensures the elevated train’s completion by December 8, 2025, with service starting in January 2026. For Angelenos, this means a significant improvement in travel convenience. The APM will streamline connections between parking, rental car facilities, and the new Metro transit station, drastically cutting traffic congestion around the airport. Imagine a future without the dreaded 30-minute traffic delays at LAX! The APM will operate 24/7, reducing airport traffic by 42 million vehicle miles annually and carrying 30 million passengers each year, while also creating thousands of local jobs and supporting small businesses.

Meanwhile, the NBA is also making waves with its new broadcasting deals. The league has signed multi-year agreements with ESPN, NBC, and Amazon Prime Video, marking a notable shift in media partnerships. ESPN will maintain its long-standing role, NBC returns as a network broadcaster after years away, and Amazon Prime Video will provide NBA games through its streaming platform. Starting with the 2025-2026 season, these deals will enhance the league's reach and revenue, aligning with the NBA's goal to expand its audience and adapt to evolving viewing habits. Whether you're catching the action on TV or streaming online, these changes promise to elevate the fan experience and bring more basketball excitement to Los Angeles.


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LA Exits


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🤫 The Secret to Staying Fit at Your Desk: 6 Essential Under-Desk Exercise Machines

Health experts are sounding the alarm: our sedentary jobs are slowly killing us, yet we can't abandon our desks if we want to keep the lights on. It feels like we're caught between a rock and a hard place. Enter under-desk exercise machines – the overlooked heroes (albeit kind of goofy looking) of the modern workspace. These devices let tech professionals stay active, enhance their health, and increase their productivity, all without stepping away from their screens. Here are 6 fantastic options that will enhance the way you work and workout simultaneously.

DeskCycle Under Desk Bike Pedal Exerciser

This bike has nearly ten thousand five-star reviews on amazon. It works with nearly any desk/chair setup. It is quiet, sturdy and allows up to 40 pounds of resistance. If you are looking for an under-desk bike this is a fantastic option.

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Sunny Health & Fitness Dual Function Under Desk Pedal Exerciser

This under-desk bike is extremely quiet due to the magnetic resistance making it an ideal option if you work in a shared space. It doesn’t slip, has eight levels of resistance, and the option to work legs and arms. It’s about half the price of the DeskCycle bike making it a solid mid-range option for those looking to increase their daily activity.

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Sunny Health & Fitness Sitting Under Desk Elliptical

This under-desk elliptical comes in multiple colors if you really want to underscore that you are a quirky individual, in case an under-desk elliptical isn’t enough. This model is a bit heavy (very sturdy), has eight different resistance levels, and has more than nine thousand 5-star reviews.

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DeskCycle Ellipse Leg Exerciser

This under-desk elliptical is another great option. It is a bit pricey but it’s quiet, well-made and has eight resistance levels. It also syncs with your apple watch or fitbit which is a very large perk for those office-wide “step” challenges. Get ready to win.

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Daeyegim Quiet LED Remote Treadmill

If you have a standing desk and are looking to walk and work this is a fantastic option. This walking-only treadmill allows you to walk between 0.5 to 5 mph (or jog unless you have the stride length of an NBA forward). It is very quiet, which is perfect if you want to use it near others or during a meeting. You can’t change the incline or fold it in half but it is great for simply getting in some extra steps during the work day.

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Sunny Health & Fitness Foldable Manual Treadmill

This under-desk treadmill isn’t the most premium model but it is affordable and has an impressive array of features. It is a manual treadmill meaning it doesn’t need to be plugged in; it is foldable and offers an incline up to 13%. I personally can’t imagine working and walking up a 13% incline but if that sounds like your cup of tea, then I truly respect the hustle.

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🤠Musk Picks Texas and 🔥Tinder AI Picks Your Profile Pictures

🔦 Spotlight

Tinder is altering dating profile creation with its new AI-powered Photo Selector feature, designed to help users choose their most appealing dating profile pictures. This innovative tool employs facial recognition technology to curate a set of up to 10 photos from the user's device, streamlining the often time-consuming process of profile setup. To use the feature, users simply take a selfie within the Tinder app and grant access to their camera roll. The AI then analyzes the photos based on factors like lighting and composition, drawing from Tinder's research on what makes an effective profile picture.

The selection process occurs entirely on the user's device, ensuring privacy and data security. Tinder doesn't collect or store any biometric data or photos beyond those chosen for the profile, and the facial recognition data is deleted once the user exits the feature. This new tool addresses a common pain point for users, as Tinder's research shows that young singles typically spend about 25 to 33 minutes selecting a profile picture. By automating this process, Tinder aims to reduce profile creation time and allow users to focus more on making meaningful connections.

In wholly unrelated news, Elon Musk has announced plans to relocate the headquarters of X (formerly Twitter) and SpaceX from California to Texas. SpaceX will move from Hawthorne to Starbase, while X will shift from San Francisco to Austin. Musk cited concerns about aggressive drug users near X's current headquarters and a new California law regarding gender identity notification in schools as reasons for the move. This decision follows Musk's previous relocation of Tesla's headquarters to Texas in 2021.

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