united talent agency

united talent agency

Image courtesy of UTA

United Talent Agency is linking with former stakeholder Investcorp to create a strategic partnership that will invest in startups focused on culture and technology, including Web3 and the creator economy.

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Photo provided by UTA

If you need more proof that NFTs have officially invaded Hollywood, look no further than United Talent Agency’s client roster.

The Beverly Hills-based talent agency recently signed Deadfellaz, an NFT collection of 10,000 zombie portraits. UTA counts Larva Labs, the creators behind the CryptoPunks NFT project, as a client, too. Even Coinbase, the publicly traded cryptocurrency exchange, is now part of UTA’s portfolio.

The agency’s foray into the crypto world shouldn’t come as a big surprise. Digital artists are selling NFTs, or non-fungible tokens, for sky-high prices. NFT exchanges like NBA Top Shot have attracted large fan bases willing to shell out money for digital collectibles. And entertainment companies in the music, film and gaming industries have been quick to venture into NFTs—even if there’s still plenty of skepticism about the digital assets.

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On this episode of the L.A. Venture podcast, hear from Sam Wick, head of United Talent Agency Ventures (UTA). Wick has served in senior positions at MySpace, AOL, mp3.com — and most recently as the executive vice president of Maker Studios.

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