LA Venture: UTA's Sam Wick On Building Celebrity Startups

Minnie Ingersoll
Minnie Ingersoll is a partner at TenOneTen and host of the LA Venture podcast. Prior to TenOneTen, Minnie was the COO and co-founder of $100M+ Shift.com, an online marketplace for used cars. Minnie started her career as an early product manager at Google. Minnie studied Computer Science at Stanford and has an MBA from HBS. She recently moved back to L.A. after 20+ years in the Bay Area and is excited to be a part of the growing tech ecosystem of Southern California. In her space time, Minnie surfs baby waves and raises baby people.
LA Venture: UTA's Sam Wick On Building Celebrity Startups

On this episode of the L.A. Venture podcast, hear from Sam Wick, head of United Talent Agency Ventures (UTA). Wick has served in senior positions at MySpace, AOL, mp3.com — and most recently as the executive vice president of Maker Studios.


The UTA Ventures team focuses on building companies and investing in the intersection of entertainment, commerce and technology. Their portfolio, which includes MasterClass, Cameo and Patreon, reflects this.

UTA is neither a typical incubator or accelerator. Rather, Wick says "we really have a market thesis in terms of where we think the growth is."

He emphasized the importance of trusting "talent," which he believes are excellent creators and collaborators, with their finger on pulse of their audience.

"We have to understand that the talent have a real feel for what makes sense for their audience," Wick says, emphasizing the importance of the connection between audience and creator.

"Part of what the companies are doing is borrowing that brand equity" that talent creates, and stresses that "at its core, it is the talent creating a business or product that connects with their audience."

Wick says when "dealing with incredibly creative, passionate, and talented individuals who have their own point of view" that "having [a] soft touch, and that it's a collaborative kind of back and forth with them" matters most.

Wick discusses working with Seth Rogen to launch his cannabis company, Houseplant, and discusses his love of music, offers tips on curating connections with audiences, NFTs and his take on the future of media.

Sam Wick is the head of UTA Ventures.

"I think that the lesson from both an investor and a building perspective is just how hard it is. So every time I sit down with one of our clients and we talk about building a business, I always say 'if you're willing, you know, to walk this path, I'm excited to walk it with you'." —Sam Wick

dot.LA Engagement Intern Colleen Tufts contributed to this post.

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Greater Good Health Raises $10 Million To Fix America’s Doctor Shortage

Keerthi Vedantam

Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.

Greater Good Health Raises $10 Million To Fix America’s Doctor Shortage
Courtesy of Greater Good Health

The pandemic highlighted what’s been a growing trend for years: Medical students are prioritizing high-paying specialty fields over primary care, leading to a shortage of primary care doctors who take care of a patient’s day-to-day health concerns. These physicians are a cornerstone of preventative health care, which when addressed can lower health care costs for patients, insurers and the government. But there’s a massive shortage of doctors all over the country, and the pipeline for primary care physicians is even weaker.

One local startup is offering a possible answer to this supply squeeze: nurse practitioners.

On Wednesday, Manhattan Beach-based Greater Good Health unveiled $10 million in new funding led by LRVHealth, adding to $3 million in seed funding raised by the startup last year. The company employs nurse practitioners and pairs them with doctor’s offices and medical clinics; this allows nurse practitioners to take on patients who would otherwise have to wait weeks, or even months, to see a doctor.

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Plus Capital Partner Amanda Groves on Celebrity Equity Investments

Minnie Ingersoll
Minnie Ingersoll is a partner at TenOneTen and host of the LA Venture podcast. Prior to TenOneTen, Minnie was the COO and co-founder of $100M+ Shift.com, an online marketplace for used cars. Minnie started her career as an early product manager at Google. Minnie studied Computer Science at Stanford and has an MBA from HBS. She recently moved back to L.A. after 20+ years in the Bay Area and is excited to be a part of the growing tech ecosystem of Southern California. In her space time, Minnie surfs baby waves and raises baby people.
PLUS Capital​’s Amanda Groves.
Courtesy of Amanda Groves.

On this episode of the L.A. Venture podcast, Amanda Groves talks about how PLUS Capital advises celebrity investors and why more high-profile individuals are choosing to invest instead of endorse.

As a partner at PLUS, Groves works with over 70 artists and athletes, helping to guide their investment strategies. PLUS advises their talent roster to combine their financial capital with their social capital and focus on five investment areas: the future of work, future of education, health and wellness, the conscious consumer and sustainability.

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