Jeffrey Katzenberg Defends Quibi Failings, Talks NFT Investments

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College and previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

​Jeffrey Katzenberg defends Quibi failings at Upfront Summit.
Courtesy of the Upfront Summit

Sign up for dot.LA's daily newsletterfor the latest news on Southern California's tech, startup and venture capital scene.

Jeffrey Katzenberg didn’t mince words when addressing the elephant in the room during his appearance at the Upfront Summit on Wednesday—saying he learned valuable lessons from the rapid demise of his short-form TV app Quibi.

“I'm humbled by [Quibi’s] failure; I’m glad we got out when we did and we were able to return money to investors,” Katzenberg said onstage at the venture capital conference in Downtown Los Angeles. He argued that while Quibi’s content was solid, the startup “didn’t have product-market fit”—alluding to its April 2020 launch amid the early days of the coronavirus pandemic.


The app’s thesis was to give Hollywood stars like Liam Hemsworth, Idris Elba and Queen Latifah a platform to produce content segmented into 10-minute episodes and made specifically to be viewed on mobile phones. But the pandemic, which kept people confined to their homes, destroyed Quibi’s market for on-the-go content to be consumed during viewers’ commutes. Some six months after launching with $1.75 billion in funding to its name, Quibi folded; Katzenberg returned roughly $600 million to investors and sold the app’s library to Roku.

“The content that was made, I have to say, actually delivered on the promise of that in an incredible way, and it’s worked brilliantly for Roku,” Katzenberg said. “We didn't have product-market fit… I’m not looking for an excuse. I got my shot, people backed us, gave us an incredible amount of enthusiasm, support, access, money—everything we wanted and needed to get a shot at this, and it didn’t work. And we moved very quickly to shut it down when it didn't work.”

With Quibi in the rearview, Katzenberg has turned his focus to WndrCo, his Beverly Hills-based venture capital firm that is mostly investing in non-media ventures. The former Disney chariman and DreamWorks co-founder noted that he’s particularly optimistic on NFTs; WndrCo has invested in at least six NFT-related companies since last year, according to PitchBook data, including crypto exchange Gemini, sports NFT exchange SportsIcon and OnChain Studios, which sells digital collectible toys as NFTs.

Katzenberg also shouted out WndrCo’s investments in OpenSea, one of the most popular NFT marketplaces, and Dapper Labs, the company behind NFT platform NBA Top Shot as well as Dapper Collective, the virtual influencer startup formerly known as Brud. WndrCo founding partner Sujay Jaswa, who joined Katzenberg onstage, said the VC firm’s investment approach is centered around the founders it chooses to back.

“Ninety-nine percent of the time, almost nothing we’ve invested in at the beginning is what it became—but the person [leading the venture] is who drove the outcome,” Jaswa said. “That’s really what we bet on with almost all of these earlier stage things, and that’s what worked for us in NFT's.”

Subscribe to our newsletter to catch every headline.

Cadence

10 TikTok Gadgets That Went Viral In 2022

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

10 TikTok Gadgets That Went Viral In 2022

Part of TikTok’s evolution over the years includes becoming another outlet for consumers to purchase popular gadgets. The app generated $821 million in global consumer spending across the App Store and Google Play in the first quarter of 2022 alone.

And since the holiday season is among us, it’s time to get some gifts checked off your list. So here’s 10 tech gadgets that went viral on TikTok that you can buy for your loved ones.

Read moreShow less

LA Tech ‘Moves’: Disney Taps Bob Iger for CEO, Former Meta Exec Joins DeSo

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

LA Tech ‘Moves’: Disney Taps Bob Iger for CEO, Former Meta Exec Joins DeSo
LA Tech ‘Moves’:

“Moves,” our roundup of job changes in L.A. tech, is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here—and if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing Sharmineh O’Farrill Lewis (sharmineh@dot.la). Please send job changes and personnel moves to moves@dot.la.

Read moreShow less

This Week in ‘Raises’: Swell Energy Lands $120M, Modyfi Draws in $8M

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

This Week in ‘Raises’: Swell Energy Lands $120M, Modyfi Draws in $8M
This Week in ‘Raises’:

As funding in Los Angeles continues to slow down, Swell Energy still managed to raise fresh funding to accelerate the company's mission to deploy 26,000 energy storage systems in homes and businesses across the United States.

Read moreShow less
RELATEDEDITOR'S PICKS
LA TECH JOBS
interchangeLA

Youtube Editor

Wave (Social/Platform Software)

Trending