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XVCs and A-List Celebrities Merge at This Year's Upfront Summit in Downtown LA
Samson Amore is a reporter for dot.LA. He previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Samson is also a proud member of the Transgender Journalists Association. Send tips or pitches to samsonamore@dot.la and find him on Twitter at @Samsonamore. Pronouns: he/him

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After taking last year off due to the pandemic, the Upfront Summit—the blowout venture capital conference staged by Santa Monica-based venture firm Upfront Ventures—was back with a bang this week. And befitting one of Los Angeles’ biggest VC industry events, the stars were out in full force at the Banc of California Stadium—including an Oscar-winning actress, multiple Grammy Award-winning musical artists and a Super Bowl-winning NFL quarterback.
The event kicked off Tuesday morning with a conversation with Issa Rae, the creator and star of the hit HBO series “Insecure,” who discussed her efforts to invest wealth back into her native South Los Angeles. An active angel investor, Rae has backed the likes of coffee chain Hilltop Coffee + Kitchen and skincare startup Topicals. “I definitely want to be known as someone who provided opportunities, but also created an infrastructure for others to do the same,” she said.
But it was Wednesday’s agenda that was packed with most of the event’s celebrities. First off was Seattle Seahawks quarterback Russell Wilson; joined onstage by his brother, Harry, the pair plugged their brain-training startup, Limitless Minds, by talking up the importance of mental conditioning in athletic training regimens. Russell Wilson—who also co-founded the Jeff Bezos-backed mobile gaming app Tally—added that he chooses to back companies much like he would choose a team to compete alongside.
Seattle Seahawks quarterback and Limitless Minds' Russell Wilson at the Upfront Summit 2022.Courtesy of Upfront Ventures
“Who you have around you—I think that's a really critical part of allowing your mind to be at the highest, the most prestigious level it could possibly be,” Wilson said.
Next up was Oscar winner and “Big Little Lies” star Laura Dern, an active venture investor who discussed how her personal values of uplifting women and protecting the environment inform her investment strategy. Dern has backed the likes of organic baby formula startup Bobbie as well as UNest, a North Hollywood-based savings app for parents.
Dern said she’s passionate about inspiring other women to invest, since she felt excluded from conversations about money when growing up. “I was raised always talking about art, but I think as a girl, no one was talking to me about money,” Dern mused.
Actress Laura Dern speaking at the Upfront Summit 2022.Courtesy of Upfront Summit
Iconic rapper LL Cool J was also in the house to discuss his lengthy career and what he looks for when working with founders. As an angel investor, the rap mogul has backed the Black-led workflow management software Forethought through multiple rounds.
LL weaved a typically colorful analogy when discussing who he chooses to collaborate with in the venture world, as well as the VC industry’s need to diversify its ranks. “I don’t care what color the cat is—I just need a cat who can catch rats,” he said. “I just need a cat who is competent, and there are competent cats of all colors. So let’s get all the best cats and make this industry look more like the world.”
The Wednesday afternoon session saw socialite, influencer and cryptocurrency advocate Paris Hilton take the stage on a Web3-focused panel moderated by her husband, M13 co-founder Carter Reum. Hilton said she was drawn to crypto after having dinner with Ethereum’s founders in 2017; she subsequently minted her first NFT in 2019, and has since become a prolific mover in the space. The “Simple Life” star is also eyeing the metaverse after launching a virtual playground called “Paris World” in collaboration with game platform Roblox. “Paris thinks anything we're doing in real life, we'll [soon] be doing in the metaverse,” Reum quipped.
Grammy winner Alanis Morissette (left) on stage at the Upfront Summit 2022.Courtesy of Upfront Ventures
The summit was closed by seven-time Grammy winner Alanis Morissette, who discussed how she views her creative process. While short on venture investments, Morrisette described herself as a “chief empathy officer.”
“Whether we’re doing artwork, or coming up with an activism plan that will dovetail with a tour, it has to be something I’ll jump out of bed for in the morning—or else it’ll fall flat,” she said.
Amid a hectic day of panels and networking at Upfront, Morissette lauded the importance of resting and reseting one’s mental state when pursuing any endeavor. “Some of the best ideas I come up with are when I walk away from something that’s being asked,” she noted.
One A-list star who billed on the conference’s agenda yet absent on Wednesday was Natalie Portman. The Oscar-winning actress skipped the event due to illness, Upfront said.
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Samson Amore is a reporter for dot.LA. He previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Samson is also a proud member of the Transgender Journalists Association. Send tips or pitches to samsonamore@dot.la and find him on Twitter at @Samsonamore. Pronouns: he/him
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Riot Games Doubles Down on Mobile With ‘Aim Lab’ Investment
Samson Amore is a reporter for dot.LA. He previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Samson is also a proud member of the Transgender Journalists Association. Send tips or pitches to samsonamore@dot.la and find him on Twitter at @Samsonamore. Pronouns: he/him
Riot Games has invested in virtual shooting range developer Statespace, accelerating the Los Angeles video game publisher’s efforts to dominate the mobile gaming space.
Riot did not disclose terms of the investment but told dot.LA it took a “minority stake” in New York-based Statespace.
Statespace’s main product is a platform called Aim Lab, a free-to-play virtual shooting range that first-person shooter gamers can use to warm up their skills before heading into a competitive match. Statespace CEO Wayne Mackey told the Washington Post that the plan is to leverage its relationship with Riot to bring Aim Lab onto mobile platforms—a transition that he said is “imminent” and could happen as soon as next month.
Riot, in turn, wants to integrate Aim Lab as part of its growing base of titles with hardcore fan bases, like its first-person shooter game “Valorant” or its multiplayer online battle arena (MOBA) game “League of Legends: Wild Rift.” The idea is that esports players could use Aim Lab to warm up with weapons used in the actual games, and also for a postmortem on a match that they lost by giving them a chance to review footage of their defeat and figure out how to improve, Mackey said.
“We look forward to collaborating with Statespace on developing innovative training and coaching tools for Valorant and MOBA players around the world to improve their skills at every level,” Jake Perlman-Garr, Riot’s global head of corporate development, said in a statement Thursday.
Riot has been doubling down on mobile gaming in recent years. The publisher has released three mobile games in the last two years—including “Wild Rift,” its most popular mobile title—and has invested in mobile gaming companies like Double Loop Games and Bunch. That focus has come as mobile gaming has emerged as one of the industry’s fastest-growing sectors.
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Samson Amore is a reporter for dot.LA. He previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Samson is also a proud member of the Transgender Journalists Association. Send tips or pitches to samsonamore@dot.la and find him on Twitter at @Samsonamore. Pronouns: he/him
Meet Surf Air Mobility, the Startup Trying To Electrify Air Travel
Samson Amore is a reporter for dot.LA. He previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Samson is also a proud member of the Transgender Journalists Association. Send tips or pitches to samsonamore@dot.la and find him on Twitter at @Samsonamore. Pronouns: he/him
The airline industry is a notoriously terrible polluter, with large carriers struggling to find ways to limit the more than 915 million tons of carbon emissions produced by their industry each year.
Yet some startups, like Hawthorne-based Surf Air Mobility, are looking to the electrification of air travel as a possible solution. On Wednesday, Surf Air announced it will go public by merging with blank-check company Tuscan Holdings Corp and Florida-based commuter airline Southern Airways, in a deal that values the combined company at $1.42 billion. The transaction is expected to raise up to $467 million, giving Surf Air much-needed capital to expand its vision for a fully electric airline.
Co-founded by CEO Sudhin Shahani and Chief Brand Officer Liam Fayed in 2012, Surf Air is a charter flight service with an electrified twist. Its single-engine, eight-seater Pilatus PC-12 aircraft is capable of a 2,150-mile flight range and a max speed of 330 miles. While that’s not as long nor as fast as most major commercial airplanes, it suits the carrier’s regional flights between local airports across the country, which are available to members who pay a starting rate of $199 per month.
Surf Air has stacked a notable slate of investors and advisors in recent years. Chairman Carl Albert is an airline industry veteran; he was CEO of turboprop charter airline Wings West before it was acquired by American Airlines and also ran manufacturing outfit Fairchild Aircraft for a decade. Other notable investors include billionaire businessman and Los Angeles mayoral candidate Rick Caruso, banking heir Alexandre de Rothschild and Facebook co-founder Eduardo Saverin, as well as local venture firms M13, Plus Capital and TenOneTen Ventures.
Though Surf Air has been eyeing an IPO since 2020, Shahani told Bloomberg that the startup’s business really took off during the pandemic, when many travelers who could afford charter flights were eager to skip larger, more crowded planes and airports. The newly merged company expects to generate roughly $100 million in revenue across all of its business units in 2022, it said Wednesday. “We’ve grown 50% last year to this year,” Shahani told Bloomberg.
The company aims to electrify all of its regional flights through the development of both an original hybrid and electric powertrain, which it can use to retrofit turboprop aircraft like its fleet of Cessna Grand Caravans and create fully electric planes. It also hopes to expand to more terminals—something that will be aided by the merger with Southern Airways, which serviced 39 cities and 300,000 customers last year.
Surf Air says that if it achieves that vision, it’ll be able to completely neutralize its emissions while reducing operating costs by half. Right now, Surf Air says its hybrid planes in action are producing half the emissions of a standard flight while saving about a quarter of the cost. The company doesn’t have a deadline on when its fully electric powertrain will be ready, but announced a deal Thursday with aircraft developer AeroTEC and propulsion firm Magnix to make more hybrid electric powertrains for its Cessnas, which could speed up the timeline.
Surf Air’s competitors in the realm of flight electrification include Textron, Cape Air and NASA, which started testing electric planes two years ago. Another airline, Hawaiian Air, is invested in a company that makes electric sea gliders, while Boeing is also testing electric planes. According to a recent report from the National Renewable Energy Laboratory, there are 170 similar projects underway.
“We believe deploying hybrid electric propulsion technology on existing aircraft at scale will be the most significant step we can take toward decarbonization of aviation in this decade,” Shahani said in a statement Wednesday. “We’re at a moment when the increasing consumer demand for faster, affordable, and cleaner regional travel will be met with [Surf Air]’s electrification ecosystem to accelerate the industry’s adoption of green flying.”
Samson Amore is a reporter for dot.LA. He previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Samson is also a proud member of the Transgender Journalists Association. Send tips or pitches to samsonamore@dot.la and find him on Twitter at @Samsonamore. Pronouns: he/him
Ranavat’s Founder on How Pregnancy and Ayurveda Inspired Her to Start Her Skincare Company
Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.
Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.
On this episode of Behind Her Empire, Michelle Ranavat talks about how pregnancy and traditional ayurvedic remedies inspired her to start her skincare company, and how she grew it without relying on outside funding.
Ranavat started her company at 35, after giving birth to two kids. Her maternity leave allowed her to step back from the day-to-day worries of life at work. She found herself diving into Ayurvedic postpartum rituals. Around the same time, she noticed some of her hair started falling out and was paying attention to the ways her skin was changing. That inspired her to do something about it.
“I think I was in the frame of mind that I was discovering and thinking about, ‘Oh, that's kind of an interesting idea’, or ‘Why isn't there a product?’ and I had the time, in many ways, and the clarity because I wasn't in a day to day job,” she said.
Ranavat began working on a product, and used her last name for her fledgling company. Its first big launch brought positive feedback from prospective customers, but she didn't want to stop there. Instead, she said, she looked closely at what people said could make the product better.
“I think the product was good. I think that I just got better at formulating [it],” she said. “And so I didn't feel bad about letting go. Because I knew I was working towards something better.”
Ranavat was one of the first companies to bring Ayurvedic practices to skincare, focusing first on a variety of hydrating masks and mists.
“Early on, I didn't have amazing packaging [or] a great brand story, but I think the brand story and the concept and the area in which we were trying to educate and push in the whitespace that existed was massive,” said Ranavat.
Out of the gate, Ranavat got interest from Neiman Marcus, Nordstrom and Credo Beauty, among other big retailers. At the time, the brand didn’t have much of a social media following or a cadre or influencers to boost it. But its unique story got it some early press, and that helped it build a following – even from some in the South Asian community who may not be accustomed to paying for a product they’re used to making themselves, Ranavat said.
“I think it's a hard sell, honestly, to a South Asian community. Because they're like, ‘Oh, I make it at home’, or ‘I don't really typically spend this much on my beauty’,” she said. “But we actually had an amazing response. And a lot of the responses were like, ‘Man, I don't usually spend this much. But let me tell you, this works‘.”
Ranavat said the rise of her company didn’t happen without some mistakes along the way. But she reminds herself that feeling is only finite and that nothing needs to be perfect.
“I don't think anyone really is making a mistake unless they are feeling like they're stuck in their ways and they can't evolve,” she said.
Hear more of the Behind Her Empire podcast. Subscribe on Stitcher, Apple Podcasts, Spotify, iHeart Radioor wherever you get your podcasts.
dot.LA Audience Engagement Fellow Joshua Letona contributed to this post.
Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.
Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.