downtown la

downtown la

Courtesy of Virgin Hyperloop

Hoping to heat up its competition against rival Boring Co., Virgin Hyperloop relocated to new digs in the heart of Downtown Los Angeles, signing a four-year lease at the ROW DTLA in the Arts District.

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Photo by Eric Zassenhaus

A new creator economy startup wants to build a “metaverse hub” in the heart of Downtown Los Angeles.

On Tuesday, New York-based startup Emcee announced plans to buy the 1.1-million-square-foot Broadway Trade Center, a historic building in Downtown L.A. that once housed the city’s first department store but has been vacant for nearly a decade. Emcee says it wants to turn the building into the “Emcee Studio,” a tech hub and shopping center complementing its ecommerce and creator economy platform.

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Silicon Valley-based Plug and Play is coming to downtown L.A.

The organization, known for its accelerator programs and status as a VC firm, held an event announcing the news on Tuesday at 1010 Wilshire Blvd, where its newest cohort will be based.

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