emcee

emcee

Six months after announcing bold plans to renovate the derelict Broadway Trade Center building, it appears metaverse startup Emcee won’t turn the aging 1.1 million square-foot property into a “tech hub” any time soon.

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Photo by Eric Zassenhaus

A new creator economy startup wants to build a “metaverse hub” in the heart of Downtown Los Angeles.

On Tuesday, New York-based startup Emcee announced plans to buy the 1.1-million-square-foot Broadway Trade Center, a historic building in Downtown L.A. that once housed the city’s first department store but has been vacant for nearly a decade. Emcee says it wants to turn the building into the “Emcee Studio,” a tech hub and shopping center complementing its ecommerce and creator economy platform.

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