PledgeLA, Grid110 Seeking Second Cohort of Black and Latinx Startup Founders in LA

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

A cohort from the Grid110 startup bootcamp.
Courtesy of Grid110

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Despite Black- and Latinx-led startups raising record amounts of funding in 2021, the fact remains that the startup scene—and the venture capital industry that funds it—remains overwhelmingly white. Of the $330 billion raised by U.S. startups last year, the amounts received by Black and Latinx founders remained in the low-single digits.

Miki Reynolds encountered that gulf firsthand in 2014, when she found herself unemployed in Los Angeles after the software company she worked for shut down. She recalled struggling to connect with other—mostly white and male—folks in the tech ecosystem. “As a woman in tech, a woman of color, I just felt like I didn't identify with the community.” In 2015, Reynolds founded Grid110—a no-equity, no-cost accelerator program designed to create a space in the industry for people like her.


The early-stage startup accelerator has since helped launch over 200 companies, 72% of which are led by founders of color. They include SÜPRMARKT, Los Angeles-based low-cost organic grocery company; Wordsmyth, a Los-Angeles-based tech-enabled platform for companies to discover and hire Black and diverse writers; and Shop Latinx, an online marketplace.

Grid110 founder Miki Reynolds alongside colleagues.Grid110 founder Miki Reynolds alongside colleagues.Courtesy of Grid110

Now, Grid110 is once again partnering with PledgeLA—a local tech industry initiative sponsored by the Annenberg Foundation and Mayor Eric Garcetti’s office—on the Founders Fund, an incubator aiming to increase diversity, racial equity and community engagement in the L.A. tech scene. In order to apply, a startup must be headquartered in L.A. County, have raised no more than $250,000 in funding to date and have at least one of its founders identify as a member of the Black and or Latinx communities.

Applications for the cohort, which will consist of 20 startups, close April 10. The program will last 12 weeks and includes training, support and access to one-on-one advising.

Reynolds said this program is “a direct response to the racial wealth gap—specifically, significant gaps in access to capital that Black and Latinx entrepreneurs face here in Los Angeles.”

Founders Fund alum Ezinne Iroanya-Adeoye, of skincare startup SKNMUSE

Founders Fund alum Ezinne Iroanya-Adeoye of skincare startup SKNMUSE

Courtesy of Ezinne Iroanya-Adeoye

The first Founders Fund cohort in 2021 specifically catered to the South L.A community and received over 200 applications. Reynolds anticipates that this time around, the program will receive twice as many candidates now that it has expanded its reach to wider L.A. County. Like last time, PledgeLA has committed to offering each founder in the program a $25,000 cash grant.

“I had never been in an accelerator where people that looked like me were prioritized,” Founders Fund alum Ezinne Iroanya-Adeoye, of skincare startup SKNMUSE, told dot.LA. “And I knew that the barriers that I was facing as a Black immigrant in America were different from other counterparts, and I wanted to express that in a safe place.”

For Reynolds, that’s exactly what the incubator is meant to achieve.

“We feel like it just better reflects the city of Los Angeles and its demographic here, but also the startup ecosystem that we would like to see,” she said. “There’s an opportunity to invest in underrepresented communities and founders, who are becoming the majority-minority here in Los Angeles.”

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Los Angeles’ Wage Growth Outpaced Inflation. Here’s What That Means for Tech Jobs

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College and previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

Los Angeles’ Wage Growth Outpaced Inflation. Here’s What That Means for Tech Jobs

Inflation hit cities with tech-heavy workforces hard last year. Tech workers fortunate enough to avoid layoffs still found themselves confronting rising costs with little change in their pay.

Those national trends certainly touched down in Los Angeles, but new data from the Bureau of Labor Statistics (BLS) show that the city of angels was the only major metro area that saw its wage growth grow by nearly 6% while also outpacing the consumer price index, which was around 5%. Basically, LA was the only area where adjusted pay actually came out on a net positive.

So, what does this mean for tech workers in LA County?

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Energy Shares Wants to Offer You a Chance to Invest in Green Energy Startups

David Shultz

David Shultz reports on clean technology and electric vehicles, among other industries, for dot.LA. His writing has appeared in The Atlantic, Outside, Nautilus and many other publications.

Energy Shares Wants to Offer You a Chance to Invest in Green Energy Startups
Photo by Red Zeppelin on Unsplash

The Inflation Reduction Act contains almost $400 billion in funding for clean energy initiatives. There’s $250 billion for energy projects. $23 billion for transportation and EVs. $46 billion for environment. $21 billion for agriculture, and so on. With so much cash flowing into the sector, the possibilities for investment and growth are gigantic.

These investment opportunities, however, have typically been inaccessible for everyday retail investors until much later in a company’s development–after an IPO, usually. Meaning that the best returns are likely to be captured by banks and other institutions who have the capital and financing to invest large sums of money earlier in the process.

That’s where Pasadena-based Energy Shares comes in. The company wants to help democratize access to these investment opportunities and simultaneously give early-stage utility-scale energy projects another revenue stream.

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How These Ukranian Entrepreneurs Relocated Their Startups to LA and Found Success

Aisha Counts
Aisha Counts is a business reporter covering the technology industry. She has written extensively about tech giants, emerging technologies, startups and venture capital. Before becoming a journalist she spent several years as a management consultant at Ernst & Young.
How These Ukranian Entrepreneurs Relocated Their Startups to LA and Found Success
Joey Mota

Fleeing war and chasing new opportunities, more than a dozen Ukrainian entrepreneurs have landed in Los Angeles, finding an unexpected community in the city of dreams. These entrepreneurs have started companies that are collectively worth more than $300 million, in industries ranging from electric vehicle charging stations to audience monetization platforms to social networks.

Dot.LA spent an evening with this group of Ukrainian citizens, learning what it was like to build startups in Ukraine, to cope with the unimaginable fear of fleeing war, and to garner the resilience to rebuild.

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