TikTok Ventures Deeper Into Music With New Sound-Editing App
Photo by Solen Feyissa on Unsplash

TikTok Ventures Deeper Into Music With New Sound-Editing App

TikTok is continuing its foray into the music industry by testing a new sound-editing app for musicians and creators called Mawf.

The Culver City-based video-sharing app and its Chinese parent company, ByteDance, are currently beta-testing the sound-editing tool throughout Europe and the U.K., Business Insider reported Wednesday.


Mawf transforms users’ vocals and other audio inputs into instrumental sounds like trumpets, saxophones and flutes. A series of levers allows users to modify the sounds, which are sourced from the machine-learned analysis of recordings by professional musicians, according to the app’s website. Music production platforms, such as Ableton Live and Logic Pro, can integrate Mawf’s features as a plugin, which allows users to incorporate the app’s audio into their projects.

TikTok’s experiment with Mawf comes after the social media firm launched its own music distribution platform, SoundOn, last month. The platform lets artists directly upload their music to TikTok and earn royalties when that music is used in videos.

TikTok has carved out an increasingly influential role in the music business, with the video-sharing platform popularizing music by new and established artists alike and launching several successful music projects. “The Unofficial Bridgerton Musical”—which originated as a TikTok passion project—won this year’s Grammy Award for Best Musical Theater Album, March, while pop star Olivia Rodrigo took home the Best New Artist award after her hit song “Drivers License” was featured in more than 1.4 million videos on the app. TikTok also recently backed its first musical theater production, “For You, Paige,” which premiered last week in New York.

Upfront Ventures Summit: The Chainsmokers Journey From Music to Venture
Clark Studio

On Thursday, Upfront Ventures hosted its 2023 Summit and music icons Alex Pall and Drew Taggart of The Chainsmokers hit the stage, not to perform, but instead to discuss their venture journey.

The duo launched MantisVC, a Marina Del Rey-based early stage tech venture fund in 2019.

Pall and Taggart shared the stage with WndrCo’s managing partner Jeffrey Katzenberg to dive deeper into what their music career has taught them and how it translated over to their venture firm.

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Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

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