plus capital

plus capital

Image by Andria Moore/Getty

In 2014, LeBron James made roughly $30 million doing absolutely nothing.

He’d begun an endorsement partnership with Beats Electronics back in 2008, taking an equity stake in the company over cash payment for doing nothing more than just wearing the headphones in public. Six years later, when Apple acquired Beats for $3 billion, James got to cash out — big time. Beyonce did the same with Uber. And the artist David Choe, with Facebook.

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Courtesy of Amanda Groves.

On this episode of the L.A. Venture podcast, Amanda Groves talks about how PLUS Capital advises celebrity investors and why more high-profile individuals are choosing to invest instead of endorse.

As a partner at PLUS, Groves works with over 70 artists and athletes, helping to guide their investment strategies. PLUS advises their talent roster to combine their financial capital with their social capital and focus on five investment areas: the future of work, future of education, health and wellness, the conscious consumer and sustainability.

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Photo illustration for dot.LA by Candice Navi

From the moment the Silicon Beach moniker first appeared, it has been disliked and even despised by those in the place it's supposed to describe as too derivative, too playful, and too limiting for a tech scene that now stretches well beyond the sand and rarely involves silicon.

Just as Los Angeles writ large is still mocked as a vapid wasteland of botox, juice cleanses, and influencers, Silicon Beach conjures up images of flip flop-wearing tech bros playing ping pong at The Bungalow and bronzing at the Little Beach House Malibu.

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