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XMichael Lynton Gets 'A Little Controversial' Talking Snap, Sony Hack, and L.A. Tech
Tami Abdollah was dot.LA's senior technology reporter. She was previously a national security and cybersecurity reporter for The Associated Press in Washington, D.C. She's been a reporter for the AP in Los Angeles, the Los Angeles Times and for L.A.'s NPR affiliate KPCC. Abdollah spent nearly a year in Iraq as a U.S. government contractor. A native Angeleno, she's traveled the world on $5 a day, taught trad climbing safety classes and is an avid mountaineer. Follow her on Twitter.

On a late afternoon, after a long, drawn-out game of phone tag, Michael Lynton put off his family dinner for just a while longer to talk. The former CEO of Sony Pictures has been notoriously press shy since hackers calling themselves "Guardians of Peace" leaked a trove of confidential -- and sometimes embarrassing -- data plucked from the studio's servers.
And, since taking over in 2016 as chairman of Santa Monica-based Snap Inc., he's chosen to stay mostly out of the media's glare. In his first wide-ranging interview in years, Lynton did not hold back: "I will be a little controversial here."
Snap chairman Michael Lynton opens up about the future of the local startup scene and why its a force to be reckoned with compared to Silicon Valley.
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Lynton, 60, said as recently as five years ago, Los Angeles could not have conceivably become the undercover tech town it is today. But now, L.A. - not San Francisco - is the place to be. He also weighed in on how and why the Sony hack, which was attributed by the U.S. to North Korea, resonates still today.
Of course, on all these things, Lynton is a tad biased. He was an early backer of Snap, an anchor tenant in the L.A. tech scene. The camera and social media giant was co-founded by 26-year-old CEO Evan Spiegel. Snap's stock has rebounded in the last year, from a 52-week low of $5.65 to $18.37 on Friday, despite an early rocky ride since its May 2017 IPO.
Lynton declined to answer questions about why he left Sony*, but was happy to delve into the L.A. tech scene and how it compares to its often more respected sibling in the valley up north.
Speaking by phone from his home in New York, where he has now lived for roughly 3 ½ years, noted that he is "very involved with Snap." He comes back to Los Angeles about once a month.
So what are your thoughts on L.A.'s tech ecosystem?
Lynton: I will be a little bit controversial here. L.A. is an extraordinary place for the tech community to take a perch. Five or seven years ago, it wasn't conceivable that Los Angeles would be a place where you would find major technology companies playing a role. But I think all of that has now played out to demonstrate that indeed they are, and that's a function of a number of different things.
I think Snap plays a huge role in that, clearly because of Evan's vision and his insistence we base the company in Los Angeles. It became a sort of anchor tenant or a place where people said, 'OK, it's actually possible to build a significant technology company in Los Angeles.' And why not? Because you have extraordinary talent based on all the universities and the engineering community here. But it was counterintuitive at the time. The other odd coincidence was that there was this moment when Silicon Valley and the entertainment community intersected, and as a result you have everybody from Apple to Netflix to Amazon, you name it, saying and demonstrating that they need to have a presence in Los Angeles. In part, to have access to the entertainment community, but then once they had done that they had to build a base around that, an infrastructure around it, and you see that happening in Culver City, it's happening in Venice, in Santa Monica and elsewhere.
Does this include all the direct to consumer companies that have sprouted up?
I think Los Angeles has always been a place which is oriented in a cutting-edge way toward marketing to the consumer, whether that's part of the movie business or television business, we've seen this play out in a number of different ways. The most notable was when the car companies determined they all needed to have a presence in Los Angeles. General Motors famously came all the way to the West Coast as did other car companies, partially (because) often culture or popular taste is established in California, especially Southern California. Marketing at the cutting edge is oftentimes at the forefront in Southern California. The (Mazda) Miata was famously created in L.A. There are countless examples in the automobile industry, not just because of its automobile culture but because Los Angeles sits at its edge.
Do you find the definition of technology has changed?
I think as technology has become more a part of not just the general corporate ecosystem but more part of our lives, it's no longer put in a little cubicle to say, 'this is the tech space.' But rather, it needs to integrate itself more broadly with other aspects of business, whether creative content, marketing or all sorts of other things. I think that's where it has to be.
Did you consider Sony a technology company or was it an entertainment company?
Sony was completely a technology company. I'll say something more controversial. I think one of the reasons why it's so appealing in my personal opinion for technology companies to establish themselves in Los Angeles. And why? You'd have to interview people like Jeff Bezos to find out why he's taken a home there, (its) because when you look at the state of California, the major city of California is Los Angeles. The city which has the most diverse, cosmopolitan broad array of business, culture, academics, you name it, it's in L.A. Just the size of the city alone makes it, if you're interested in being in a city landscape and living in California, Los Angeles is the logical place to live.
How about San Francisco?
The difference is, for one thing, size. It's a fraction of the size of L.A. The other thing is diversity, not just from the cultural aspect but diversity broadly speaking, in all aspects of cultural life. The focus of San Francisco now -- at least from the popular point of view -- is around technology. Technology is very important in the Los Angeles landscape, but you have all these other things, you have entertainment, fashion, aerospace, a big government enterprise, the list goes on and on in L.A. You have a city of that size, you have a gigantic port, and so if you want to sit in an environment which has many facets to it and you want to live in the state of California, L.A. would be your choice.
Well, L.A. is often treated like Silicon Valley's little brother or sister.
It's early days for L.A. It has all the things you'd rely on it for, it has a fantastic university industry around it, incredibly talented people, the one thing it suffers from is how to get around.
Why do you think the 2014 hack of Sony Pictures had such a large impact and looms so large in peoples' minds, even years later and after so many other hacks?
I think because it was a crazy confluence of events. It was one of those moments where you had everybody participating in it, obviously most of them not on a voluntary basis. You had a foreign power, North Korea, the federal government, celebrities, the movie business, a studio, Sony. There were so many things that came together and they all had profile. Because of all of that, it really brought to light for the first time that this could happen to you. It's one thing for a hack to happen, there was a huge, terrible hack that happened to Lockheed (in 2011) and the only reason I know that is because I was on the phone with the CEO of Lockheed. Lockheed is a complicated aerospace company where it is difficult for people to identify what's going on (unlike) Sony, the movies, TV shows and all the rest.
Has this impacted the broader L.A. tech scene?
The only thing I know, since going on Signal 1 ½ years ago, is all the people who have popped up on Signal, most of them from the entertainment industry.
Do you think there would be more collegiality and support after a cyber attack today?
I think you're referencing, at the time, a quote in The New York Times where I said nobody took it seriously, nobody was supportive, the people in the entertainment community weren't supportive, government officials weren't supportive, the media behaved almost the worst of all. You break a window and they come in and loot the place. I don't know what would happen today if in fact there was another incident. The North Koreans now have become more of a clear and present danger, but then they were considered to be folks who wore odd funny uniforms.
How have you carried the lessons from the Sony hack forward?
The No. 1 lesson is that no matter how hard you protect your systems and everything else, you're going to get hacked. So what is actually the lesson? The lesson is what you put on the network is eventually going to get hacked, so don't put it on the network. Don't put stuff as it relates to healthcare, don't put personal information. All these things that companies do all the time, whether it's in email form or file form...particularly when dealing with organizations with remote workforces.
Have you taken that lesson with you to Snap?
That was lesson 101.
I've been with Evan and Bobby since it was six or seven of them working out of Evan's dad's house living room. I've seen it grow since and I'm in awe. In the not so distant future, you will hold your phone up to an object and it'll tell you what the object is and give you the context around it, and that's sort of an extraordinary thing.
Do you have any parting comments?
Los Angeles is one of those extraordinary places, and I'm going to seem very trite, where people have always imagined the future, much more so than San Francisco in a weird way. Part of that comes from the movie business imagining the future, and part from the aerospace industry imagining the future.
Well, how do you feel about the name Silicon Beach?
I never thought about it. But the weather is a lot better. If I want to go to the beach I definitely want to go to the beach in L.A. and not in San Francisco.
*Updated at 4 p.m.Feb. 3: Lynton called back on Monday to say that he's happy to talk about why he left Sony. "After 13, 14 years in the job I thought it was time to move on and do something else _ and that was to chair Snap."
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Do you have a story that needs to be told? My DMs are open on Twitter @latams. You can also email me, or ask for my Signal.
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Tami Abdollah was dot.LA's senior technology reporter. She was previously a national security and cybersecurity reporter for The Associated Press in Washington, D.C. She's been a reporter for the AP in Los Angeles, the Los Angeles Times and for L.A.'s NPR affiliate KPCC. Abdollah spent nearly a year in Iraq as a U.S. government contractor. A native Angeleno, she's traveled the world on $5 a day, taught trad climbing safety classes and is an avid mountaineer. Follow her on Twitter.
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Activision Buys Studio Proletariat in a Bid to Increase ‘World of Warcraft’ Staff
Samson Amore is a reporter for dot.LA. He previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to samsonamore@dot.la and find him on Twitter at @Samsonamore. Pronouns: he/him
Activision Blizzard intends to acquire Proletariat, a Boston-based game studio that developed a wizard-themed battle royale game called “Spellbreak.”
VentureBeat first reported that the Santa Monica-based publisher was exploring a buy and noted its ongoing mission to expand staff working on its hit massive online multiplayer game, “World of Warcraft,” which launched in 2004.
A team of 100 people working at Proletariat will be merged into Activision’s “World of Warcraft” team to work on its upcoming expansion. Though there’s no release date as yet for the title,“Dragonflight,” is expected to debut before the end of this year.
Activision didn’t immediately return a request for comment and has not disclosed the terms of the deal.
This Proletariat deal is Activision's latest push into consolidating its family tree by bringing subsidiary companies under the Blizzard banner. The company bought out New York-based game developer Vicarious Visions in 2005 and then merged that business into its own in 2021, ensuring the studio wouldn’t work on anything but Blizzard titles.
The deal could also have implications for workers at Activision who’ve been working to unionize. One subsidiary of Activision, Raven Software, cast a majority vote to join the Game Workers Alliance – backed by the nationwide Communications Workers of America union – in May.
Until recently, Activision has remained largely anti-union in the face of its employees organizing – but it could soon not have much of a say in the matter once it finalizes its $69 billion sale to Microsoft, which said publicly it would maintain a “neutral approach” and wouldn’t stand in the way if more employees at Activision express interest in unionizing after the deal closes.
Each individual studio under the Activision umbrella would need to have a majority vote in favor of unionizing to join the GWA. Now, Proletariat’s workforce – which ironically isn’t unionized – is another that could make such a decision leading up to the Microsoft deal’s expected closing in 2023.
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Samson Amore is a reporter for dot.LA. He previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to samsonamore@dot.la and find him on Twitter at @Samsonamore. Pronouns: he/him
Snap Officially Launching ‘Snapchat Plus’ Subscription Tier
Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
Snap is officially launching Snapchat Plus, a paid subscription plan on Santa Monica-based social media company’s flagship app.
Snap is now the latest media company to tack a “plus” to the end of its name—announcing Wednesday that the new service will provide users with “exclusive, experimental and pre-release features” for the price of $3.99 a month. The first features available to paying subscribers include the ability to customize the style of app’s icon, pin a “BFF” to the top of their chat history and see which users have rewatched a story, according to The Verge.
The new product arrives after Snap confirmed reports earlier this month that it was testing Snapchat Plus—though the version that it has rolled out does not incorporate the rumored feature that would allow subscribers to view a friend’s whereabouts over the previous 24 hours.
Snapchat Plus will initially be available to users in the U.S., Canada, U.K., France, Germany, Australia, New Zealand, Saudi Arabia and the United Arab Emirates. While certain features will remain exclusive to Plus users, others will eventually be released across Snapchat’s entire user base, Snap senior vice president of product Jacob Andreou told The Verge. (Disclosure: Snap is an investor in dot.LA.)
The subscription tier introduces a new potential revenue stream for Snap, which experienced a “challenging” first quarter marked by disruptions to its core digital advertising market. However, Andreou told The Verge that the product is not expected to be a “material new revenue source” for the company. He also disputed that Snap was responding to its recent economic headwinds, noting that Snap had been exploring a paid offering since 2016.
Despite charging users, Snapchat Plus does not include the option to turn off ads. “Ads are going to be at the core of our business model for the long term,” Andreou said.
Snap is not the first popular social media platform to venture into subscriptions: Both Twitter and Tumblr rolled out paid tiers last year, albeit with mixedresults.- Snapchat Stock Plummets More Than 25% - dot.LA ›
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Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
Bling Capital’s Kyle Lui On How Small Funds Can Better Support Young Founders
On this episode of the LA Venture podcast, Bling Capital’s Kyle Lui talks about why he moved earlier stage in his investing and how investors can best support founders.
Lui joined his friend—and first angel investor—Ben Ling as a general partner at Bling Capital, which focuses on pre-seed and seed-stage funding rounds. The desire to work in earlier funding stages alongside someone he knew well drew him away from his role as a partner at multi-billion-dollar venture firm DCM, where he was part of the team that invested in Musical.ly, now known as TikTok.
Bling primarily focuses on entrepreneurs looking to raise around $1 million to $3 million who are often early in their careers as founders. Lui said Bling evaluates companies on characteristics that go beyond whether they like the founder or feel that the market looks good. Instead, he said they take a hard look at the available company data, and quickly respond.
“And we send it back to them and say, ‘Okay, this is what's working, what's not working’,” Lui said. “And then create the playbook for them on how to find product market fit and get to like, ‘These are the milestones you actually need to hit’.”
When considering companies, Lui said Bling looks at the founder, the market, the company’s current traction and differentiation while asking the founder the questions they would expect to get at Series A and Series B funding rounds.
“One thing that I really admire about what [Ling’s] built with Bling is the consistency and the processes and playbooks— everything from the way that we evaluate deals to the way that we work with our portfolio companies,” Lui said. “Everything is kind of around playbooks and operationalizing things and also iterating to do those processes better.”
As part of its work to support founders, Bling maintains an extensive product council, which connects tech executives with the founders in Bling’s portfolio. Bling also has created numerous self-serve resources for founders so they can easily tap into the fund’s network and shared knowledge.
“We have a bunch of playbooks that we introduce to companies around how to hire efficiently, how to negotiate with counterparties, how to think about the founding team, business development…We just have these different things that we start to train our entrepreneurs on,” Lui said.
dot.LA Editorial Intern Kristin Snyder contributed to this post.
Click the link above to hear the full episode, and subscribe to LA Venture on Apple Podcasts, Stitcher, Spotify or wherever you get your podcasts.