Nat Rubio-Licht

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In 2014, LeBron James made roughly $30 million doing absolutely nothing.

He’d begun an endorsement partnership with Beats Electronics back in 2008, taking an equity stake in the company over cash payment for doing nothing more than just wearing the headphones in public. Six years later, when Apple acquired Beats for $3 billion, James got to cash out — big time. Beyonce did the same with Uber. And the artist David Choe, with Facebook.

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Generative AI is tech’s latest buzz word, with developers creating programs that can do anything from writing an academic essay about guitars and elevators to creating photorealistic paintings of majestic cats.

ChatGPT, a platform built by DALL-E 2 and GPT-3 founder OpenAI, is the latest one of these tools to go viral. But this tool can go far beyond writing a version of the Declaration of Independence in the style of Jar Jar Binks. It has the capability to write full essays on almost any subject a college kid could desire — creating another layer of complex technology that humanities professors now have to consider when they teach and dole out assignments.

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