female founder

female founder

Photo by Decerry Donato

It’s no secret that female entrepreneurs receive less funding than their male counterparts–females only secured 2% of VC funding in 2021. The reality, however, is even more pronounced for women of color.

But according to ComplYant founder Shiloh Johnson, there is a way to change this reality we are living in, you have to be undeniable. “If I focus on the business, and I build something that works and it's making money, you can't deny that green is the universal color,” Johnson said at dot.LA’s "Meeting the Moment: Why the Time is Now for Women Founders" panel.

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Courtesy of Amy Liu

On this episode of the Behind Her Empire podcast, host Yasmin Nouri sat down with Amy Liu, the founder and CEO of Tower 28, an affordable, irritant-free beauty brand.

Before starting her own beauty brand, Liu worked as an executive for some of the biggest names in beauty: Smashbox, Kate Somerville and Josie Maran Cosmetics. Yet Liu, who has eczema, couldn’t use the products she had a hand in promoting.

The experience would inspire her to create an affordable beauty brand that is mindful of skin tones and textures, vegan and free of every known skin irritant.

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Image courtesy of SHYFT Beauty Consulting

On this episode of Behind Her Empire, beauty brand marketing agency SHYFT Beauty Consulting founder Melissa Hibbért discusses how her lifelong love for beauty led her to ditch the corporate world and follow her passion.

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