SHYFT Beauty Founder Melissa Hibbért on How to Prioritize

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

Melissa Hibbért
Image courtesy of SHYFT Beauty Consulting

On this episode of Behind Her Empire, beauty brand marketing agency SHYFT Beauty Consulting founder Melissa Hibbért discusses how her lifelong love for beauty led her to ditch the corporate world and follow her passion.

Hibbért was born in Jamaica, “on the kitchen floor, literally, my mom and I. The good thing is she was a nurse so she knew what to do,” she said.

Her mother moved to the U.S. when Hibbért was four, aiming to save money so her family could follow her. The experience, Hibbért said, taught her to focus on making her own choices from a young age.

Though she was always interested in pretty things, Hibbért singled out a moment in her early teens, when her mother let her borrow a tube of red lipstick, in instigating her love for beauty.

“[It changed] how I felt about me and the color and how I just connected with the application of color and how that changes people's perception of me,” she said. “I also felt more bold—I felt more seen. I also felt more in control of my own look and identity.”

Hibbért balanced her passion for beauty and her family’s focus on education as she completed her cosmetology degree alongside her high school diploma, though she eventually chose to pursue higher education. But her foray into the corporate world didn’t distance her from her passion. Hibbért said one day her boss, having noticed her love for makeup, singled her out to work on a CoverGirl pitch despite her not being on that account.

After 14 years working for other people, Hibbért said she was ready to take a risk on herself. She took a sabbatical from work and visited her childhood home in Oregon, where she convinced her mom to let her do her makeup for a new Facebook profile photo. That experience led her to reevaluate where she was centering her passions and how she could best utilize her talent.

Hibbért said she made personal cutbacks as she re-focused her vision, with the goal of replacing her six-figure salary within a year. Her years in the corporate world helped her quickly build SHYFT Beauty Consulting, as Hibbért said her business acumen combined with her genuine love for beauty and helped her to approach the industry with a different mindset.

“I always wanted to be business first, not beauty first,” she said. “And that was my point of differentiation. I am a businesswoman who works in beauty.”

Hear more of the Behind Her Empire podcast. Subscribe on Stitcher, Apple Podcasts, Spotify, iHeart Radioor wherever you get your podcasts.

dot.LA editorial intern Kristin Snyder contributed to this post.

Subscribe to our newsletter to catch every headline.

From AI to Layoffs, Here's Why College Grads No Longer Want Tech Jobs

Lon Harris
Lon Harris is a contributor to dot.LA. His work has also appeared on ScreenJunkies, RottenTomatoes and Inside Streaming.
From AI to Layoffs, Here's Why College Grads No Longer Want Tech Jobs
Evan Xie

A new report in Bloomberg suggests that younger workers and college graduates are moving away from tech as the preferred industry in which to embark on their careers. While big tech companies and startups once promised skilled young workers not just the opportunity to develop cutting-edge, exciting products, but also perks and – for the most talented and ambitious newcomers – a relatively reliable path to wealth. (Who could forget the tales of overnight Facebook millionaires that fueled the previous dot com explosion? There were even movies about it!)

Read moreShow less

New Study Reveals Which Forces Are Driving Electric Vehicle Adoption

David Shultz

David Shultz reports on clean technology and electric vehicles, among other industries, for dot.LA. His writing has appeared in The Atlantic, Outside, Nautilus and many other publications.

New Study Reveals Which Forces Are Driving Electric Vehicle Adoption
Photo by Jannes Glas on Unsplash

The state of California wants 100% of new passenger vehicles sales to be fully electric by 2035. Last year, the state hit a nation-leading 16%. That’s pretty good, but 84% is still a long way to go.

A new study, published Monday in Proceedings of the National Academy of Sciences, investigates which factors have been responsible for the rise in new EV sales nationally. The findings indicate that consumers are increasingly likely to choose an electric vehicle, and nearly all of the gains can be explained simply by improving technologies.

Read moreShow less

Colleen Wachob On Navigating Her Wellness Journey As An Entrepreneur

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

Colleen Wachob On Navigating Her Wellness Journey As An Entrepreneur
Courtesy of Behind Her Empire

On this episode of Behind Her Empire, mindbodygreen co-founder and co-CEO Colleen Wachob shares her perspective on managing stress and navigating self-worth as an entrepreneur and the importance of celebrating the wins in your business.

Read moreShow less