amy liu

amy liu

Courtesy of Amy Liu

On this episode of the Behind Her Empire podcast, host Yasmin Nouri sat down with Amy Liu, the founder and CEO of Tower 28, an affordable, irritant-free beauty brand.

Before starting her own beauty brand, Liu worked as an executive for some of the biggest names in beauty: Smashbox, Kate Somerville and Josie Maran Cosmetics. Yet Liu, who has eczema, couldn’t use the products she had a hand in promoting.

The experience would inspire her to create an affordable beauty brand that is mindful of skin tones and textures, vegan and free of every known skin irritant.

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