beauty tech

beauty tech

Photo by Decerry Donato

Oral hygiene is crucial to staying healthy, yet in 2021, 76.5 million Americans did not have dental insurance. COVID-19 only exacerbated those concerns.

With its affordable pricing, hassle-free visits, and tech-enabled teeth cleaning and whitening services that launched earlier this year, West Hollywood-based Pearline Health, a salon-style dental studio, is removing barriers to traditional dental cleanings.

Pearline was founded in 2022 by Dr. Jamie Sands—a Los Angeles-based dentist of over 20 years—and Carolyn Yashari Becher, an Iranian-American entrepreneur who co-founded HopSkipDrive. They saw the lack of access to dental care and linked up after their Beverly Hills high school days to offer affordable and efficient teeth cleaning services.

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Courtesy of Boulevard

Boulevard, a salon booking and payment platform, has raised $70 million in new funding.

The Los Angeles-based company’s Series C round was led by Point72 Private Investments, with Toba Capital, Index Ventures, Bonfire Ventures, BoxGroup and VMG Partners joining the raise. Point72 Private Investments’s Eddie Kang will join Boulevard’s board of directors.

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Courtesy of Amy Liu

On this episode of the Behind Her Empire podcast, host Yasmin Nouri sat down with Amy Liu, the founder and CEO of Tower 28, an affordable, irritant-free beauty brand.

Before starting her own beauty brand, Liu worked as an executive for some of the biggest names in beauty: Smashbox, Kate Somerville and Josie Maran Cosmetics. Yet Liu, who has eczema, couldn’t use the products she had a hand in promoting.

The experience would inspire her to create an affordable beauty brand that is mindful of skin tones and textures, vegan and free of every known skin irritant.

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