beauty tech

The beauty and fashion industry isn't as skinny and white as it once was. Makeup for darker skin tones are more widely available, shapes are changing and so are perceptions. This year, Leyna Bloom graced the cover of Sports Illustrated. She's a trans woman of color. But sometimes, it can all feel a bit inauthentic.

That's how Brittany Chavez, a 30-year-old whose parents hailed from Nicaragua and Guatemala felt when she founded Shop Latinx. Her lifestyle and makeup ecommerce site debuted last October as home for Latinx and BIPOC (Black, Indigenous, and People of Color) brands
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On this episode of Behind Her Empire, Jenna Lyons talks about struggling to find her passion to becoming a fashion icon and co-founder of the beauty brand, LoveSeen.

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Flip is taking a TikTok approach to selling beauty products. The social media ecommerce platform lets users buy and post reviews of lipstick, hair gel and other beauty products.

Its secret weapon — like all social media — are the influencers that make the 60-second videos populating the app. The users get paid by Flip based on engagement, so they don't have to rely on the brands to hawk their goods.

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