beauty tech

beauty tech

Caliray

It's no coincidence wellness brands often build momentum on the West Coast. The combination of pristine coastlines and the city breeds an infectious admiration for the environment and an ecosystem for sustainable businesses to thrive.

The irony, of course, is that the beauty industry generates 120 billion units of packaging every year globally—most of which are not truly recyclable. But last year, California toughened the state's recycling system by cracking down on plastic pollution and requiring businesses to recycle at least 30% of packaging by 2028.

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Photo by Decerry Donato

Oral hygiene is crucial to staying healthy, yet in 2021, 76.5 million Americans did not have dental insurance. COVID-19 only exacerbated those concerns.

With its affordable pricing, hassle-free visits, and tech-enabled teeth cleaning and whitening services that launched earlier this year, West Hollywood-based Pearline Health, a salon-style dental studio, is removing barriers to traditional dental cleanings.

Pearline was founded in 2022 by Dr. Jamie Sands—a Los Angeles-based dentist of over 20 years—and Carolyn Yashari Becher, an Iranian-American entrepreneur who co-founded HopSkipDrive. They saw the lack of access to dental care and linked up after their Beverly Hills high school days to offer affordable and efficient teeth cleaning services.

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Courtesy of Boulevard

Boulevard, a salon booking and payment platform, has raised $70 million in new funding.

The Los Angeles-based company’s Series C round was led by Point72 Private Investments, with Toba Capital, Index Ventures, Bonfire Ventures, BoxGroup and VMG Partners joining the raise. Point72 Private Investments’s Eddie Kang will join Boulevard’s board of directors.

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