Ecommerce Unicorn Assembly Snaps Up Seattle-Based Enterprise Sales Firm Pacvue

Harri Weber

Harri is dot.LA's senior finance reporter. She previously worked for Gizmodo, Fast Company, VentureBeat and Flipboard. Find her on Twitter and send tips on L.A. startups and venture capital to harrison@dot.la.

Ecommerce Unicorn Assembly Snaps Up Seattle-Based Enterprise Sales Firm Pacvue
Photo by CardMapr on Unsplash

Assembly, the Culver City-based ecommerce software company valued at more than $1 billion, has snapped up Pacvue, an enterprise sales firm that hails from Seattle.

The two companies announced the acquisition on Tuesday but declined to disclose the price. A person close to the matter called it a nine-figure deal.


Backed by private equity giant Advent International, Assembly says "millions of merchants" use its service across 125 countries.

While Assembly has targeted small-and-medium sized sellers to date with its sales tools, co-founder and CEO Sandeep Kella said in a statement announcing the acquisition that Pacvue will help the company bring in more enterprise customers. Assembly already counts Lego, Steve Madden and Procter & Gamble among its client base.

Assembly and PacvueMelissa Burdick of Pacvue (left) and Sandeep Kella of Assemblydot.la

Following the deal, Pacvue will operate independently in Seattle under its existing leadership team. "By joining the Assembly family, Pacvue will have access to more resources to build new products and innovate quickly," a spokesperson for Assembly told dot.LA. Pacview's tools plug into major shopping destinations such as Amazon, Instacart and Walmart.

Online shopping soared during the pandemic, as consumers plucked up their household goods and clothes over the Internet rather than setting foot in a store. At its apex, in the second quarter of last year, 16% of all retail sales were done online.

As consumers flock online companies continue to pour millions of dollars into making the digital shopping experience smoother. It's no surprise. The National Retail Federation estimates that over half of all consumers plan to buy holiday items online, down from the pandemic highs but still in line with the general growth of online shopping.

Correction: This story has been updated to reflect that was a nine-figure deal.

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Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

LA Tech ‘Moves’: Mapp Gains New CPO and CTO, Prodoscore Taps Boeing Exec
LA Tech ‘Moves’:

“Moves,” our roundup of job changes in L.A. tech, is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here—and if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing Sharmineh O’Farrill Lewis (sharmineh@dot.la). Please send job changes and personnel moves to moves@dot.la.

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Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

Raises
Image by Joshua Letona

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Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

Gitai Secures $30 Million in Funding to Continue Space Robotics Developments
\u200bPhoto: Gitai

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