

Get in the KNOW
on LA Startups & Tech
XLA Tech Week: A Case for the CryptoMondays
Ilana Gordon
Ilana Gordon is an entertainment, culture, and tech writer originally from Connecticut. She currently lives in Los Angeles.
Tech Week in L.A. is officially underway, and that sound you hear is drivers across the Westside searching for parking. Get in, losers, we’re sharing where we went and what we saw there.
Getting Prept For #LAtechweek
For a few lucky founders, Tech Week starts not with a bang, but a blow dry. Prept, a virtual styling and beauty startup that launched in March of 2020 out of Raleigh, North Carolina, has opened the doors of their Peerspace-rented West L.A. home to female Tech Week attendees looking for an aesthetic tune up.
The company’s energy is that of a Better Help or Airbnb, but for the beauty space. The Prept app matches clients with one the company’s 55 stylists or makeup artists, who design and source customized outfits and beauty looks. For the Sephora uninitiated, makeup looks also come with virtual application lessons.
On Monday between the hours of 3:00 and 4:30 p.m., women wander into the three-story house for hair, make up and styling appointments. Prept staff checks guests in on the first floor; vendors, snacks and beautification services are set up on the second. The third floor is reserved for bathrooms, but also ends up serving as a refuge for attendees looking to cram in a quick business call between events.
Founded by Nicole Teibel Boyd, Prept moved to L.A. from the East Coast about a year ago and relaunched the beta version of their app in February. Millennials comprise their target audience, and the company’s priorities are accessibility, affordability and sustainability. Nicole says Prept considers themselves label agnostic and is happy to work with whatever brands clients naturally gravitate towards.
Tech Week is only Prept’s tenth in-person event. In the two years since launching, they’ve held shindigs in cities like Atlanta and Indianapolis, but most of their work happens virtually. This part of their business model might be changing, however. In true Millennial fashion, Prept ascribes to a “we don’t say no to anything” philosophy when it comes to turning down work, and recently expanded into offering makeup consultations events for employees at companies like Lenovo.
Tech Week attendees are grateful for the beauty services, especially after the stress of trying to sign up for events. One founder says she struggled to find space, most notably in those events intended for female founders. She says she’s making it work by reaching out to old contacts, but the lack of access is creating challenges around meeting new people and networking.
CryptoMondays LA
“Are you here for CryptoMondays?” asks Kate, one of the organizers. “What's your crypto vibe?”
It’s the same question she’s asked every attendee who turns up at Clutch, a beloved Venice restaurant known for their Northern Mexico cuisine and weekly, outdoor crypto meetups.
Tech Week is temporary, but CryptoMondays are forever. Or at least for the foreseeable future. Originally founded in New York City in 2017 by Lou Kerner – who also happens to be one of the many attendees at yesterday’s L.A. event – CryptoMondays has flourished. In the last five years, independent chapters of the meetup group have sprung up in cities across the globe.
Answers to Kate’s introductory pick-up line about crypto vibes vary. The attendees tonight are builders, consultants, NFT fans, bitcoin investors, founders, Web 3.0 enthusiasts and diners who wandered over from Clutch’s adjacent patio to see what all the fuss was about.
Online, CryptoMondays describes itself as a "decentralized global community that shares a passion for crypto, blockchain and how it's going to change the world in dramatic ways." In person, Kate explains the group’s focus is on education and the meetup is intended for people of all levels of experience and involvement.
As Clutch’s back patio fills up, then overflows into the parking lot, Kate darts between the attendees, taking on the role of crypto matchmaker. She asks guests about their interests in the space, then introduces them to someone she thinks might have complementary goals. The first hour of the event passes in a flurry of networking, discussions about which blockchains people are using and misplaced cocktails.
On any given week, the L.A. chapter of CryptoMondays attracts between 50 and 200 nerds at a time. Meetups include a speaker, plus time set aside for attendees to mingle and ask questions. In past weeks, discussions have focused on DeFi crypto and decentralization and creating your own society. Kate says the group is committed to building community: political opinions run the gamut, but attendees are united by their view of what tech can do for the future.
The Tech Week event is standing-room only, but since the featured speaker, Jess Furman, only talks for ten minutes, it isn’t an issue. A music executive, creative strategist and a core member and co-lead of the Blu3 Angels Network for Blu3 DAO, Jess gives tips about early stage funding for Web 3 projects. She also discusses her passion project, which employs distributive ledger technology to create the first transparent music industry database, in an attempt to ensure unclaimed royalties reach the artists who rightfully deserve them.
Crypto vibes may vary, but the energy at CryptoMondays is undeniably positive. Going forward, interested parties can get involved with the LA chapter by attending a meetup and joining their Telegram group. The meetup’s organizers say they need to add people to the group in-person because – in true Telegram fashion – it’s recently been overrun by bots.
From Your Site Articles
- Here's What To Expect At LA Tech Week - dot.LA ›
- Here's What's Happening at LA Tech Week - dot.LA ›
- LA Tech Week: Women’s Health, the Metaverse & VC - dot.LA ›
- LA Tech Week: Powerlifting, Digital Nomads and Sexy Tech - dot.LA ›
- LA Tech Week: 3D Printed Homes, Micromobility and Metaverse - dot.LA ›
- LA Tech Week: The Future of Art, TikTok and Takeout - dot.LA ›
- A16z's Tech Week Returning to LA This June - dot.LA ›
- Goldhirsh Foundation: Tech and Storytelling for Social Good - dot.LA ›
Related Articles Around the Web
Ilana Gordon
Ilana Gordon is an entertainment, culture, and tech writer originally from Connecticut. She currently lives in Los Angeles.
Column: COVID Showed Me Why LA Needs a More Diverse Tech Workforce. These Students Showed Us How to Change It.
05:26 PM | October 07, 2021
Photo by Christina @ wocintechchat.com on Unsplash
This week is national Digital Inclusion Week, but to be honest, I —like a lot of people— didn't understand the significance of this issue until COVID-19 hit. To me, the pandemic felt like a narrowly escaped disaster that I was only spared from because of my computer.
Luckily, by the onset of the pandemic, I was making enough money to retire my mom from her job as a janitor, a job which suddenly had a new risk attached to it. I was also among the fewer than 17% of all Latinos who could work remotely and protect my household in ways that were simply out of reach for most members of my community.
I felt an unshakeable sense of survivor's guilt to see the choices Latinos had to make — either physically go into work and risk it all or stay home and run out of money, fast. This ultimatum may seem dramatic but it's important to note that Latinos are significantly less likely to benefit from the social safety net (unemployment, health insurance, economic relief programs) afforded to other communities because of either the individual's or a family member's immigration status.
Roadblocks to Upward Mobility
At the time, I was working as a senior program manager at the Latino Donor Collaborative, where I had the opportunity to mentor many remarkable Latino college students. Most of our interns were attending top-tier universities on full-ride scholarships and were "seemingly normal" college students before the pandemic hit. Yet, COVID-19 reminded my first-generation college students that they were not the same as their middle- and upper-class peers.
For some, this meant moving back into crowded homes and struggling to find quiet places to study. For most, it meant that their parents would almost inevitably contract COVID-19 due to exposure via low-income essential jobs as janitors, construction workers and food distribution workers and then spread the illness to their families. On top of familial health concerns, many of my students were stepping up to make sure that their younger siblings didn't fall behind in school because their parents didn't have the technical literacy to provide support. So, it's no surprise that a national 2020 Public Viewpoint survey found that half of all Latino students canceled or changed their higher education plans, compared to 26% of their white counterparts.
If I had been born a few years later, as my interns, I wouldn't have been able to protect my family from coronavirus. It was hard to watch COVID-19 spread so predictably, based on the parents' occupations, and it reminded me of the impotence I felt as a teen, watching my stepdad be deported and losing our house during the 2008 financial crisis.
If I had been born 20 years later, I would have been one of the kids who didn't have the means or guidance to participate in virtual learning. Would I still have "made it" if I faced the exponential obstacles of COVID-era students? Probably not; it was already a by-the-skin-of-my-teeth journey as the first person in my family to attend school. How many kids won't "make it" because of the COVID-induced hurdles they are facing today?
LA Faltered
Despite being home to the fifth-largest tech market in North America, Los Angeles could not move fast enough to address the digital divide when the pandemic hit. It disproportionately affected (and continues to affect) our Latino and Black students, who are almost three out of four K-12 students in Los Angeles County. An LAUSD study found that only 50% of Hispanic and Black middle school students participated in at least seven weeks of online learning during school facilities closures — at least 30 percentage points behind their white and Asian counterparts.
The fact that distance learning was unattainable for students in 2020, in the third-richest city in the world, is inexcusable. The irony is that there is probably a significant overlap between L.A. essential workers, who risked or gave their lives to keep our basic needs met, and those whose children fell through the cracks during the remote learning overhaul.
My Pivot to Data
One reason for this unacceptable situation is that the resource allocators who had the power to address the distance-learning gap were not from our most-affected communities. That's why we also need to address another part of the digital inclusion equation: tech training for a more representative tech workforce.
After witnessing the amplified disparity in my community and recognizing the life-or-death importance of financial security, I was motivated to pivot into data and technology. In August 2021, I graduated with honors from the Data Science for All Fellowship by Correlation One. The company's mission is to provide free data analytics training to 10,000 people in the next three years and provide new pathways to economic opportunity through access to in-demand technical careers.
As part of this life-changing opportunity, we completed capstone projects using our newly gained coding and analytics skills. Over 100 teams delivered creative and impactful projects, but only the four top teams presented at graduation. To put the caliber of talent into perspective, only 1,000 of over 26,000 applicants were accepted into the program. Of those 1,000 fellows, only the work of about 24 students was presented in Grand Finale which was judged by top technology leaders.
What's Possible: The Internet Expansion Program
I was awestruck by a group of all Latino and Black students who applied sophisticated data science techniques to produce a cost-effective and actionable solution to L.A.'s internet gap. Team 104's project L.A. County: Internet Expansion Program identified which L.A. communities are struggling the most with internet connectivity and proposed that the local government leverage existing digitally-enabled infrastructure at bus stops (since commonly used indoor spaces like libraries and cafes were off-limits during quarantine) to provide internet access points to the people who would benefit most.
Team 104's solution targeted the East Central, Silver Lake, Echo Park and West Lakes regions because those neighborhoods have the highest rates of internet disparity by income bracket. They proposed that Wi-Fi be installed at 10 strategically selected bus stops (shown below) to increase internet accessibility by 26% in low-income, non-high school graduate households in L.A. County.
Team 104's elegantly simple solution ended up taking home second place in the DS4A Grand Finale and a $2,000 award that they donated to EveryoneOn, a nonprofit that works to democratize internet access.
Marlene Plasencia, of Team 104, poignantly reflects:
"If you look at the headlines regarding Wi-Fi and education, people are looking to the schools to solve the problem of lack of internet access for children. I think we've proven that when we have access to knowledge and tools like data science, we can take these issues into our own hands and present solutions to important social issues affecting our communities."
Mind you, they upskilled and developed this proposal in only 13 weeks. This is just an example of the innovation we're missing out on with anemic levels of diversity in the tech sector. In fact, CBRE's Scoring Tech Talent Report found that the L.A. tech workforce is currently the second-least diverse in the nation, although the city is one of the most diverse places in the country. To learn more about Team 104 and their project, click here.
Diverse Tech Training is a Competitive Advantage, Not Just a Social Responsibility
DEI arguments aside, a homogenous workforce produces less innovation. In a market that is driven by novelty and product-market fit, our tech industry's demographic makeup suggests that teams will struggle to pioneer new technology and, more importantly, even understand the needs of the increasingly diverse mainstream consumer. The gap between those building the digital landscape and engaging with it represents an opportunity loss for L.A. tech companies to understand their end-users more intimately and create better products and experiences.
Many industry-leading companies, who recognize the competitive advantage that a diverse tech workforce represents, partner with Correlation One to create fellowships so that Black, Latinx, LGBTQ+, female, and veteran talent can participate in world-class data and analytics training. These companies benefit by getting first dibs at recruiting directly from the rigorous and business-case-focused program.
Take steps today to ensure the long-term prosperity of L.A.'s tech community by connecting to organizations like Correlation One to learn how you can maximize the human capital potential of our local talent and workforce pipeline.
If you're interested in joining the Data Science for All mission to recruit "Data Science for All" fellows or to become a mentor, you can get in touch with the Correlation One team here.
This column was published in conjunction with L.A. Tech 4 Good.
This story has been updated.
From Your Site Articles
- reWerk's Plan to Bridge the Digital Divide with Unused Tech - dot.LA ›
- 2022 Will Be the Year Tech Equity Moves Beyond Gesture - dot.LA ›
- Bessemer’s Elliott Robinson on Diversity in Venture Capital - dot.LA ›
- Bessemer’s Elliott Robinson on Diversity in Venture Capital - dot.LA ›
- Nex Cubed Announces the Inaugural Cohort for Its HBCU Fund - dot.LA ›
Related Articles Around the Web
Read moreShow less
Jessica Medrano
Jessica Medrano’s background is in immigration law and think tank research. In her most recent position as a Senior Program Manager at the Latino Donor Collaborative, she contributed to a new U.S. Latino narrative by conducting demographic and consumer research that helped F500 companies increase their bottom line & empowered non-profits with compelling talking points. She is currently an Anaplan for All Fellow at Correlation One and a volunteer with LA Tech 4 Good.
Here's How To Get a Digital License Plate In California
03:49 PM | October 14, 2022
Photo by Clayton Cardinalli on Unsplash
Thanks to a new bill passed on October 5, California drivers now have the choice to chuck their traditional metal license plates and replace them with digital ones.
The plates are referred to as “Rplate” and were developed by Sacramento-based Reviver. A news release on Reviver’s website that accompanied the bill’s passage states that there are “two device options enabling vehicle owners to connect their vehicle with a suite of services including in-app registration renewal, visual personalization, vehicle location services and security features such as easily reporting a vehicle as stolen.”
Reviver Auto Current and Future CapabilitiesFrom Youtube
There are wired (connected to and powered by a vehicle’s electrical system) and battery-powered options, and drivers can choose to pay for their plates monthly or annually. Four-year agreements for battery-powered plates begin at $19.95 a month or $215.40 yearly. Commercial vehicles will pay $275.40 each year for wired plates. A two-year agreement for wired plates costs $24.95 per month. Drivers can choose to install their plates, but on its website, Reviver offers professional installation for $150.
A pilot digital plate program was launched in 2018, and according to the Los Angeles Times, there were 175,000 participants. The new bill ensures all 27 million California drivers can elect to get a digital plate of their own.
California is the third state after Arizona and Michigan to offer digital plates to all drivers, while Texas currently only provides the digital option for commercial vehicles. In July 2022, Deseret News reported that Colorado might also offer the option. They have several advantages over the classic metal plates as well—as the L.A. Times notes, digital plates will streamline registration renewals and reduce time spent at the DMV. They also have light and dark modes, according to Reviver’s website. Thanks to an accompanying app, they act as additional vehicle security, alerting drivers to unexpected vehicle movements and providing a method to report stolen vehicles.
As part of the new digital plate program, Reviver touts its products’ connectivity, stating that in addition to Bluetooth capabilities, digital plates have “national 5G network connectivity and stability.” But don’t worry—the same plates purportedly protect owner privacy with cloud support and encrypted software updates.
5 Reasons to avoid the digital license plate | Ride TechFrom Youtube
After the Rplate pilot program was announced four years ago, some raised questions about just how good an idea digital plates might be. Reviver and others who support switching to digital emphasize personalization, efficient DMV operations and connectivity. However, a 2018 post published by Sophos’s Naked Security blog pointed out that “the plates could be as susceptible to hacking as other wireless and IoT technologies,” noting that everyday “objects – things like kettles, TVs, and baby monitors – are getting connected to the internet with elementary security flaws still in place.”
To that end, a May 2018 syndicated New York Times news service article about digital plates quoted the Electronic Frontier Foundation (EFF), which warned that such a device could be a “‘honeypot of data,’ recording the drivers’ trips to the grocery store, or to a protest, or to an abortion clinic.”
For now, Rplates are another option in addition to old-fashioned metal, and many are likely to opt out due to cost alone. If you decide to go the digital route, however, it helps if you know what you could be getting yourself into.
From Your Site Articles
- 8 Alternatives to Uber and Lyft in California - dot.LA ›
- Automotus Will Monitor Santa Monica's New Drop-Off Zone - dot.LA ›
- Metropolis CEO Alex Israel on Parking's Future - dot.LA ›
Related Articles Around the Web
Read moreShow less
Steve Huff
Steve Huff is an Editor and Reporter at dot.LA. Steve was previously managing editor for The Metaverse Post and before that deputy digital editor for Maxim magazine. He has written for Inside Hook, Observer and New York Mag. Steve is the author of two official tie-ins books for AMC’s hit “Breaking Bad” prequel, “Better Call Saul.” He’s also a classically-trained tenor and has performed with opera companies and orchestras all over the Eastern U.S. He lives in the greater Boston metro area with his wife, educator Dr. Dana Huff.
steve@dot.la
RELATEDTRENDING
LA TECH JOBS