Image by Decerry Donato
An Art Show in LA Brings Open Studios to Livestream Shopping
Last week, Los Angeles-based livestream shopping platform NTWRK collaborated with Known Gallery to host a two-day digital art fair. Similar to other livestream shopping, NTWRK only sells exclusive and designer items, some of which can be worth several thousand dollars. Unlike other livestream shopping platforms, NTWRK also stores the livestream video on the app for others to view later.
The lineup was curated by street art veteran Casey Zoltan and directed by mixed media artist Phil Frost and featured an array of L.A.-based artists including OG Slick, husband and wife duo DabsMyla and Joshua Vides. Other artists that were part of the lineup included Andrew Schoultz, Hueman, Askew, Nychos, 13thWitness and Shepard Fairey, creator of the OBEY brand, among others.
Photo by Decerry Donato
In the span of two days, each artist went live on the NTWRK app and showcased their collection and talked about their background. During this time, viewers and fans who were interested in purchasing any of the art pieces would go through a live-bidding process with other buyers.
The auction for each item would last several minutes and some artists also offered a "buy it now" feature for some of their smaller art pieces. The virtual show gave insight into the future of selling art with most of the artists going live in their own art studio. Others like OG Slick, however, got creative and drove around in their car to show viewers the murals they painted.
For the show, Fairey painted four OBEY art pieces that included the infamous icon face created specifically for the event—each of which sold for $5,000. Vides, a much younger artist, had a few hand painted skate decks for sale starting at $1,500 and the items that didn’t sell are still available for purchase on the app.
Similar to WhatNot’s format, viewers that tuned in to any of the artists’ livestreams also had the opportunity to interact and chat with some of their favorite artists in real time. Fans primarily focused their feedback on how excited they were for these collector’s items exclusive to NTWRK and the Known Gallery. Other viewers that tuned in were also chatting and responding to people who were new to the platform and gave them a rundown of how the auction went.
One fan told DabsMyla, “Love you guys so much. Met you at your Technicolor show and it was amazing.”
Since its launch in 2018, NTWRK has also created exclusive content with artists like Takashi Murakami and has collaborated with featured hosts like Billie Eilish, DJ Khaled, Odell Beckham Jr., Blake Griffin, Jonah Hill, Doja Cat and other prominent figures.
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Photo: Apex Space
Enter Apex Space, a Culver City-based startup that is building a factory to make satellite buses at what it claims can be a fraction of the time it takes these contractors to finish one.
CEO Ian Cinnamon, an alumnus of the Massachusetts Institute of Technology and Stanford, believes his new venture can outsmart legacy players in the satellite manufacturing business. He is working to scale Apex alongside CTO Max Benassi, a former senior engineer at SpaceX.
On Monday the company raised a $7.5 million seed round led by Andreessen Horowitz to fund development of its first product, the Aries satellite bus—a spacecraft that’s capable of carrying payloads of up to 200 pounds into orbit. The seed round also included investment from XYZ, Lux Capital and Village Global.
The startup enters a crowded field. Established federal contractors like Lockheed Martin, Boeing and Northrop Grumman are actively deploying satellite buses for the U.S. government (including the Space Force and the Department of Defense’s Space Development Agency). Additionally, Boeing opened a new factory to build small satellites in El Segundo this March to house its subsidiary Millennium Space Systems, another competitor to Apex.
On the startup side, there’s existing bus makers trying to outpace the big players, including Denver-based York Space Systems and Terran Orbital, which has an outpost in Irvine.
A rendering of Apex's upcoming Aries satellite bus. Photo: Apex Space
But Apex’s bus is built different. Designed to be sort of plug-and-play, meaning it can carry a variety of different payload types and could work for different customers, the Aries satellite bus is designed to support a range of missions and will be mass-produced. Cinnamon said Apex aims to build its first bus to test launch by 2023, and then five more by the following year.
Apex also plans to prioritize selling its Aries product to commercial customers first. Apex wouldn’t share its customers’ names, but said it is experiencing “significant interest” from commercial satellite operators. Cinnamon said he expects the first deals to be with companies working in satellite imaging and Earth observation, or communications. In the meantime he added Apex is “very eager to support the U.S. government, whether it be NASA, the Space Force or other missions.”
Apex’s plans couldn’t have come at a better time considering NASA is increasingly interested in having startups and private industry foot most of the bill to get its missions to orbit. The government agency is looking to pay companies that can deliver smallsat data products, and is offering a combined $476 million in contracts over the next five years to companies that meet its demands. “Those types of contracts we would love to work on,” Cinnamon said.
Given the myriad contractors already building satellite buses, however, Apex will have to make good on its competitive advantage—manufacturing speed—to succeed. Though Cinnamon wouldn’t provide specifics on timing and costs, he said that lead time on satellite buses usually is “measured in years, and we’ll measure in months.”
Alexander Harstrick, managing partner at J2 ventures, which invested in Apex’s seed round, said he believes in Apex’s proposal.
“The easiest entrant for disruption in manufacturing is to be very precise about a very specific problem,” said Harstrick. In Apex’s case, that’s how to make satellite buses faster and more sustainably than its competitors.
The issue of sustainability is a particularly important one to consider if Apex plans to mass produce satellite buses. Lately, the trend in aerospace is to avoid sending up hefty satellites with long lifespans and instead focus on constellations of smaller satellites, sometimes in the thousands (see Elon Musk's ambitions for Starlink).
But the more satellites launch into orbit, the more potential there is for its debris to cause harm. NASA is leading the initiative to reduce space waste; it and the FCC are advising private firms to build their satellites so they can de-orbit within five years. John “Danny” Olivas, a retired NASA mission specialist and co-director of USC’s Visual Intelligence and Multimedia Analytics Laboratory, called space junk “a real and present danger,” but added, “I think generally the space community is actually pretty responsible” in handling its debris.
Cinnamon said Apex is aware of this issue and has every intention to mitigate its impact on space junk. He added that, “we view the sustainability of space and mitigation of orbital debris not only core to our mission, but core to humanity’s long term survival.”
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