Megan Thee Stallion Launches ‘First-Ever’ Virtual Reality Concert Tour

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Promotional poster for Megan Thee Stallion’s VR Concert.
Courtesy of AmazeVR

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A Megan Thee Stallion concert is coming to Los Angeles, but the Grammy-winning rapper won’t be at the show — at least not physically.

On Monday, Megan announced the launch of a virtual reality concert “tour” that will allow fans in 10 U.S. cities to gather in movie theaters, strap on VR headsets and watch the rapper perform a pre-recorded set. The tour—dubbed “Enter Thee Hottieverse”—is produced by AmazeVR, a West Hollywood virtual reality startup that recently raised $15 million to bring VR concerts to music fans.


Virtual reality concerts have grown in popularity during the pandemic and are emerging as a metaverse-related business opportunity. But whereas other VR shows let fans watch from home, Megan and AmazeVR are betting that fans will want to gather at the same place to share a virtual experience. The startup claims the shows mark the “first-ever” VR concert tour.

“Virtual reality has always been an interest of mine and I’m glad that we’ll be able to make history with this experience,” Megan, whose real name is Megan Jovon Ruth Pete, said in a statement. “My hotties will get to watch me perform in a completely different and unique way and I appreciate the AmazeVR team for helping me to bring this VR vision to life.”

Bringing fans together under one roof is not the only thing that makes AmazeVR’s shows different from others, according to the company. AmazeVR will not turn Megan into a cartoon-like avatar, nor simply play a concert film through its headsets. Instead, the firm films 3D, live-action videos of artists like Megan and inserts them in computer-generated worlds post-production. The Megan concert will feature a multi-song set that moves through a series of environments, the company said.

AmazeVR has raised nearly $31 million since launching in 2015, with its most recent fund round co-led by Partners Investment and Murex Partners. The startup was founded by former executives of South Korean messaging app Kakao and also has an office in Seoul.

Cognizant of the ongoing pandemic, AmazeVR said both its VR headsets and the movie theaters will be sanitized before and after each of Megan’s shows. In Los Angeles, the tour runs April 5-10 at the AMC The Grove 14 movie theater, with subsequent dates in San Francisco, Chicago, Dallas, Houston, Atlanta, Miami, Charlotte, Washington D.C. and New York.

Megan Thee Stallion - Enter Thee Hottieverse Announcment IDwww.youtube.com

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Genies Wants To Help Creators Build ‘Avatar Ecosystems’

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Genies Wants To Help Creators Build ‘Avatar Ecosystems’

When avatar startup Genies raised $150 million in April, the company released an unusual message to the public: “Farewell.”

The Marina del Rey-based unicorn, which makes cartoon-like avatars for celebrities and aims to “build an avatar for every single person on Earth,” didn’t go under. Rather, Genies announced it would stay quiet for a while to focus on building avatar-creation products.

Genies representatives told dot.LA that the firm is now seeking more creators to try its creation tools for 3D avatars, digital fashion items and virtual experiences. On Thursday, the startup launched a three-week program called DIY Collective, which will mentor and financially support up-and-coming creatives.

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Here's What To Expect At LA Tech Week

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Here's What To Expect At LA Tech Week

LA Tech Week—a weeklong showcase of the region’s growing startup ecosystem—is coming this August.

The seven-day series of events, from Aug. 15 through Aug. 21, is a chance for the Los Angeles startup community to network, share insights and pitch themselves to investors. It comes a year after hundreds of people gathered for a similar event that allowed the L.A. tech community—often in the shadow of Silicon Valley—to flex its muscles.

From fireside chats with prominent founders to a panel on aerospace, here are some highlights from the roughly 30 events happening during LA Tech Week, including one hosted by dot.LA.

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Aavrani Co-founder Rooshy Roy On Creating Your Own Success ‘Timeline’

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

AAVRANI Co-Founder Rooshy Roy
Photo courtesy of AAVRANI

Growing up in the suburbs of Detroit, Rooshy Roy said, as the only Indian girl in school, she spent a lot of time feeling like an outsider and like she wasn’t meeting others’ expectations of “how an Indian girl should behave.”

Flash forward 20 years, and the differences Roy was once ashamed of are now the inspiration for her skincare company.

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