In Spite of the Controversy, Yeezy Stands On Top Of GOAT’s Most Wanted List

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

In Spite of the Controversy, Yeezy Stands On Top Of GOAT’s Most Wanted List

On Thursday, the Los Angeles-based online streetwear marketplace GOAT released its 2022 annual alias sellers report that shows Yeezy still holds a top spot despite the controversy surrounding Kanye West.

Which makes sense considering a few weeks ago, dot.LA reported that after adidas ended its business with West, customers swarmed livestream shopping platforms like WhatNot to get their hands on a pair of Yeezy’s.


Furthermore, the latest report indicates that the top selling sneakers in 2022 include (in order): Dunk Low 'Black White' (Panda), Yeezy Slides 'Onyx', Yeezy Foam Runner 'Onyx', Air Jordan 1 Retro High OG 'Patent Bred', Yeezy Slides 'Pure' 2021 Re-Release and Air Jordan 11 Retro 'Cool Grey' 2021.

GOAT also put together a “most wanted sneakers” list and Yeezy slides (two different colorways) hold two of the top ten slots.

In 2021, Yeezy foam runners and slides only made up 26% of Yeezy’s total revenue. This year, foam runners and slides led sales for the foam category which accounted for 50% of the brand’s total revenue. Of the top 30 SKUs in the foam category, 24 of them are all Yeezy’s.

Despite many reddit users who say they want nothing to do with Yeezy’s, GOAT’s sellers report confirms that there are customers and fans out there who will continue to support the brand.

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Mullen Automotive Pays Nearly $20 Million to Settle Lawsuit with Qiantu

David Shultz

David Shultz reports on clean technology and electric vehicles, among other industries, for dot.LA. His writing has appeared in The Atlantic, Outside, Nautilus and many other publications.

Mullen Automotive Pays Nearly $20 Million to Settle Lawsuit with Qiantu
Image Courtesy of Mullen Automotive

Like a zombie from the grave, Mullen Automotive’s electric sports car grift lives once more. Earlier this week, the Southern Californian company announced that it had resolved its contract disputes with Chinese manufacturer Qiantu and would begin to “re-design” and “re-engineer” the DragonFLY K50 platform for sale in the United States.

On the surface (or if you just read the press release) this would seem to be excellent news for the bedraggled Californian EV startup. But the saga of the Mullen/Qiantu partnership is long, and in the context of their shared history, the deal’s terms look considerably less favorable for Mullen.

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“Millions of Dollars Completely Wasted”: Without Neuromarketing, Tech Firms’ Ads Get Lost in the Noise

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College and previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

“Millions of Dollars Completely Wasted”: Without Neuromarketing, Tech Firms’ Ads Get Lost in the Noise

At Super Bowl LVII, advertisers paid at least $7 million for 30–second ad spots, and even more if they didn’t have a favorable relationship with Fox. But the pricey commercials didn’t persuade everyone.

A recent report from advertising agency Kern and neuroscience marketing research outfit SalesBrain is attempting to answer that question using facial recognition and eye-tracking software.

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