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It Laid Off 11K Workers This Week, But Zuckerberg's Meta Is Still Recruiting in LA
Amrita Khalid
Amrita Khalid is a tech journalist based in Los Angeles, and has written for Quartz, The Daily Dot, Engadget, Inc. Magazine and number of other publications. She got her start in Washington, D.C., covering Congress for CQ-Roll Call. You can send tips or pitches to amrita@dot.la or reach out to her on Twitter at @askhalid.
Despite the company’s decision this week to lay off 11,000 workers worldwide, Meta still appears to be actively recruiting in Los Angeles.
Most of the roles appear to call for skills in augmented and virtual reality, either working directly for Meta Reality Labs — the division focused on VR hardware and the online community Horizon Worlds — or another aspect of CEO Mark Zuckerberg’s planned metaverse. The platform's recruitment isn't limited to L.A.; the company's careers site also lists jobs in AR/VR and other divisions located all over the world.
The open roles paint a picture of Meta’s intended virtual reality future. One listing is for an L.A.-based art manager who will work on Meta’s "Avatars" project, which allows users to create a digital likeness that will represent them throughout Meta’s platforms — including the VR platform Horizon Worlds.
Another listing calls for a technical artist that will design the “lighting workflows and key setups” of Meta’s Avatars. The platform also appears to be hiring for a number of different L.A.-based engineering roles, both at Meta Reality Labs and throughout other Meta platforms.
Though these listings remain active, Meta’s AR and VR businesses — which the company has spent over $36 billion on expanding — were not spared from the company-wide cuts. A number of Reality Labs and other VR employees were laid off this week, though Meta has not disclosed how many. It’s unclear whether Meta is now seeking to replace those exact same roles or whether the AR/VR listings are for different ones.
It’s no surprise, however, that Meta is still continuing to hire new people amid layoffs. During the platform’s third-quarter earnings call back in October, Meta’s Chief Strategy Officer David Wehner noted that the company plans to shrink some teams and invest in higher-priority items on its agenda. While hiring at Meta will be “dramatically” slower than usual, Wehner noted that Meta plans to keep its workforce at its current levels or slightly smaller.
“We are holding some teams flat in terms of headcount, shrinking others and investing headcount growth only in our highest priorities. As a result, we expect headcount at the end of 2023 will be approximately in-line with third quarter 2022 levels,” Wehner said during the earnings call.
But prospective job candidates should probably wait for the dust to settle before applying. This week, Meta reached out to a number of recently-hired individuals to revoke their job offers,
“The recruiter from @Meta just informed me that they will withdraw my offer this morning. Does this only happen to me or also other folks,”one individual wrote on Blind, an anonymous workforce community application. The same individual also claimed to have received a written offer and completed Meta’s background check.From Your Site Articles
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Amrita Khalid
Amrita Khalid is a tech journalist based in Los Angeles, and has written for Quartz, The Daily Dot, Engadget, Inc. Magazine and number of other publications. She got her start in Washington, D.C., covering Congress for CQ-Roll Call. You can send tips or pitches to amrita@dot.la or reach out to her on Twitter at @askhalid.
https://twitter.com/askhalid
This Startup Aims to Use AI and Blockchain Technology to Empower Artists
06:37 AM | July 02, 2021
Mattia Cuttini's "Produkt Hi-res-50-10" is a culmination of the Italian visual artist's 12 years of creative experimentation with rubber stamps and Xerox machines, which he sold earlier this year for over $5,000 on digital art marketplace SuperRare.
But Cuttini cannot take sole credit for the piece. Some is due to the artificial intelligence software that he fed with dozens of abstract images he's crafted over the years and which synthesized them into the new creation.
Mattia Cuttini's "Produkt Hi-res-50-10"
Playform, the company behind the software, wants to provide more visual artists with technology that serves as a creative partner and can generate novel digital artworks based on the artist's previous works. Backed by Khosla Ventures, the company's technology stems from founder Ahmed Elgammal's research.
Now the startup is shifting its center of gravity to Los Angeles.
"What we want to do is create a world in which artists can make a living doing what they love," said Jennifer Chang, the Southern California native who the company announced Friday will take over as CEO.
Formerly head of marketing for the remote company, Chang inherits the mantle from outgoing CEO Ahmed Elgammal, a computer science professor at Rutgers who will remain the company's chief technology officer.
A work by Chris Trueman created with Playform
The rising popularity of NFTs has provided digital artists with new financial opportunities, enabling their works to more easily be certified as authentic, thanks to the blockchain.
Cuttini is one of about 15,000 artists who've used Playform, Chang said. He's also one of about 35 who've worked with the company as part of its residency program, through which Playform provides artists access to its software, co-markets the output, and takes a percentage of the sale.
"Between all these new, emerging technologies like AI, which is creating new ways of producing artworks, and blockchain, which is creating new ways of selling artworks, this is the time of the artist; they're in a position that just wasn't accessible before, other than to a very select few," Chang said.
Playform is one of several generative AI tools available to artists. Some, like Runway ML, are available for free with limited features. Many require some degree of technical know-how.
To use Playform, artists need not know how to code. They feed a set of images to the software, which uses a type of AI invented in 2014 called a "generative adversarial network" to create novel pieces. The model can work with as few as 30 inputted images, a relatively low input volume for GANs. Processing time varies depending on the variety of the inputted images, but can take as little as 30 minutes, Chang said. The software includes several features for artists to guide the output.
The company charges $5 per hour of usage, or a monthly subscription fee.
Copyright ownership can get murky when human artists work alongside machines to generate new creations, but Playform gives artists full control of the IP.
"We're committed to empowering artists and helping them succeed," said Chang, who earned her MBA from USC and considers creativity the consistent theme in her career path.
The new CEO has worked in Disney's ABC division and at numerous startups focused on helping creative people develop monetization opportunities. For her, Playform is a new opportunity to bolster creative people through technology.
Artificial intelligence poses an ever present threat of replacing humans in any realm where it is deployed. But Chang sees Playform, along with technologies like the blockchain, as tools poised to help rather than harm artists.
"This new ecosystem provides the infrastructure necessary to really enable digital artists to thrive," she said.
Chang inherits a company with 10 full-time employees distributed across North America and Asia, but anticipates growing her team through her L.A. network and capitalizing on the region's artistic community.
"This is a very creative city and it's full of really creative talent," she said, "and I'm really excited to be building a business here."
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Sam Blake
Sam primarily covers entertainment and media for dot.LA. Previously he was Marjorie Deane Fellow at The Economist, where he wrote for the business and finance sections of the print edition. He has also worked at the XPRIZE Foundation, U.S. Government Accountability Office, KCRW, and MLB Advanced Media (now Disney Streaming Services). He holds an MBA from UCLA Anderson, an MPP from UCLA Luskin and a BA in History from University of Michigan. Email him at samblake@dot.LA and find him on Twitter @hisamblake
https://twitter.com/hisamblake
samblake@dot.la
Locket, Disney, Instagram and the Battle for Your Attention
07:00 AM | August 08, 2025
🔦 Spotlight
Happy Friday, Los Angeles!
This week, LA’s biggest tech and media players made one thing clear: they want to own the relationship. Whether it’s a celebrity sending selfies straight to your home screen or a content giant rewriting the rules of sports broadcasting, the power shift toward more curated, direct experiences is unmistakable, and it’s being engineered right here.
Image Source : Locket
📸 Locket Doubles Down on Star Power
Venice-based Locket, the viral photo sharing app that made homescreen widgets cool, is now leaning into what LA does best: celebrity. Its new feature, Celebrity Lockets, allows artists to send exclusive photos directly to fans’ home screens. Early adopters include Suki Waterhouse and JVKE, with creators curating limited fan access to maintain intimacy and exclusivity. As Locket evolves from a casual social tool into a direct fan engagement platform, it’s becoming an increasingly relevant player in LA’s creator tech ecosystem.
🏈 Disney’s ESPN Plays Offense
Disney made a trio of bold moves this week that solidify ESPN’s future and its dominance in sports media. It’s buying out the NFL’s stake in ESPN, securing exclusive NFL Draft and behind the scenes content through 2033, and finally giving its standalone ESPN streaming service a launch date: August 21, 2025. That’s a power play straight out of Burbank. At the same time, Disney announced it will no longer report individual subscriber numbers for Disney Plus and Hulu, signaling a shift in how it wants investors and maybe consumers to measure success.
🗞️ The New York Post Bets on LA
In a sign of LA’s growing national influence not just in entertainment, but in news, the New York Post is launching a West Coast vertical called The California Post. With an editorial mission to cover the state’s cultural and political pulse, this move reflects a broader trend of major media brands planting roots in LA to chase both readers and relevance. For local media startups, content creators, and civic tech players, it’s yet another sign that the competition and the opportunity is growing.
Image Source: Meta
📱 Instagram Wants Your Inner Circle
Instagram rolled out a new set of features this week that prioritize connection with close friends. Users can now share what they’re doing, watching, or feeling with a smaller group, clearly borrowing from the intimacy playbooks of apps like BeReal, Snapchat, and yes, Locket. As social platforms shift from mass broadcast to curated circles, LA-based creators and consumer startups should take note: the next frontier might not be going viral, it might be going personal.
From star-powered lockets to streaming shakeups and platform reinventions, this week’s stories highlight how LA’s tech and media companies are rewriting the rules on connection and control.
Now onto this week’s venture deals 👇
🤝 Venture Deals
LA Venture Funds
- Starburst co-invested in Madrid-based SpaceTech startup Orbital Paradigm’s €470,000 raise, part of an ongoing €2M funding round led by Akka. The company is developing reusable orbital re-entry capsules aimed at reducing costs and increasing sustainability for space missions. Starburst’s participation underscores its focus on backing innovative aerospace technologies with commercial and defense applications. - learn more
- Rebel Fund participated in Orbital Operations’ $8.8M seed round, which came shortly after the company graduated from Y Combinator. The funding will support development of the company’s high-thrust orbital transfer vehicle, designed to maneuver satellites and other payloads in space more efficiently. - learn more
- Fourth Revolution Capital participated in SuperGaming’s $15M Series B round, which valued the company at $100M, five times its previous valuation. The funds will help expand titles like Indus Battle Royale internationally and scale SuperGaming’s tools for developers in emerging markets. - learn more
- Cedars-Sinai Health Ventures participated in Elion’s $9.3M seed round, joining NEA and others in backing the AI-powered healthcare research and intelligence platform. Elion helps over 60% of U.S. health systems evaluate emerging technologies through its structured vendor marketplace. The funds will support platform development, new product launches, market expansion, and team growth. - learn more
- M13 led the $10M seed round for Kontext, an AI-powered contextual advertising startup emerging from stealth mode. Kontext’s platform enables real-time ads inside chatbot responses using large language models, and the funding will help expand its engineering team and develop image-based ad formats. - learn more
- STORY3 Capital Partners made a significant minority investment in U.K.-based activewear brand Adanola, valuing the company at approximately $530 million. This strategic partnership brings STORY3’s deep experience in consumer brand scaling to support Adanola’s global expansion, particularly across the U.K. and U.S. markets. - learn more
- Walkabout Ventures participated in OLarry’s $10M Series A round, which was led by TTV Capital and included Marin Sonoma Impact Ventures. The funding brings OLarry’s total capital raised to $14.5M and will be used to scale its AI-powered tax advisory platform for high-net-worth individuals and to acquire regional CPA firms as part of its growth strategy. - learn more
- Glendon Capital Management participated in Grasshopper’s $46.6M funding round, which was led by Patriot Financial Partners, to support the bank’s merger with Auto Club Trust in April 2025. Their investment reflects confidence in Grasshopper’s ability to scale its digital banking platform and expand its suite of business and consumer financial products. Growth metrics as of June 30, 2025 showed a 53% increase in assets, an 81% surge in deposits, and a 49% rise in loans, all backed by this strategic capital infusion. - learn more
- Mucker Capital participated in beatBread’s $124M capital raise, alongside Citi’s SPRINT team, Deciens Capital, and Advantage Capital. Their involvement supports beatBread’s strategy to expand sales, marketing, and technology operations, while enabling greater funding flexibility for independent artists, songwriters, and labels through its AI-powered platform. - learn more
- B Capital co-led Positive Development’s $51.5M Series C funding round alongside aMoon and Flare Capital Partners, helping to fuel expansion of its developmental therapy model for autistic children. Their involvement underscores confidence in the company’s family-centered, play-based approach—which lowers costs by about 50% compared to traditional ABA therapy—and supports growth through new Medicaid partnerships and technology enhancements. - learn more
- Clocktower Ventures participated in Creditop’s latest $3.7M funding round, which was led by Collide Capital and also included Alaya Capital, Amador Holdings, Newtopia, and Driven VC. Their involvement supports Creditop’s mission to enable credit access at the point of sale, without a credit card, and will help fintech deepen its footprint in Colombia while exploring expansion across Central America and Peru. - learn more
- Thiel Capital participated in Pilgrim’s $4.3 million seed funding round, backing the biotech startup founded by 21-year-old Jake Adler after he demonstrated its hemostatic dressing, Kingsfoil, on himself. Their support underscores confidence in Pilgrim’s aggressive R&D and dual-use medical platform targeting both military and civilian emergency care. - learn more
LA Exits
- ElectroMagnetic Systems, Inc., a California-based specialist in AI and machine learning-powered target recognition software for space-based radar, has been acquired by Voyager. The deal strengthens Voyager’s AI-native surveillance and intelligence capabilities, enabling real-time monitoring across ground, air, and space domains to meet evolving defense and commercial demands. - learn more
- Daring Foods is being acquired by Australia’s leading plant-based meat company, v2food, in a move that strengthens v2food’s push into the U.S. market. Daring will continue operating under its own brand and will serve as a platform to introduce v2food’s own products across the States. The deal, paired with a strategic partnership with Japanese food giant Ajinomoto, aims to accelerate innovation in clean-label protein and expand global reach. - learn more
- Irwin Naturals is being acquired by FitLife Brands in an all-cash transaction valued at $42.5M, which includes approximately $16M in net working capital. The deal, expected to close around August 8, 2025, will nearly double FitLife’s scale, with projected combined annual revenue of over $120M and adjusted EBITDA between $20–25M. It will be funded with cash on hand, a new term loan, and a revolving credit facility, and is expected to generate synergies through complementary product lines, broader mass-market distribution, and improved operational efficiencies. - learn more
- Solsniper, a Solana-focused trading and analytics platform known for high-speed memecoin execution, has been acquired by Phantom as part of its strategy to expand beyond wallets into full-service on-chain finance. The Solsniper team will join Phantom to enhance its advanced trading features, while the platform will continue operating independently. The move underscores Phantom’s ambition to offer seamless, integrated trading tools within the Solana ecosystem. - learn more
- Cinelease is being acquired by Zello, a private investment platform dedicated to scaling businesses across the entertainment industry, in a strategic move to bolster production infrastructure and amplify its presence across North America. Under Zello’s ownership, Cinelease will continue operating as a standalone company led by its veteran team, enhancing its lighting, grip, and studio offerings for film, TV, and commercial productions. This acquisition sets the stage for disciplined growth and stronger relationships within the film and television production ecosystem. - learn more
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