PopID Teams With Visa To Bring Facial Payments to the Middle East
Photo courtesy of PopID.

PopID Teams With Visa To Bring Facial Payments to the Middle East

PopID, a Pasadena-based startup that uses facial recognition software to enable payments, is venturing into the Middle East.

On Tuesday, PopID announced a partnership with financial services giant Visa that will promote its facial payment solution PopPay in the Middle East. PopID, which scans biometric facial data in real time to verify payments, has also teamed with investment firm Dubai Holdings to deploy its face-pay technology at the firm's assets across the region.


Dubai's Coca-Coca Arena, as well as retailers like Costa Coffee and grocery chain Géant, will be among the first merchants to use PopID’s technology in the Middle East. PopID CEO John Miller said the technology would begin rolling out in the next couple of weeks.

Shoppers can enroll to use PopPay through a store’s app—where their face can be linked to loyalty rewards programs—or through their bank’s mobile app to link their face to a card.

Customer getting ready to checkout using PopPay. Photo courtesy of PopID.

“It's about validation and getting people comfortable with the idea of face-pay as an alternative to the card and the phone,” Miller said of the partnership with Visa.

This news comes a month after PopID inked a deal with events and venue management company ASM Global to install PopPay and PopEntry, its health screening and temperature checks platforms, at ASM venues around the world. The startup also partnered with SoftBank in November to launch its technology at restaurants in Japan. Since then, PopID has registered 5,000 new clients, bringing its total users to 90,000.

“We're moving faster with the vision of a global face-pay platform than probably we had ever contemplated,” Miller told dot.LA. “The international community is embracing it faster than we expected.”

The controversy behind facial recognition software is nothing new, with many observers expressing concerns regarding the privacy and security practices behind their biometric data being stored. Miller acknowledges that there are skeptics as with any new technology, but said the adoption of PopPay overseas is higher because “people aren't as concerned about privacy and data issues as they might be in America.”

GoodRx Is Named Startup of the Year at dot.LA Summit Awards

GoodRx earned dot.LA's top 2020 Startup award on Wednesday, beating out the popular sneaker reseller GOAT, the meditation application Headspace, mobile gamer Scopely and viral-video app TikTok.

"GoodRx started in Los Angeles, and will always be a Los Angeles-based company," said co-CEO Doug Hirsch. "We're so excited about the support we've received over the last decade from both entrepreneurs and investors and just incredible people that make up the ecosystem here in California and specifically in Los Angeles."

Read moreShow less
Rachel Uranga

Rachel Uranga is dot.LA's Managing Editor, News. She is a former Mexico-based market correspondent at Reuters and has worked for several Southern California news outlets, including the Los Angeles Business Journal and the Los Angeles Daily News. She has covered everything from IPOs to immigration. Uranga is a graduate of the Columbia School of Journalism and California State University Northridge. A Los Angeles native, she lives with her husband, son and their felines.

https://twitter.com/racheluranga
rachel@dot.la
Behind Her Empire Podcast: Real Talk On Building Family And Business with Ashley Merrill, Founder of Lunya

Ashley Merrill, founder of Lunya, is a serial-entrepreneur and investor whose personal mission is to elevate and empower women and girls.

In 2012, Merrill started business school and in the same month realized she was pregnant with her first child. The news lit a now-or-never fire and pushed her to overcome her fears and launch the company she had been thinking about for years: Lunya, a luxury sleepwear line that provides confidence to the modern woman.

Read moreShow less
Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

RELATEDTRENDING
LA TECH JOBS
interchangeLA