Meet Snap's 2021 Accelerator Class of Startups
Sam Blake

Meet Snap's 2021 Accelerator Class of Startups

Nine-second news stories, podcasts designed for road trippers and digital companions for those suffering from a chronic illness. These are some of the ideas behind the latest cohort accepted to Snap's Yellow Accelerator.

The nine companies chosen will each receive $150,000 and participate in a 14-week curriculum to help develop their businesses. The program will culminate in late April with a demo day.


Launched in 2018 and now on its fourth class, Snap's accelerator targets companies at the intersection of tech and creativity. It's part of Snap's Yellow program, a strategy to connect the Santa Monica-based company to players working in adjacent industries like entertainment, ecommerce and mobile apps.

He Mobile entertainment app HearHere tells roadtrippers stories about the places through which they pass.

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This new cohort will be 100% remote. Five of the nine companies are run by founders of color, Snap said.

Elly Health: The L.A.-based digital health app is focused on supporting patients with chronic conditions. Users receive mobile content tailored to their physical issues like daily meditations, exercise routines, symptom management tips and psychosocial support. Founded in 2019, the company has backing from Google and Bayer.

Givingli: Conceived after planning their 2017 wedding, Nicole Emrani and Ben Green founded this L.A.-based gift-giving company to facilitate customized, digital greeting cards and e-gifts. Givingli also participated in Snap's most recent Yellow Collabs programs, for which it developed a Snap Mini app that lives in Snapchat.

HearHere: Launched in August 2020, this mobile entertainment app tells roadtrippers stories about the places through which they are traveling. With 3,500 stories at launch, focused on the United States' southern and western regions, the company plans to publish more 10,000 stories from across the U.S. in 2021.

Kargoo: Helping users shop online in foreign markets by connecting them to travelers who fulfill the delivery, either by bringing it directly to the user or via Kargoo. This L.A.-based company founded in 2018 uses a network of verified gig-worker travelers and offers a tech solution for order tracking.

Popcrn: An L.A.-based professional marketplace designed for models, stylists and film specialists. Users can showcase their creative portfolio; publish projects and find collaborators; and follow other creators, brands and industries for inspiration.

StarNews: This company aims to unlock Africa's mobile video market. With offices in Santa Monica and South Africa and distribution and marketing partnerships with pan-African mobile operators like MTN and Orange, StarNews connects celebrities, brands and content makers with the tens of millions of youth across Africa.

Vinohead: A wine newsletter aiming to become a lifestyle brand geared toward Millennial and Gen Z wineheads. It provides reviews and recommendations, and hosts meetups and events to help younger vinophiles discover, experience and purchase wine.

Volv: A media company that provides nine-second articles using a combined human + AI approach with a goal of removing all hints of bias, Volv aims to make reading the news "as easy as swiping on Tinder." The L.A.-based media company founded in 2019 is now expanding beyond news into other categories as well, like cryptocurrency and mental health.

Waffle Journal: A platform for group journaling, designed to help long-distance families and friends stay connected by sharing their thoughts and milestones in writing with each other.

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Ben Bergman

Ben Bergman is the newsroom's senior finance reporter. Previously he was a senior business reporter and host at KPCC, a senior producer at Gimlet Media, a producer at NPR's Morning Edition, and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to business coverage on NPR and Marketplace and has written for The New York Times and Columbia Journalism Review. Ben was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. In his free time, he enjoys skiing, playing poker, and cheering on The Seattle Seahawks.

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