popid

popid

Photo courtesy of PopID.

PopID, a Pasadena-based startup that uses facial recognition software to enable payments, is venturing into the Middle East.

On Tuesday, PopID announced a partnership with financial services giant Visa that will promote its facial payment solution PopPay in the Middle East. PopID, which scans biometric facial data in real time to verify payments, has also teamed with investment firm Dubai Holdings to deploy its face-pay technology at the firm's assets across the region.

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Courtesy of PopID

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There are few activities that necessitate a working phone more than live concerts and events: It’s how you show your tickets, pay for food and merchandise, coordinate with friends and post on social media. Once a battery dies, an attendee is out of luck (and Instagram stories).

Enter PopID, a facial recognition software company that allows consumers to check in and pay with their face at partnered businesses. While it sounds high-tech, the service is as simple as signing up and uploading a selfie to PopID’s website. Once the user saves their payment information, PopID creates a “token” linking a user’s face to that payment method.

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