• Repeat aims to make consumer packaged goods (CPG) customers more loyal by sending personalized reminders.
  • The company raised $1.5 million in seed funding from Harlem Capital, Techstars and Mucker Capital.
  • The two co-founders met at a Venice startup and were planning to get married in April until COVID-19 happened.

The good news for ecommerce companies is that the pandemic has driven U.S. consumers online. Up to half say they buy household supplies with a click, according to McKinsey & Company, but 70% of buyers never return to a brand for another purchase.

Repeat, formerly known as PRZM, aims to change that and make customers more loyal by figuring out their unique consumption habits. The company uses the data to remind shoppers with email nudges, it is time to restock. "Hi Anna. Are you ready for another face wash?" reads one such reminder. When customers go back to the site the items they "need" will be waiting for them in their cart.

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Outer, the direct-to-consumer outdoor furniture brand that uses backyards as showrooms, raised $4.3 million in a seed round led by Mucker Capital. The two-year-old Santa Monica based company has seen business boom during the pandemic as retail stores shut down and online orders surged. Suburbanites looking for a stay-cation plucked up their eco-friendly sectionals as consumers spent more time at home.

"We went from tens of thousands of dollars in monthly revenue to millions of dollars in monthly revenue," said co-founder Jiake Liu. "In April we hit profitability."

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Here are the latest headlines regarding how the novel coronavirus is impacting the Los Angeles startup and tech communities. Sign up for our newsletter and follow dot.LA on Twitter for the latest updates.

  • Now Trump weighs in on Elon Musk's defiant move to open a Tesla plant early
  • Los Angeles may extend shelter-in-place directives until August, says county health official
  • UpKeep raises $36 million Series B as maintenance services startup in demand amid COVID
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