mucker capital

On this week's episode of the L.A. Venture podcast, meet Omar Hamoui, a partner at Mucker Capital. Hamoui is the founder of AdMob, a cornerstone of modern mobile advertising. He discusses being one of the first apps in the app store, and early negotiations with Steve Jobs. Hamoui also talks about how entering the venture world was difficult both then and now, despite his early success selling AdMob to Google for $750 million.

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It turned out 2020 was the perfect breakout year for Outer, the Santa Monica-based direct-to-consumer outdoor furniture brand that first came to prominence after impressing Shark Tank judges in late 2019.

Consumers – forced to spend practically all their time at home last year – were eager to upgrade their patios, backyards and decks. And they did not want to venture into stores and talk to pushy salespeople when they could just as easily order online.

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  • Repeat aims to make consumer packaged goods (CPG) customers more loyal by sending personalized reminders.
  • The company raised $1.5 million in seed funding from Harlem Capital, Techstars and Mucker Capital.
  • The two co-founders met at a Venice startup and were planning to get married in April until COVID-19 happened.

The good news for ecommerce companies is that the pandemic has driven U.S. consumers online. Up to half say they buy household supplies with a click, according to McKinsey & Company, but 70% of buyers never return to a brand for another purchase.

Repeat, formerly known as PRZM, aims to change that and make customers more loyal by figuring out their unique consumption habits. The company uses the data to remind shoppers with email nudges, it is time to restock. "Hi Anna. Are you ready for another face wash?" reads one such reminder. When customers go back to the site the items they "need" will be waiting for them in their cart.

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