Office Hours Podcast: How Outer Aims To Disrupt The Outdoor Furniture Industry

Office Hours Podcast: How Outer Aims To Disrupt The Outdoor Furniture Industry

I don't quite remember why I passed on investing in Jiake Liu's company, Outer. But I do know why I had him on this week's episode of "Office Hours."


Liu has all sorts of qualities I admire in founders: He's dedicated, smart, experienced and he's had some high-quality "failure" that taught him big lessons about how to lead and run a business.

Running businesses was something Liu started doing as a teenager, largely by solving business problems for his family. That hands on experience gave him a fundamental understanding of how to run a successful enterprise. It also fed his entrepreneurial thirst and ultimately led to his cofounding and leading Outer, an outdoor furniture and lifestyle company.

Hear some hard-earned lessons from Liu about startups, his "Shark Tank" pitch day experience and how he maintains investor relationships even if they pass on investing — like with me.

Want more? Subscribe to Office Hours on Stitcher, Apple Podcasts, Spotify, iHeart Radio or wherever you get your podcasts.


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