From Twitter to Neuralink and Solar City: A Rundown of Elon Musk's Many Businesses

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

​Elon Musk
Image by Maryna Linchevska/ Shutterstock

Even as Elon Musk’s attention seems to be drawn more towards his latest pet project, Twitter, his various other companies continue to charge full steam ahead, and some – like Hawthorne-based hyperloop tunnel startup Boring Co. – have had major developments in recent weeks.

There’s a lot to keep track of in the Musk-iverse, so here’s a rundown of all the magnate’s current ventures and most recent updates.


Twitter

Starting with the big bird, briefly: The billionaire’s $44 billion-buyout of the social network hasn't gone exactly seamlessly since he took the reins Oct. 28.

So far Musk has reportedly asked Twitter staff to work 12-hour days and initiated mass layoffs, including firing the C-Suite and sacking 15% of Twitter’s Trust & Safety team, which handles content moderation. Some disgruntled ex-Twitter employees have sued Musk for not providing proper notice to state regulators about layoffs.

The new “Chief Twit” has also proposed allowing users to pay for verification, with an $8/month subscription tier of Twitter Blue expected to launch after the midterm elections this week.

SpaceX

Hawthorne-based SpaceX continues to chug along, delivering both private and public government mission payloads to orbit at a pace that dwarfs all competitors.

SpaceX’s crafts have completed over 50 launches for commercial operators so far this year – averaging about one launch per week – and has several more scheduled before the end of the year. But this week, a Falcon 9 launch for telecommunications firm Intelsat was postponed because of subtropical storms.

Looking forward: Starship, the company’s forthcoming reusable rocket for crew and cargo, is undergoing tests and could launch shortly after NASA’s upcoming Artemis mission. SpaceX is already selling seats on Starship for wealthy space tourists, and one mission, nicknamed “#dearmoon,” will see Japanese billionaire Yusaku Maezawa and up to eight others fly around the moon by 2023. In addition, SpaceX hopes to use the Starship to land NASA astronauts on the moon.

SpaceX Rocket Photo by ANIRUDH on Unsplash

Starlink

The broadband internet service that’s a division of SpaceX, is rapidly expanding across the globe. Starlink expanded to Australia Nov. 6. Currently, SpaceX launches Starlink’s satellites on its Falcon 9 rockets and completed a launch of 43 more spacecraft – part of Musk’s larger plan to create a network of some 42,000 Starlink satellites – on Oct. 28.

But it’s not all smooth sailing for Starlink’s early adopters. Starlink added a new policy this week that will put data caps on users to throttle speeds. From now on, people who use one terabyte or more of Starlink’s unlimited data per month will experience “slower speeds” during “peak hours,” which is curently between 7 a.m. to 11 p.m.

Starlink’s also accelerating adoption in other non-residential markets, including internet for cellular, moving vehicles and airplanes. In September we covered Starlink’s expansion into in-flight internet. On the ground, the company launched an internet for stationary RVs service in May and is now accepting orders for moving vehicle internet.

Tesla

The EV car company continues to produce its vehicles at a rapid clip to meet surging demand.

As it noted in this year’s third quarter earnings report, Tesla delivered 343,830 vehicles and reported its revenue grew 56% annually to $21.5 billion. This was a bit shy of analyst estimates of 371,000 cars. But still far more than any of its local electric vehicle competitors like Lucid, Fisker (which begins deliveries this month), or Amazon-backed Rivian. With over 908,000 cars delivered this year, it’s possible Tesla could hit 1 million before 2023.

There’s also legal proceedings to watch: Tesla is facing a suit from state regulators over its alleged racist treatment of employees and discriminatory policies. That lawsuit, filed in February by the California Department of Fair Employment and Housing, is still pending after Tesla lost a petition to have the suit dismissed.

And a lawsuit about Musk’s pay package at Tesla is set to begin trial on Nov. 14. It was filed by Tesla shareholder Richard Tornetta in 2019, who alleged that Musk’s 2018 payout worth $56 billion was excessive and undeserved.

In addition to EVs, Tesla is also trying to develop a robot. This September, the company showed off Optimus, a humanoid bot that was y capable of stiffly walking and waving at a crowd and seemed to be far behind other robotics competitors like Boston Dynamics’ back-flipping bots. Tesla is far from mass production. But Musk claimed that the robots could one day sell to consumers for “probably” less than $20,000.

SolarCity

One of Musk’s less-discussed ventures, SolarCity is a Fremont-based renewable energy firm that Tesla bought in 2016 for $2.6 billion.

SolarCity installs solar panels on residential and commercial properties and Musk was keen to acquire it because of his ambitions to sell Tesla-branded solar panels. In March 2021, Tesla sharply hiked up the price of its Solar Roof tiles by more than 50%, a decision that led some angry customers to sue. Though by September of last year, Tesla decided to honor some buyers’ original pricing to appease them.

To that end, GM is looking to compete with SolarCity directly; last month it launched a division called GM Energy focused specifically on selling batteries, charging equipment, and solar panels to consumers and businesses.

The boring companyAutomative luxury freeway cars in tunnel Boring Company 3d rendering. Image by Volodimir Zozulinskyi/ Shutterstock

The Boring Company

It seems Musk is getting bored of Boring Co. After all, he hasn’t tweeted about it since April.

The ambitious project, which would have seen the company build lengthy underground hyperloop transportation tunnels in an attempt to beat traffic, seems to be winding down operations in LA.

Boring Co. was founded in 2016. In 2018, Musk unveiled a Boring Co. test tunnel in Hawthorne to much fanfare. But by November of that same year, a proposed tunnel under the 405 freeway on Los Angeles’ Westside was out of the question, and so was a planned tunnel network connecting the Vermont Ave. metro station and Dodger Stadium.

In recent weeks, more signs have emerged that Boring Co. might not be around for long. Last month, Musk abandoned plans for a tunnel at California’s Ontario Airport. The company’s first test tunnel, which sat above ground adjacent to SpaceX’s Hawthorne headquarters, was dismantled and the site was turned into a parking lot last week. In Kyle, Texas, a plan for a Boring Co. pedestrian tunnel was scrapped this week.

For the record, Musk once admitted that Boring Co. was just an expensive, glitzy ruse to disrupt California’s attempt at building a functional high-speed rail system, which he felt was “outdated and expensive.” So perhaps his full passion isn’t behind this particular piece of his portfolio.

Still, several projects in Nevada are listed as under construction on Boring Co.’s website. These include a hyperloop tunnel at the Las Vegas Convention Center and a loop underneath Las Vegas that will connect to the existing LVCC loop completed in 2021. Nonetheless, according to Boring Co.’s website, it’s still “working with various local governments and private stakeholders to consult, advise, and perform research, development, and testing on the viability in their cities for Hyperloop, the high speed transportation of passengers and goods in tubes.”

In August, Boring Co. tweeted that “full-scale testing” of the Hyperloop will begin “later this year,” but it didn’t clarify where, or when that might occur.

Neuralink

One of Musk’s more controversial projects, Neuralink, is working to realize the billionaire’s vision of implanting chips directly into human brains to allow us to interact directly with computers via thought. In the past, Musk has referred to the concept as a “Fitbit in your skull.”

Neuralink was launched in 2018 and unveiled its brain-chip technology in 2020. In July 2021, Neuralink raised a $205 million Series C round led by Vy Capital and including Google Ventures.

A demonstration event was originally planned for Oct. 31, but Musk recently tweeted that it was rescheduled for Nov. 30.

As of this writing, it’s unclear what we’ll see at this upcoming “show and tell” event. Back in July 2020 the U.S. Food and Drug Administration granted Neuralink approval for “breakthrough testing” which made the company eligible to begin trials on animals. As a result, last April the company made headlines after showcasing a nine year-old monkey with a Neuralink chip playing the game “Pong” with its brain. Though we're still far from human trials and the technology has been called “outdated” by experts, in January however, reporters noticed job postings for a clinical trials director at Neuralink. The implication? Musk is looking for human volunteers sooner than expected.

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Rain's Latest Funding Fuels the Future of Financial Wellness

🔦 Spotlight

Happy Friday,

This week, the LA tech scene buzzed with news that Rain, a leader in financial wellness, hassecured $75 million in Series B equity funding, spearheaded by Prosus. This isn't just another funding round; it's a pivotal chapter in Rain's mission to transform how American workers interact with their earnings.

Since its inception, Rain has been at the forefront of innovation in financial technology, particularly with its earned wage access solutions. The concept was simple yet revolutionary: allow workers to access their earned wages instantly, mitigating financial stress and dependency on high-interest payday loans. This vision quickly gained traction, propelling Rain from a promising startup to a key player in the fintech space.

What makes this Series B funding particularly noteworthy is what it represents on a larger scale. It's not just an influx of capital but a strong endorsement of Rain's potential to expand even further. With previous rounds fueling their initial growth and strategic partnerships, such as their notablecollaboration with Marqeta to enhance payment technologies, Rain has steadily built a foundation not just for success but for significant impact.

As Rain secures this significant new funding, their initiative to reshape financial wellness is set to expand dramatically, showcasing the profound impact tech can have on everyday financial challenges.

Looking forward to seeing how their innovations will drive change in the financial landscape.

🤝 Venture Deals

LA Companies

  • Dosen, a Los Angeles-based HRtech startup founded by Ronan Wall, Victor Burke, and Cian McCarthy, has secured $2.3M in an oversubscribed pre-seed funding round led by Affinity Ventures. The company offers an AI-powered platform that aligns employee-led learning with business goals through personalized, gamified development programs. The funds will be used to scale the platform, enhance AI-driven personalized learning, and improve employee engagement and productivity. - learn more
  • Plug, a Santa Monica-based company operating an EV-exclusive wholesale online auction platform, has secured $6.7M in an oversubscribed seed funding round led by Floodgate, Autotech Ventures, and A*. The company has also launched Plug Trade Desk™, the first EV-focused service designed to help dealers confidently price, move, and monetize trade-ins. The newly acquired funds will be used to enhance Plug's technology and expand its services, aiming to support dealers in navigating the growing used EV market. - learn more
  • Gallatin AI, a defense tech startup, has raised $15M in seed funding led by 8VC to scale its AI-powered logistics platform, Navigator. The tool helps military logisticians predict, plan, and execute operations more efficiently in contested environments. Funds will be used to expand the team and deploy the platform across military services. - learn more
  • BLNG AI, a generative AI platform based in Los Angeles and Paris, raised $3M in seed funding led by Speedinvest to streamline jewelry design by turning sketches into photorealistic renderings and animations. The funding will support commercialization, team expansion in Europe and the U.S., and the launch of a subscription-based app for luxury brands and independent jewelers. - learn more
  • Amca, a newly launched aerospace company focused on modernizing the industrial supply chain, has raised $76M in funding from investors including Caffeinated Capital, Founders Fund, Lux Capital, Andreessen Horowitz, and others. The company plans to acquire specialized suppliers and develop new aerospace products, aiming to strengthen and future-proof the sector’s manufacturing and innovation capabilities. - learn more
  • Turbine Finance Corp., a Santa Monica, California-based data science-driven liquidity platform, has raised a total of $21.75M in equity funding, comprising a $13M Series A round co-led by Alpha Edison and TTV Capital, and a previously unannounced $8.75M seed round with participation from Fin Capital, B Capital, and Sozo Ventures. Additionally, the company secured up to a $100M warehouse facility from Silicon Valley Bank to provide credit facilities to venture investors. The combined funding of $121.75M will be used to deploy the warehouse line and expand Turbine's data science team. Turbine's platform enables private equity and venture firms to offer limited partners access to the value of their portfolio investments without reducing exposure, leveraging machine learning to expedite underwriting processes. - learn more
  • Gente Beauty, an innovative Brazilian body care brand, has received a lead investment from Webster Capital, a private equity firm specializing in consumer and healthcare sectors. This partnership aims to support Gente Beauty's growth and expansion in the beauty industry. - learn more
            LA Venture Funds
            • Alexandria Investment Partners participated in a $41M Series A round for Solu Therapeutics, a Boston-based biotech company developing targeted protein degradation therapies. The funding will advance its lead candidate, STX-0712, which recently entered a Phase 1 clinical trial for CMML and other advanced blood cancers. - learn more
            • Calibrate Ventures participated in SigIQ.ai's $9.5M seed funding round. SigIQ.ai, based in Berkeley, California, is an AI tutoring startup focused on providing personalized education through advanced AI models. The funds will be used to hire top talent, enhance their AI models, and scale their platforms to educational systems worldwide. - learn more
            • Rusheen Capital Management participated in Zero Industrial's $10M Series A funding round, aiming to accelerate the development of thermal energy storage solutions in North America. Zero Industrial focuses on deploying large-scale thermal energy storage projects to enhance energy efficiency and support decarbonization efforts. The funding will be used to expand their project pipeline and advance the commercialization of their technology. - learn more

            LA Exits

            • Bread Beauty Supply has been acquired by Cost of Doing Business (CODB), a holding company founded in 2024 by Topicals founder and CEO Olamide Olowe and president Sochi Mbadugha. The acquisition aims to expand Bread's retail presence in the U.S., starting with an increased footprint in Sephora stores. Founder Maeva Heim will continue as Chief Creative Officer, focusing on the brand's creative direction, while CODB will manage strategic operations. This move reflects CODB's commitment to supporting Black-owned businesses and fostering diversity in the beauty industry. - learn more

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                          El Segundo Startup Turns Tax Credits into Big Business

                          🔦 Spotlight

                          Hello LA,

                          Step into the world of Incentify, the El Segundo-based innovator turning the headache of managing tax credits and incentives into a walk in the park. Founded in 2019, this trailblazing company is reshaping how businesses approach what was once a daunting bureaucratic challenge.

                          Incentify’s platform is revolutionizing the industry by helping businesses discover and effectively manage a share of the estimated $1.2 trillion in tax credits and incentives that often go unclaimed each year. This critical service not only simplifies the process but also ensures that companies can more easily access and leverage these financial opportunities to fuel their growth and sustainability initiatives.

                          Recently, Incentify reached a new milestone by securing $9.5 million Series A funding led by Innovent Capital Group. This significant investment underscores the market’s confidence in their innovative approach and supports their mission to expand their technological capabilities and market reach.

                          As Incentify gears up for this expansion, their efforts are set to make tax incentives more accessible to a broader spectrum of businesses. This is especially vital in today’s economy, where optimizing financial strategies is crucial for business resilience and growth.

                          Incentify's success story from El Segundo is not just about financial gains but also about empowering companies with the tools to turn complex financial engagements into strategic advantages.

                          Stay tuned for more from LA’s vibrant tech scene. Let’s continue to push the boundaries of what’s possible.

                          Enjoy your weekend, and keep innovating, LA!

                          🤝 Venture Deals

                          LA Companies

                          • TOGETHXR, a pioneering women's sports media and commerce brand co-founded by athletes Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird, has achieved profitability and significant growth, including tripling its year-over-year revenue and increasing its social media following by 17% year-to-date. The company has secured additional growth capital in a funding round led by Alex Morgan's Trybe Ventures. The funds will be used to expand TOGETHXR's presence in the women's sports marketplace. Additionally, media executive Nancy Dubuc has joined the company as Executive Chair, bringing her extensive experience to support TOGETHXR's mission of elevating women's sports and culture. - learn more
                          • Airvet, a Los Angeles-based pet telehealth platform, has secured $11M in an oversubscribed Series B-2 funding round led by HighlandX. This investment follows a year of significant growth, including a 4x increase in year-over-year revenue and a tripling of its client base. Airvet partners with leading employers across various industries, such as PepsiCo, Adobe, and Lyft, to provide employees with 24/7 access to veterinary care via video or chat. The platform's services include online pharmacy, e-prescriptions, discounted pet insurance, wellness programs, and specialty care, with recent expansions into Spanish and French language support. The funds will be used to further enhance Airvet's platform and expand its reach, aiming to make veterinary care more accessible and affordable for pet families globally. - learn more
                                  LA Venture Funds
                                  • Interlagos co-led a $50M Series A funding round for Aetherflux, a San Carlos, California-based startup developing satellites to collect and transmit solar energy from space to Earth. The funds will be used to expand Aetherflux's engineering team and advance the technology for its planned low Earth orbit demonstration mission in 2026. - learn more
                                  • Bungalow Capital Management co-led a $2M seed funding round for Juno, a Denver-based startup specializing in corporate guest travel management. Juno offers an integrated platform that streamlines booking, logistics, payments, reimbursements, and support for non-employee travelers such as job candidates, contractors, and customers. The funds will be used to accelerate product development and expand partnerships, including a collaboration with ALTOUR as their first travel management company partner. - learn more
                                  • Veridical Ventures co-led a $3.75M seed funding round for Flagship, a Sydney, Australia-based retail technology company specializing in visual merchandising solutions. Flagship's platform creates digital twins of retail stores, enabling data-driven optimization of product placement and store layouts to enhance sales performance. The funds will be used to expand Flagship's presence in the U.S. market and further develop its product offerings. - learn more
                                  • Miroma Ventures participated in a £6.5M Series A funding round for Limitless Travel, a Birmingham, UK-based company specializing in accessible holidays for individuals with disabilities. Founded in 2015 by Angus Drummond, who was diagnosed with muscular dystrophy at 22, Limitless Travel offers curated group holidays with trained carers, ensuring accommodations and excursions meet specific accessibility needs. The investment will enable the company to enhance its technology, expand its range of destinations, and lay the groundwork for international growth, aiming to transform the lives of disabled individuals through travel. - learn more
                                  • B Capital participated in a $20M Series A funding round for Gable, a Seattle-based company specializing in data management solutions. Gable's platform focuses on "shifting left" in data management by enabling software and data developers to collaboratively build and manage high-quality data assets through API-based data contracts. The funds will be used to accelerate product development and expand Gable's team to meet the growing demand for data collaboration tools. - learn more
                                  • Rebel Fund participated in a $3.8M funding round for Sohar Health, a health technology company. Sohar Health is developing an AI-powered platform designed to streamline patient intake and triage, aiming to enhance access to healthcare services. The funds will be used to accelerate product development and expand the company's reach within the healthcare industry. - learn more

                                      LA Exits

                                      • Tixologi, a next-generation ticketing platform, has been acquired by Punchup Live, a New York-based comedy platform. This strategic move integrates Tixologi's advanced ticketing technology into Punchup Live's ecosystem, enabling seamless, direct-to-fan ticket sales for comedians and venues. The acquisition aims to enhance the ticket purchasing experience by providing features such as fast checkout, unified outreach tools, and advanced anti-scalping solutions, thereby empowering comedians to connect more effectively with their audiences. - learn more
                                      • InVisit, a Calabasas, California-based provider of cloud-based visitor management solutions, has been acquired by Motorola Solutions. InVisit's platform streamlines visitor registration, access, and host notifications across sectors such as commercial offices, education, and healthcare, enhancing security through features like blocklist screening and real-time guest activity insights. This acquisition aims to integrate InVisit's capabilities into Motorola Solutions' Avigilon Alta security suite, offering enterprise customers a unified, cloud-native approach to managing security threats and improving operational efficiency. - learn more

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                                                  $207M Later, Napster is Back and Ready for the Metaverse

                                                  🔦 Spotlight

                                                  Happy Friday, Los Angeles!

                                                  This week, we’re rewinding the clock and fast-forwarding into the future at the same time. Napster, yes, that Napster, just got acquired for $207 million byInfinite Reality, a metaverse and immersive tech company that’s aiming to bring the iconic music platform into the next generation.

                                                  For anyone who came of age in the early 2000s, Napster was either your musical awakening or the reason your dial-up connection crashed. Launched in 1999 by Shawn Fanning and Sean Parker, it was the face of peer-to-peer file sharing and a lightning rod in the music industry’s first wave of digital disruption. After its legal battles and shutdown in 2001, Napster bounced between owners like Roxio and Best Buy, before eventually merging with Rhapsody and evolving into a legitimate streaming service.

                                                  Now, Infinite Reality is giving Napster a fresh remix. The company says it plans to turn Napster into a social-first music platform that emphasizes artist-fan interaction over passive listening. We’re talking virtual 3D concert experiences, listening parties, fan communities, and merch drops… essentially, a metaverse-native platform built for music superfans.

                                                  According to Infinite Reality CEO John Acunto, this aligns with the company’s bigger vision: moving the internet away from “a flat 2D clickable web” into “a 3D conversational one.” They’re betting that a brand like Napster, which already carries cultural weight, can thrive in a world where fans want deeper connections and creators want modern monetization tools.

                                                  It’s a bold move, but maybe a smart one. Nostalgia is a powerful asset, and in an era where legacy brands keep getting digital reboots, Napster has a chance to go from early disruptor to comeback story.

                                                  Will today’s listeners hit play? We’ll see. But as far as tech comebacks go, we’re here for this remix.

                                                  🤝 Venture Deals

                                                  LA Companies

                                                  • Topanga, a Los Angeles-based company specializing in AI-driven waste reduction solutions for commercial kitchens, has raised an $8M Series A funding round led by Blue Bear Capital, with participation from Struck Capital, Amasia, and Wonder Ventures. This investment brings Topanga's total funding to $12.2M. The company plans to use the proceeds to expand its food waste tracking platform into the senior living, health care, and hospitality sectors, accelerate the growth of its ReusePass system beyond universities into enterprise food service, and enhance integration with major food-service platforms like Grubhub and Jamix. - learn more
                                                  • Flight Science, an aviation tech startup focused on AI-powered flight optimization, raised $1.5M in pre-seed funding led by Outsiders Fund. The company helps airlines reduce fuel costs, emissions, and turbulence impact, and will use the funds to grow its team and expand product rollout by summer 2025. - learn more
                                                        LA Venture Funds
                                                          • Second Sight Ventures participated in a $14.2M Series A1 funding round for Lucky Energy, an Austin, Texas-based energy drink company. Lucky Energy offers a line of zero-sugar, zero-calorie beverages in six flavors, formulated with ingredients like maca and beta-alanine. The company plans to use the funds to accelerate distribution, introduce new products, support strategic partnerships, and recruit in key business areas. - learn more
                                                          • M13 led a $5.5M funding round for Chord Commerce, with participation from Act One Ventures and others. The New York-based company provides an AI-powered customer data platform (CDP) that helps commerce brands unify customer data, generate real-time insights, and automate marketing decisions. The funding will be used to further develop the platform and support brands in scaling their data-driven marketing efforts. - learn more
                                                          • Upfront Ventures led a $4M Seed funding round for Arlo Health, a New York City-based AI-powered health insurance underwriter focused on small and mid-sized businesses. Arlo offers level-funded health plans designed to improve preventive care and cost transparency through value-based care and AI-driven underwriting. The funds will be used to expand its broker network, grow its engineering and sales teams, and scale operations. - learn more
                                                          • Bonfire Ventures co-led a $5M Seed funding round for VoiceOps, with participation from Village Global and others. Based in New York City, VoiceOps uses generative AI to analyze phone calls and surface insights that boost sales performance, ensure compliance, and optimize marketing. The funding will support product development, team expansion, and broader market adoption. - learn more
                                                          • MANTIS Venture Capital participated in a $17.2M Seed funding round for EDGE Markets, a fintech company building banking tools tailored to the gaming industry. EDGE’s flagship product, EDGE Boost, offers a debit card and bank account specifically designed for betting, with features like spending limits, financial transparency, and cash-back rewards. The funds will be used to further develop the platform and expand its presence within the gaming market. - learn more

                                                              LA Exits

                                                              • SmartDepo, a leading provider of AI-powered deposition summaries for the legal industry, has been acquired by Rev, a prominent speech-to-text technology company. Founded in 2023 by civil rights attorney Isaac Manoff, SmartDepo delivers comprehensive deposition summaries featuring 100% accurate page-line citations, hyperlinked tables of contents, key admissions analyses, and deposition memos highlighting essential themes. This strategic acquisition combines Rev's highly accurate transcription services with SmartDepo's advanced summarization capabilities, aiming to enhance productivity for attorneys and court reporters by reducing manual review time and improving client outcomes. - learn more
                                                              • Stem, a platform offering personalized distribution and digital strategy services for independent artists and labels, has been acquired by Concord, a leading independent music company. Stem will operate as a separate division within Concord Label Group, with CEO Milana Lewis and President Kristin Graziani continuing in their roles. This acquisition provides Stem with the capital and resources to invest in new technology, expand its suite of label services, and accelerate global growth, while maintaining its mission to empower independent artists with autonomy and support. - learn more

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