Glytch Wants to Build 32 Esports Arenas Across the Country. The Industry is Skeptical.

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

Glytch Wants to Build 32 Esports Arenas Across the Country. The Industry is Skeptical.
Credit: Glytch

An undisclosed location along 405 Freeway could soon be home to one of the biggest experiments in esports’ evolution: A hulking, postmodern 3,000-person arena packed with professional-grade gaming tech that could serve as a meeting place for fans of all ages.

And if Irvine-based Glytch has its way, the stadium would be the first of many.

The company is poised to build 32 esports arenas across the nation in the next decade, betting big on a vision of competitive video game playing that follows the model of more traditional sports, where in-person action and ticketing income is key.


But others in the local esports market have pulled back on their plans for stadiums, focusing instead on the lucrative merchandising and sponsorship income that ballooned during the pandemic.

After a whirlwind few years when interest in esports skyrocketed, the industry is grappling with what the future of competitive play looks like.

In particular, teams and tournament organizers are facing a critical question: Is an in-person presence necessary to their operations?

‘Fans Need a Home’

Glytch is one esports outfit gunning for more arenas, betting that ambitious, state-of-the-art facilities could draw in even larger crowds by providing a centralized infrastructure for esports.

The company is currently working on the first of its stadiums in Los Angeles, home to a slew of top-talent esports teams and gaming companies, including TSM, Immortals, Cloud 9, Team Liquid and FaZe Clan. All have bases or training facilities in L.A.; none own stadium space, although gaming organization 100 Thieves operates its own broadcast center at its Culver City headquarters.

Glytch co-founder and chief financial officer Michael Williams wouldn’t disclose the exact location for his planned stadium, but he’s already inked a partnership with events company Legends that would see the New York-based firm – which has deals with Inglewood’s SoFi stadium and the LAFC’s Banc of California Stadium Downtown – operating all Glytch’s completed venues.

“There’s a lot of different stadiums [esports teams] can play at, but ultimately [fans] need a home,” Glytch’s CEO, Gerome Seeney told dot.LA.

The company’s custom-built arenas will each cost between $54 million and $75 million to construct and encompass 1,500 to 3,000 seats across a total 120,000 square feet, combined with a mixed-use stage and broadcasting capabilities.

Glytch is looking to subsidize some of that development cost with municipal funds. While it is not seeking city funding in LA, the company is “exploring” bond agreements with the cities of Chicago and Atlanta, Williams said.

Glytch, which counts Joe Montana and Twitch co-founder Kevin Lin among its investors, plans to host at least 16 events each month. While it won't say precisely how much esports event tickets will cost, non-esports event tickets average around $80 in Los Angeles per Pollstar data, Williams said, adding that he was optimistic that price will continue to rise.

Williams wouldn’t disclose how much Glytch has raised since its 2020 launch but said, “the vast majority of our funding is from sports industry people, not venture people.”

Williams’ prior ventures include esports tournament organizer Oomba and video arcade chain GameWorks, which shut down in December 2021.

Glytch plans to generate revenue by hosting other events at its venues, along with esports.

“Today, we might have an esports event, tomorrow, there might be a TED talk,” Seeney said.

There currently aren’t any sponsors lined up to slap their name on Glytch’s forthcoming arena, and it’s too early for teams to be signed up to play there. Williams said Legends is responsible for courting naming rights deals roughly a year prior to opening.

To cater to a more casual crowd, Glytch’s stadium will contain a place for people to rent equipment to play live games on a local area network (also called a LAN center).

“We plan to charge very little for our LAN center because that will not be our primary source of income,” Williams said. “Having great gaming machines at a reasonable rental rate is not sufficient to pay the high rents charged in the L.A. basin. Instead, the company must have a complete solution that includes multiple revenue sources.”

And the venue would be part of a “broader, master-planned… entertainment, sports and wellness district” with a number of tenants and upcoming projects, according to Brian Mirakian, who works for Populous, the architecture firm tasked with designing the complex. The firm has helped build 1,300 sports stadiums globally, and is now working on a redesign of the L.A. Convention Center.

Mirakian compared Glytch to Topgolf, the driving range chain that recently opened a facility in El Segundo, adding that “there's a tremendous amount of excitement around returning to the live events.”

He said the arena is in the “early stages of design” and hasn’t yet broken ground – its estimated opening is first quarter of 2025.

Glytch isn’t alone in its ambitions to build an in-person esports center in the city.

Dr. Patrick Soon-Shiong, owner of the LA Times, announced plans to build “the Staples Center of esports” adjacent to the Times’ El Segundo headquarters in 2019, but construction never got underway, though his company did build a seven-acre lot near the El Segundo campus that hosts Epic Games’ L.A. production lab.

Hillary Manning, a spokeswoman for Soon-Shiong, told dot.LA the billionaire hasn’t totally abandoned plans for a stadium.

“The Soon-Shiongs remain interested and invested in esports and are still considering building an esports arena,” she said.

A rendering of the design of Glytch's esports arena, which it says will seat thousands.Credit: Glytch

Competition, Live and At Home

Paying for premium stadium real estate could be difficult if people fail to show up, and many in the esports world see venues as an unnecessary money suck, given that fans have become used to not watching in-person.

“The beauty of the sport is it clearly doesn't matter” where fans are, said Bruce Stein, former co-founder of esports organization Team Liquid. “It's a different kind of affinity and connection, and it works really best online… that means you have to adapt your business to it.”

The pandemic prompted a renewed interest in watching esports – the global fan base is set to grow nearly 9% annually to 532 million people by the end of this year, according to analysts at Newzoo.

The esports industry, which is on pace to rake in nearly $1.4 billion by the end of 2022, has been doing just fine without a concentrated network of in-person venues, especially because many tune in strictly online. Its unprecedented rise during the pandemic has been thanks mainly to lucrative sponsorship deals, which made up an estimated 60% of the entire market.

“A typical day for us would be like 4,000 people at our facility and 100,000 people online,” Williams speculated.

Reaching a broad audience is key to not going bankrupt when you’re a facility owner. One cautionary tale: OGN’s now defunct 35,000-square-foot esports arena.

The South Korean broadcast company moved into a Manhattan Beach arena in 2018 but couldn’t fill the seats.

“They couldn't book it enough and it didn't drive enough revenue and we shut it down,” said Greg Lovett, executive managing director of Cushman Wakefield’s L.A. realty office, who oversaw the deal while working at Cresa Partners.

“We had to sublease it to a production company,” he said, adding that OGN ultimately found that, unlike South Korea, U.S. gamers just weren’t used to going out to see live esports events.

Another example: Irvine’s now defunct Esports Arena. According to an insider, the property was built by a mall operator unfamiliar with the specifics of building a venue for hundreds or thousands of spectators. The arena quickly shut down because it couldn’t get enough fans through the doors each month to keep the lights on.

“An audience-rated facility is very expensive, and very difficult for permitting because of fire safety,” Lovett said. “If you go to the city today and say, ‘I want to build something like [an esports arena], that’s a mega-project,” he said, adding that retrofitting a building to be a stadium instead of custom construction is “almost impossible."

Glytch’s plans for an esports stadium differ from OGN’s and the Esports Arena’s in terms of scale: Glytch wants its first L.A. outpost to be part of a network of nationwide arenas that all feed into the esports fandom and prop up company revenue.

Williams said he thinks esports can succeed if it mirrors traditional sports, partly because that’s an ecosystem that regional fans – but perhaps more crucially, big-box advertisers with sponsorship cash to flex – are familiar with.

“We had the idea of, ‘Let's build these sports stadiums across America. If esports is the next NFL, then there ought to be stadiums,’” Williams said.

A rendering of the design of Glytch's esports arena, which it says will seat thousands.Credit: Glytch

If You Build It, Will They Come?

Still others in the industry see an opportunity for a forward-thinking company backed by investors with deep pockets and vision to build esports into an in-person event in the U.S. But much will depend on whether fans prove interested and venue operators are able to find sponsorship.

“Most esports organizations don’t own a stadium,” said Dominic Kallas, vice president of esports company TSM, which operates 12 teams from its base in Playa Vista.

Kallas said TSM’s focus is on sponsor deals, but he noted that it recently inked a $210 million naming rights deal with cryptocurrency exchange FTX in early June.

“You can stay profitable off of doing large deals like that” to offset pricier franchise or venue costs, Kallas said.

Williams told dot.LA that Glytch’s arenas will have to rake in at least $8 million across box office, merchandising and concessions in order to break even, but is targeting $10 million annually.

Others agreed that the potential is there, but say the model still hasn’t been created, in the U.S., at least.

“I think that there is a bigger demand, if people can figure out the programming side of it,” said Erik Anderson, head of esports for gaming group FaZe Clan.

“On our side, it's something that we find super interesting at a certain size, [but] when it goes over a certain size, it's no longer interesting and starts to become a burden… There's a certain size when experimenting is no longer an option, because it's too expensive,” Anderson said, adding that “1,000 seats might be too much in the current marketplace.”

Riot Games’ Esports Event Producer Daniel Lee said he thinks locality plays a role in esports, but isn’t convinced that means stadiums would play the same role as they do for other types of sports.

“I believe a city-based [team] will create fandom,” he said. “But traditional sports and esports are completely different beings,” he said, added.

Stein agreed.

“If you try to make it look the same, you're investing for the wrong reason. You may get much more out of it than traditional sports, but don't try to make it the same just because there's competition.”

For his part, Williams said he isn’t daunted by the prospect of building the stadiums along with the market for them.

“We hope that we can be the home team [stadium]” for all local esports teams, he said, adding “I hope the numbers in esports continue to grow, the way football has.”

As the industry transitions back into blockbuster events and in-person championship, will esports follow a trajectory that mirrors the NFL’s rise to its place as an intrinsic part of American sports culture? The answer may simply depend on who shows up.

Editor's note: This story has been updated to reflect the make-up of Glytch's founding team.

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From Sunset Boulevard to Outer Space: LA’s Latest

🔦 Spotlight

Good Morning Beliebers and Los Angeles!

While Justin Bieber’s new album dropped last night, here’s what else is making headlines in Los Angeles this week.

Luma has opened its Dream Lab on Sunset Boulevard, boldly positioning itself at the forefront of AI-powered creativity. Known for transforming ordinary photos into cinematic 3D scenes, Luma is combining cutting-edge research with practical tools to build a playground for artists, engineers, and anyone ready to push the boundaries of visual storytelling. In their words: “From Hollywood blockbusters to the next generation of immersive media, this is where the magic happens.”

Meanwhile, well beyond our skyline, SpaceX reportedly hit an eye-popping $400 billion valuation in a recent share sale, making it one of the most valuable private companies ever. The milestone reflects both investors’ fervor for the commercial space race and LA’s unrivaled role as the launchpad of aerospace innovation.

LA continues to prove it can deliver on the ground, in the cloud, and far beyond the stars. See you next week.

🤝 Venture Deals

LA Companies

     
  • Varda Space Industries, the El Segundo–based company manufacturing pharmaceuticals in microgravity, has raised $187M in a Series C round led by Natural Capital and Shrug Capital, bringing its total funding to approximately $329M. The funds will support an increased launch cadence of robotic drug-production capsules, expansion of its El Segundo lab for biologic drug crystallization, and broader efforts to scale commercial microgravity-driven drug formulation and hypersonic reentry testing. - learn more

LA Venture Funds

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LA Exits
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Tinder, Starlink, and Apple’s New Studio: This Week in LA

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Happy Independence Day, Los Angeles! 🇺🇸

While you're celebrating freedom, here are some electrifying updates lighting up LA’s tech, satellite, and music scenes:

🔥 Tinder mandates Face Recognition in California

  Image Source: Tinder

Tinder is now requiring all new users in California to complete a biometric face check, a brief video selfie processed via FaceTec, to verify profiles are genuine. The video is deleted post-verification, though an encrypted face map remains while the account is active. This West Hollywood based move could redefine trust, safety, and privacy in mainstream consumer apps.

🌐 Starlink clears hurdle to launch in India

Elon Musk’s SpaceX backed Starlink has cleared most regulatory and licensing hurdles with India’s Department of Telecommunications, marking a key step toward launching satellite broadband in one of the world’s fastest growing markets. Final approvals from the national space regulator are pending, and services, expected to deliver high speed connectivity to underserved regions, could launch in the coming months. This is a major milestone for Starlink’s global expansion.

🎧 Apple Music opens Culver City creative hub

  Image Source: Apple

Apple Music is celebrating its anniversary by launching a brand new 15,000 square foot, three story studio in Culver City. The facility, featuring a 4,000 square foot soundstage, spatial audio suites, podcast booths, and more, is designed by Eric Owen Moss and slated to open mid August. It solidifies LA’s reputation as a creative powerhouse and reaffirms Apple’s commitment to investing in and nurturing our city's cultural ecosystem.

From dating apps to deep space to sound stages, LA isn’t just watching the future unfold, we’re building it.

Here’s to independence, imagination, and everything this city dares to launch next. Happy Fourth, Los Angeles.

🤝 Venture Deals

LA Companies

  • Castelion has raised a $350M Series B round led by Lightspeed Venture Partners alongside Altimeter Capital to scale its hypersonic missile production capabilities. The El Segundo-based defense startup plans to use the funds to expand manufacturing, accelerate testing through its SpaceX-inspired rapid development model, and position itself as a cost-effective supplier of hypersonic weapons to the U.S. military and its allies. - learn more
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            LA Venture Funds

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                              Senra Raises $25M to Rewire LA's Aerospace Supply Chain

                              🔦 Spotlight

                              Hello Los Angeles,

                              In the shadow of LA’s booming space and defense scene, a new kind of hardware startup is scaling up. And it's not building flying cars or flashy robots. It’s building the infrastructure that builds everything else.

                              This week, Senra Systems announced a $25 million Series A led by Dylan Field and CIV, with participation from General Catalyst, Sequoia Capital, Founders Fund, Andreessen Horowitz, 8VC, and Pax Ventures. Their Redondo Beach-based facility is using custom automation, software, and new design tools to quadruple production speed. The goal is to solve a notoriously manual, bottleneck-prone part of the supply chain: wire harness manufacturing.

                              The company also launched Amp, a CAD software platform that bridges the gap between harness design and physical production. It's a process that has historically been slow, fragmented, and hard to scale. In other words, Senra isn’t just building machines. They’re rewiring the very systems that power aerospace, defense, and industrial tech.

                              It’s not sci-fi. It’s supply chain innovation. And it’s very LA.

                              Catch the latest LA venture deals, acquisitions, and fund updates below.

                              🤝 Venture Deals

                              LA Companies

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                              • Chronicle Studios has raised an oversubscribed $11.6M seed round co-led by Patron and Point72 Ventures to fuel the development of original, audience-driven franchises. Founded by former DreamWorks and Warner Bros. exec Chris deFaria and tech entrepreneur Aaron Sisto, the LA-based studio plans to invest in independent creators and build AI-powered tools, like automated YouTube thumbnails and social analytics, to help storytellers grow and monetize their IP. - learn more
                              • Stackup, a developer platform for crypto applications, has raised a $4.2M in seed funding round led by 1kx. Stackup helps crypto businesses build better user experiences and manage on-chain user data, and the funding will be used to grow its engineering team and expand support for more blockchain networks. - learn more
                              • Doên, a fashion brand known for its vintage-inspired, California aesthetic, has closed a growth equity round led by Silas Capital. The funding will help the company expand its retail footprint, grow its team, and scale operations. Doên plans to continue building its community-driven brand while deepening its commitment to sustainability and women's empowerment. - learn more
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                                      LA Venture Funds

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                                      • Fika Ventures participated in Spinwheel’s recent $30 M Series A round led by F‑Prime Capital. The funds will be used to accelerate their AI-powered platform that streamlines debt and credit management, reducing friction in account authentication, automating payments, and integrating liability data, all to deliver instant, developer-friendly credit APIs. This investment supports rapid growth across fintech and banking partners aiming to improve consumer credit outcomes. - learn more
                                      • Chaac Ventures participated in a $7M seed funding round for Meridian, a New York and Miami‑based startup using its AI-powered deal management platform to help private equity firms streamline sourcing, automate workflows, and improve diligence efficiency. The funding will accelerate product enhancements, expand the global go‑to‑market strategy, and deepen its traction with large institutional investors. - learn more
                                      • WME joined a debut funding round for haircare disruptor isima, which raised over $12M to accelerate its launch. Shakira-backed and science-driven, isima will use the capital to scale operations, expand product development, and roll out via isima.com and placements at Ulta Beauty (U.S. in July; Mexico in August), debuting across nearly 30 global markets. - learn more
                                      • M13 participated in Maven AGI’s Series B round, which raised $50M to expand its Business AGI platform for enterprise use. The funding brings Maven’s total capital raised to $78M. The company will use the investment to accelerate product development and go-to-market efforts as it scales its AI platform that unifies customer journeys across support, sales, and operations. - learn more
                                      • Alexandria Venture Investments joined GeneCentric Therapeutics’ $8M Series C round. The funding will support the commercial launch of GenomicsNext™, a groundbreaking liquid biopsy platform that combines extensive gene expression profiling with high‑fidelity DNA variant detection from ctDNA. This capital is expected to carry GeneCentric through 2026 and to help it scale predictive biomarker development for oncology applications. - learn more
                                      • MTech Capital and B Capital participated in COVR Global’s $2.5M seed round, led by MTech Capital. The funding will help COVR develop its AI-powered Decision Engine—a modular platform that enables insurers to make instant, data-driven claims decisions, such as coverage validation, liability assessment, and settlement automation. The investment will fuel product development and team growth as COVR scales across the UK, Spain, Japan, and Australia - learn more
                                      • Bedrock and Khosla Ventures co-led Mach Industries’ $100M Series B round. The defense-tech startup will use the capital to ramp up production at its Forge Huntington factory, grow its Mach Propulsion engine division, and further develop and deploy its advanced unmanned systems—Viper, Glide, and Stratos. This funding brings Mach’s total raised to about $185M as it scales vertically integrated defense manufacturing. - learn more
                                      • Fifth Wall participated in Juniper Square’s Series D funding round, which secured $130M at a $1.1 billion valuation. The investment will be used to accelerate the development and deployment of JunieAI, an AI-powered, agentic platform tailored specifically for private markets general partners to streamline investor relations, reporting, and fund administration. - learn more
                                      • Mucker Capital led CarePilot’s $2.5M seed round, with participation from KCRise Fund. The Overland Park-based startup will use the funding to further develop its AI-powered tools including its new “ProblemAssist” diagnostic and coding tool and expand its team as it scales solutions for healthcare providers. - learn more
                                      • Prototype Capital participated in Sunrise Robotics’ seed round, which raised $8.5M to emerge from stealth and advance its factory automation technology. The Ljubljana-based startup develops dual‑arm robotic cells trained in simulated environments, enabling rapid, cost-effective deployment and continuous learning across a fleet. The funds will be used to scale AI and simulation capabilities, expand team and manufacturing across Europe, and deepen customer deployments in sectors like electronics, supercars, and battery production. - learn more
                                            LA Exits
                                            • Comco, the pioneer behind the MicroBlaster® micro-precision sandblasting system, has been acquired by Medical Manufacturing Technologies (MMT), a portfolio company of Arcline Investment Management. This strategic move integrates Comco’s advanced abrasive technology into MMT’s suite, expanding its capabilities in precision microblasting for medical, aerospace, microelectronics, and industrial applications. MMT CEO Robbie Atkinson emphasized that the acquisition strengthens their end-to-end manufacturing offerings, while Comco President Colin Weightman joins MMT to drive continued innovation and customer growth. - learn more
                                            • 3BlackDot, the creator-first gaming and digital media studio known for popular YouTube franchises like Gaming While Black and Alpha Betas, has been acquired by Offscript Worldwide, the parent company of Revolt. With an audience of over 128 million subscribers, the acquisition marks Offscript’s entry into the $347 billion gaming industry and strengthens its creator-led IP development and distribution capabilities. 3BlackDot will now leverage Offscript’s infrastructure to scale its cultural impact while maintaining its creator-first approach. - learn more
                                            • Dr. Squatch, the fast-growing natural men’s grooming brand known for its social-first marketing and strong DTC presence, is being acquired by Unilever from Summit Partners. The move gives Unilever access to a brand with viral campaigns, influencer collaborations, and revenues reportedly around $400M, enhancing its premium personal care offerings. The deal is expected to close later this year pending regulatory approvals. - learn more
                                            • CloudSoda has been acquired by Diskover Data, combining CloudSoda’s intuitive data orchestration and automation with Diskover’s enterprise-scale indexing, metadata enrichment, and AI-ready infrastructure. This comes alongside Diskover’s $7.5M seed round, led by Snowflake Ventures and NetApp, positioning the company to accelerate unified, intelligent management of unstructured data. - learn more
                                            • Inspire Clean Energy has been acquired by Rhythm Energy, significantly expanding Inspire’s reach beyond its original markets. The merger creates one of the largest independent green energy retailers in the U.S., combining Inspire’s subscription-based, 100% renewable electricity plans with Rhythm’s technology-driven platform. This union positions the combined company to serve millions more customers nationwide, offering enhanced digital tools, demand-response programs, and time-of-use pricing to promote clean energy adoption. - learn more

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