Tom Brady’s NFT Platform Autograph Raises $170 Million to Issue Celebrity Collectibles

Decerry Donato

Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

Drawing of Naomi Osaka playing tennis in a Japanese kimono.
Courtesy of Autograph

Autograph—the Santa Monica-based NFT agency co-founded by superstar NFL quarterback Tom Brady—has raised $170 million in Series B funding.

The funding was co-led by Silicon Valley venture giants Andreessen Horowitz and Kleiner Perkins, and included participation from Nicole Quinn of Lightspeed Venture Partners and Katie Haun, the former a16z partner who led the firm’s $2.2 billion crypto fund before launching her own fund last year.

Brady co-founded Autograph with entrepreneur Richard Rosenblatt last year. The platform launched in July 2021 and has since been used by famous athletes and celebrities including Tiger Woods, Naomi Osaka, Simone Biles, Tony Hawk, Derek Jeter and The Weeknd to drop their own NFT collectibles. Film studio Lionsgate and NBA magazine Slam have also used the platform.

Autograph previously raised a Series A round last summer co-led by former Twitter CEO Dick Costolo’s 01A and Velvet Sea Ventures. That round raised $35 million and valued the startup at $735 million, according to PitchBook data.

Subscribe to our newsletter to catch every headline.


Plus Capital Partner Amanda Groves on Celebrity Equity Investments

Minnie Ingersoll
Minnie Ingersoll is a partner at TenOneTen and host of the LA Venture podcast. Prior to TenOneTen, Minnie was the COO and co-founder of $100M+, an online marketplace for used cars. Minnie started her career as an early product manager at Google. Minnie studied Computer Science at Stanford and has an MBA from HBS. She recently moved back to L.A. after 20+ years in the Bay Area and is excited to be a part of the growing tech ecosystem of Southern California. In her space time, Minnie surfs baby waves and raises baby people.
PLUS Capital​’s Amanda Groves.
Courtesy of Amanda Groves.

On this episode of the L.A. Venture podcast, Amanda Groves talks about how PLUS Capital advises celebrity investors and why more high-profile individuals are choosing to invest instead of endorse.

As a partner at PLUS, Groves works with over 70 artists and athletes, helping to guide their investment strategies. PLUS advises their talent roster to combine their financial capital with their social capital and focus on five investment areas: the future of work, future of education, health and wellness, the conscious consumer and sustainability.

Read more Show less

Rivian Stock Roller Coaster Continues as Amazon Van Delivery Faces Delays

David Shultz

David Shultz is a freelance writer who lives in Santa Barbara, California. His writing has appeared in The Atlantic, Outside and Nautilus, among other publications.

Rivian Stock Roller Coaster Continues as Amazon Van Delivery Faces Delays
Courtesy of Rivian.

Rivian’s stock lost 7% yesterday on the back of news that the company could face delays in fulfilling Amazon’s order for a fleet of electric delivery vans due to legal issues with a supplier. The electric vehicle maker is suing Commercial Vehicle Group (CVG) over a pricing dispute related to the seats that the supplier promised, according to the Wall Street Journal.

Read more Show less