bessemer venture parnters

bessemer venture parnters

Image courtesy of the Upfront Summit

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In the wake of George Floyd’s murder in May 2020, the corporate world was forced to reckon with its responsibility to communities of color—and one of the industries with the most soul-searching to do was venture capital.

VC firms have tried to make strides toward racial equity in recent years, but for many of the industry’s leading Black investors, the changes have been mostly symbolic. Speaking at the Upfront Summit in Downtown Los Angeles on Tuesday, Elliott Robinson, a partner at Bay Area venture capital firm Bessemer Venture Partners, said many VC firms opted to make surface-level changes that didn’t alter their actual, white-heavy power structures.

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As the influencer economy grows, creators are looking for more ways to make money.

The Los Angeles-based Pearpop hopes to help them do just that. On Thursday, it got a $16 million boost to grow its influencer monetization platform.

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