How would you like to see the news articles that people in your line of work find relevant? Newsology, a news aggregator app based in L.A., is betting that its new spin on news feeds curated around people's professions will intrigue enough users to help it compete with the Silicon Valley giants.

Founder Mark Hasan tells dot.LA that what distinguishes Newsology's AI recommendation engine from competitors like Apple News, Google News, Flipboard and News 360 is that it incorporates the "extra dimension" of a user's industry, title and location. Hasan, who has a background in mechanical engineering and machine learning, says his patent for grouping multiple descriptors about a user gives his app an edge.

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Culver City-based Airvet's mission to connect more pets with vets is getting a boost.

The company announced Friday they have raised $14 million in a Series A round to expand their telemedicine and telehealth veterinary network.

CEO Brandon Werber said he's seen the number of users and doctors on its platform surge during the pandemic, as homebound pet owners scrambled to find pet care online. The company — which was launched in 2018 — now has a network of 2,600 veterinarians across 43 states, according to Werber.

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Before the pandemic, the fitness industry was booming. Then coronavirus forced the closure of gyms and boutique studios, and Struct Club took advantage of the moment to allow instructors to reach consumers directly.

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