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Google and Apple Are Opening New Offices In West LA
Amrita Khalid
Amrita Khalid is a tech journalist based in Los Angeles, and has written for Quartz, The Daily Dot, Engadget, Inc. Magazine and number of other publications. She got her start in Washington, D.C., covering Congress for CQ-Roll Call. You can send tips or pitches to amrita@dot.la or reach out to her on Twitter at @askhalid.
Even though Los Angeles’ office market faces an uncertain future due to the slowing economy, signs seem to suggest that West L.A. could weather the storm.
For starters, Apple and Google still plan to open new offices in the area — even as much of Big Tech is scaling back their physical footprints nationwide. Earlier this month, Apple's plans to build 536,000 square feet of office space and production space went before the Culver City Planning Commission. The Culver Crossings campus is expected to break ground in early 2023, with an anticipated move-in date of 2026.
“The West L.A. office market is very different from the rest of the county in that it has an abundance of very cool, architecturally distinct real estate that is very attractive to the creatives”,” wrote CBRE’s Vice Chairman Jeffrey Pion in an email. “While many of the tech companies are downsizing in other parts of the country, we are not yet certain how much of that anticipated downsizing will occur in this market but believe the long term outlook for West Los Angeles is very good.”
In addition, a Google spokesperson confirmed to dot.LA that Google has leased the former Westside Pavilion shopping complex in West L.A. and plans to move in sometime in 2023. The company has yet to decide which job functions or divisions will be located in the new West L.A. campus. And Amazon signed a deal to rent a 200,000-square-foot space at the Water Garden this summer as part of a greater Southern California expansion, even as it halted plans to build other offices nationwide.
Nonetheless, the state of L.A.’s office space market remains uncertain as companies also scramble to cut costs due to the slowing economy. J.P. Morgan Asset Management this week put up its 1.4 million square foot Santa Monica office campus for sale — which includes tenants like Amazon and Sony Inc., reported the Commercial Observer.
Still, according to a third-quarter report from CBRE, West L.A.’s office vacancy rate is at 14.5% — roughly four points lower than the average in Greater Los Angeles. “[...] Several tech, media, and entertainment companies leased space this quarter, emphasizing the prevalence of entertainment and technology in Los Angeles and West L.A.,” wrote the authors of the report.
This is all to say that after two years of remote work and hybrid offices, 2022 could be ushering in a vibe shift as more companies reverted to traditional in-office work environments. Nearly 50% of company leaders said they were planning to require workers to return to the office full-time in the next year, according to a Microsoft survey from March. While a sluggish economy has forced some companies to make cuts to their workforce and close offices — many also appear to be staying put or even expanding their corporate real estate portfolios.
The potential shift to in-office work could be further bolstered by the current economic downturn, according to Matthew E. Kahn, Provost Professor of Economics at USC. In an email to dot.LA, Kahn wrote, “During a tech recession, management has the upper-hand in determining the real pay of workers and ordering workers to work on-site — 5 days a week — is a type of pay cut.”
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Amrita Khalid
Amrita Khalid is a tech journalist based in Los Angeles, and has written for Quartz, The Daily Dot, Engadget, Inc. Magazine and number of other publications. She got her start in Washington, D.C., covering Congress for CQ-Roll Call. You can send tips or pitches to amrita@dot.la or reach out to her on Twitter at @askhalid.
https://twitter.com/askhalid
'All Celebrities Are Gig Economy Workers': Cameo's CEO On How He Plans to Disrupt the Entertainment World
10:11 AM | June 22, 2020
"Fight for simplicity" is a guiding principle at Cameo, a marketplace platform that launched in early 2017 out of Chicago but is increasingly rooting itself in Los Angeles. No surprise, then, that the company's premise isn't too complicated. Celebrities with over 20,000 Instagram followers – which occasionally stretches the limit of what one might consider a "celebrity" – can set up a Cameo account and list a price at which they will record a short, personalized video for customers. Caitlyn Jenner currently charges $2,500. Former NFL MVP Brett Favre asks for $300. Someone who goes by MeesterMario requests a humble $5. Whatever the number, Cameo keeps 25% of the transaction and the talent does what it wishes with the remainder.
To date, Cameo has sold over 1 million videos, with a peak of 69,000 in the week before this year's Mother's Day. The company currently has 130 employees – 80 in Chicago, 40 in L.A., 10 distributed elsewhere – and expects to generate $100 million in bookings in 2020.
Cameo has raised over $65 million, most recently a mid-2019 $50 million Series B led by Kleiner Perkins, with participation from Playa Vista-based The Chernin Group. The private company does not publicly share its market value, but following that Series B, PitchBook pegged its post-money valuation at $300 million. Since then, however, Cameo has reached profitability, chief executive Steven Galanis says, boosted in part by tailwinds associated with the pandemic.
Galanis moved from Chicago to L.A. in May this year. A native Chicagoan, he attended Duke for undergrad then returned to the Windy City, where he worked in finance, film production and at LinkedIn before founding Cameo. He has been running Cameo's Chicago office while his two co-founders Devon Townsend and Martin Blencowe have been holding things down in L.A.
Now based in what has become the informal live-in headquarters for Cameo's leadership at a house in the Hollywood Hills, Galanis took some time out to chat with dot.LA about his decision to move out west, what he's looking forward to in the city, and his plans for Cameo.
What is Cameo? 🤔www.youtube.com
This interview has been edited for clarity and brevity.
Why did you decide to move to L.A.?
When the pandemic set in and shelter-in-place orders started, one panic moment I had was not being able to travel. Last year I took over 150 flights, and, like, 60 red-eye flights from L.A. to Chicago. I was living in Chicago but really I was living on airplanes. In a world where you can't travel, I felt I could be most impactful in this period in L.A., and now I'll be here indefinitely.
L.A. is the best place for me to be for Cameo right now. I've been focused on being the tech company to work for in Chicago and I think that's mission accomplished in many ways. Now my objective is to make Cameo that place in L.A. I think it's so simpatico with the king industry of the economy here, which is entertainment.
The Hollywood Reporter put out a list with the 15 people disrupting Hollywood and I think I was the only one on the list who wasn't living here. If you can be disrupting Hollywood without even being in L.A., imagine how much we could get done if I were living here.
You've been able to raise a lot of money really fast. To what do you attribute your success?
It's a couple things. Number one, in the very early days, being in Chicago was pretty helpful to us. If we'd started in L.A., I think there are so many vested interests in the entertainment world that might've snuffed us out early. But there was huge demand for a hot consumer social company that dealt with entertainment and celebrities. It's very classically an L.A. business, and some early investors even told us we would never be able to build this in Chicago – that it has to be in L.A. or New York. But I think it actually helped us get started.
Cameo CEO Steven Galanis
The other thing is that our product creates magical moments. It's so visceral, how happy you make the person. On the talent side, our value proposition is that you're getting paid to become more famous. It's similar to back in the day when you'd go to a concert and buy the merch and you'd become a living, breathing billboard for that person. Cameo is in many ways the 2020 version of that. I think the other thing that's happened is our product NPS (net promoter score) is over 80 – one of the highest in the whole world. Users become such fans and that started the consumer-side network effects, which turned early- and late-stage investors into big customers of ours. When you have investors using your product and telling stories about it, that's a good sign.
What are your plans for growth?
We've been really fortunate that the pandemic has been really accretive to our business. One thing I said to the New York Times a couple weeks ago was that at their core, all celebrities are gig economy workers. They get paid per concert, per game, per show. So in a world where all productions have stopped for the indefinite future, we are excited to be able to provide talent with a meaningful revenue stream that helps them to get paid to become more popular.
The business grew by about 1000% from the week pre-COVID to a peak around Mother's Day. We tend to do well when Hallmark does well; it's seasonal. So we're thinking about how to take these tailwinds from COVID, shelter-in-place, and social distancing, where people want to send love remotely. Part of that is to stay innovative, so we recently launched Cameo Live, which is basically Zoom chatting with celebrities.
And the other lasting thing is how do we take all these people using the service and lock them into the ecosystem and create a more sticky experience that's based on engagement, not just on revenue. We think there's a lot of cool innovation on our product roadmap coming in the next few years and I think that'll be a good story to watch.
What are your hiring plans?
During the pandemic we've decided to move to a fully distributed team but we'll have legacy centers of gravity in Chicago and L.A., especially as we expand our presence with me here.
Cameo became profitable in April, which is a rarity for tech companies, and we were profitable by a substantial amount in May, which means we haven't burned cash since February. We're profitable and we have a majority of the Series B funding left so we're extremely well funded. We could go raise more capital but we're much more focused on building a killer team. Everyone on product and all our designers are in L.A. Historically our talent team had been in Chicago but we're looking to hire more people in L.A. for our talent team, which is basically working with or recruiting celebrities. We're also looking to add talented marketers and I think most of our hiring will be in L.A. despite the fact that we're distributed. Even within L.A. you usually need multiple offices so we think being distributed will be great and this house and our sublet in Venice will be great assets as we continue to grow.
On a personal level, what excites you most about being in Los Angeles?
Well, the weather's a lot better here than in Chicago, especially in the winter. I'm from Chicago. I went to Duke then moved right back, so I spent 10 years establishing myself there. It's not to say that my work there is finished for the rest of my life, but it's an exciting challenge for me personally to make new friends and establish myself in a place I've been coming to for a long time but never called home.
Devon surfs every morning so I've spent a lot of time in Venice, but I'm not a surfer; I don't really go to the beach. To me that L.A. wasn't my cup of tea. So I've been enjoying my time in the Hills. And I think downtown has a lot going on. There's a lot of cool stuff emerging there and I'm looking forward to exploring that more.
Plus my girlfriend's really excited about all the hikes we can go on. I've never hiked before – you live in downtown Chicago, you don't go hiking.
Oh, and plus I'm excited about the best tacos in the world.
---
Sam Blake primarily covers media and entertainment for dot.LA. Find him on Twitter @hisamblake and email him at samblake@dot.LA
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Sam Blake
Sam primarily covers entertainment and media for dot.LA. Previously he was Marjorie Deane Fellow at The Economist, where he wrote for the business and finance sections of the print edition. He has also worked at the XPRIZE Foundation, U.S. Government Accountability Office, KCRW, and MLB Advanced Media (now Disney Streaming Services). He holds an MBA from UCLA Anderson, an MPP from UCLA Luskin and a BA in History from University of Michigan. Email him at samblake@dot.LA and find him on Twitter @hisamblake
https://twitter.com/hisamblake
samblake@dot.la
Coronavirus Updates: Lockdowns Accelerate Activision Earnings; Tom Cruise Teams Up With Elon Musk
01:44 PM | May 05, 2020
Here are the latest headlines regarding how the novel coronavirus is impacting the Los Angeles startup and tech communities. Sign up for our newsletter and follow dot.LA on Twitter for the latest updates.
- Activision trounces earnings expectations as world turns to video games amid lockdown
- Tom Cruise, Elon Musk: There's no coronavirus restrictions filming in space
Activision trounces earnings expectations as world turns to video games amid lockdown
Activision Blizzard, the video game juggernaut behind the Call of Duty franchise, reported first-quarter earnings that sailed past expectations. It wasn't totally unexpected, given the effects the coronavirus lockdown has had on everything from video game publishers to streaming services. The Santa Monica-based company posted earnings of 65 cents a share on revenue of $1.8 billion. Shares soared 5% in after-hours trading.
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