Our second Virtual Pitch Showcase was devoted to startups in the gaming industry. Founding entrepreneurs from Artie, Squab Gaming and RCT Studio pitched to Peter Levin, managing director at Griffin Gaming Partners and Gregory Milken, managing director at March Capital Partners.
About the Companies
Artie is a platform for next-gen interactive content that is hyper-personalized, exponentially engaging, and can be shared and played instantly inside of popular apps like Instagram, Facebook, Snapchat, Twitter, YouTube, and Twitch, with no app download or integration needed. Our team includes AI scientists, engineers, and interactive storytellers from Activision/Blizzard, Infinity Ward, Disney, DreamWorks Animation, Snap, Mozilla, and Facebook. Our seed investors include Scooter Braun's Raised in Space, Jeffrey Katzenberg's WndrCo, Founders Fund, Warner Music Group, Shrug Capital, YouTube co-founder Chad Hurley, angel investor Cyan Bannister, and top executives from Twitter, Amazon, and Square.
rct studiois a next-generation creative studio and interactive entertainment company, harnessing the latest in Artificial Intelligence to offer truly immersive VR experiences. Powered by the company's Morpheus engine, the technology instantly mines millions of data points from a vast repository of storylines and human behaviors to create realistic stories with an almost infinite amount of endings. With the ability to slash production costs and development time, whilst unleashing boundless creativity, rct is revolutionizing the way people tell and consume stories.
Squab Gaming is a marketplace for video game players to hire on-demand gaming partner in 3 clicks. Gamers can easily find their perfect teammates at anytime. Squab Gaming also provides expert players an opportunity to make money from the games they are good at. Squab Gaming essentially fills the gap in the current esports ecosystem and makes it more sustainable.
About the Judges
Gregory Milken
Gregory Milken is a Managing Director at March Capital Partners, where he focuses on investments in gaming. Gregory has led March Capital's investments in broadcasting solution Genvid Technologies, esports organization Immortals Gaming Club and game developers Nifty Games, Dorian and Knock Knock.
Prior to March, Gregory was an active angel investor for companies such as Viagogo and Small Giant Games. Gregory has over 15 years of entrepreneurial and operational experience. He was the co-founder and COO of AltEgo, a cloud-based technology and gaming company. Prior to his work in technology, he worked in strategy and operations for Knowledge Universe Education, new business development at Warner Bros. in Hong Kong and London, and at Twentieth Century Fox.
Actively involved in philanthropy, Gregory currently serves on the Board of Overseers for Penn's Graduate School of Education as well as on the boards of the Milken Institute and the Milken Family Foundation.
Gregory received his M.B.A. and M.A. in International Policy Studies from Stanford University, as well as a B.A. in Asian Studies and a B.A. in International Relations from the University of Pennsylvania.
Peter Y. Levin
Peter serves as Managing Director at Griffin Gaming Partners, an early and late stage investment vehicle singularly focused on the video game sector.
Prior to Griffin, Levin served as President of Interactive Ventures, Games & Digital Strategy at Lionsgate.
He is the former CEO & Co-founder of Nerdist Industries, a multi-platform creator of genre and popular-culture content, as well as the former Co-President of Digital Strategy at Legendary Entertainment.
Nerdist Industries was acquired by Legendary Entertainment in July of 2012. Levin serves as Chairman of Immortals Gaming Club and serves on the Board of Directors of N3TWORK, Wizard Labs and Next Games. He also serves on the Los Angeles Sports & Entertainment Commission Board of Directors.
Previously, Levin was founder and co-owner of the 2006 World Champion Chicago Rush of the Arena Football League. He was also a minority partner in and strategic advisor to Strikeforce, a mixed martial arts promotional entity, that sold to the Ultimate Fighting Championship in 2011. In June 2009, Levin served as the exclusive representative of Deadline.com in its sale to PMC. Levin is the founder of Course of the Force, an annual Olympic torch-style lightsaber relay in partnership with Lucasfilm Ltd. that led up to San Diego Comic Con International and benefitted the Make-A-Wish Foundation.
He also serves on the Board of Governors at Cedars Sinai in Los Angeles and co-teaches a competitive gaming course at the USC Annenberg School of Communication and Journalism.
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Similar programs are common in the startup world and in the creator economy. For example, social media companies can use accelerator programs not only to support rising stars but to lure those creators—and their audiences—to the company’s platforms. Genies believes avatars will be a crucial part of the internet’s future and is similarly using its program to encourage creators to launch brands using Genies’ platform.
“I think us being able to work hands on with this next era—this next generation of designers and entrepreneurs—not only gets us a chance to understand how people want to use our platform and tools, but also allows us to nurture those types of creators that are going to exist and continue to build within our ecosystem,” said Allison Sturges, Genies’ head of strategic partnerships.
DIY Collective’s initial cohort will include roughly 15 people, Sturges said. They will spend three weeks at the Genies headquarters, participating in workshops and hearing from CEOs, fashion designers, tattoo artists and speakers from other industries, she added. Genies will provide creatives with funding to build brands and audiences, though Sturges declined to share how much. By the end of the program, participants will be able to sell digital goods through the company’s NFT marketplace, The Warehouse. There, people can buy, sell and trade avatar creations, such as wearable items.
Genies will accept applications for the debut program until Aug. 1. It will kick off on Aug. 8, and previous experience in digital fashion and 3D art development is not required.
Sturges said that the program will teach people “about the tools and capabilities that they will have” through Genies’ platform, as well as “how to think about building their own avatar ecosystem brands and even their own audience.”
Image courtesy of Genies
Founded in 2017, Genies established itself by making avatars for celebrities from Rihanna to Russell Westbrook, who have used the online lookalikes for social media and sponsorship opportunities. The 150-person company, which has raised at least $250 million to date, has secured partnerships with Universal Music Group and Warner Music Group to make avatars for each music label’s entire roster of artists. Former Disney boss Bob Iger joined the company’s board in March.
The company wants to extend avatars to everyone else. Avatars—digital figures that represent an individual—may be the way people interact with each other in the 3D virtual worlds of the metaverse, the much-hyped iteration of the internet where users may one day work, shop and socialize. A company spokesperson previously told dot.LA that Genies has been beta testing avatar creator tools with invite-only users and gives creators “full ownership and commercialization rights” over their creations collecting a 5% transaction fee each time an avatar NFT is sold.
“It's an opportunity for people to build their most expressive and authentic self within this digital era,” Sturges said of avatars.
The company’s call for creators could be a sign that Genies is close to rolling out the Warehouse and its tools publicly. Asked what these avatar tools might look like, the startup went somewhat quiet again.
Allison Sturges said, “I think that's probably something that I'll hold off on sharing. We will be rolling some of this out soon.”
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“We actually took our units to market earlier this year,” Maguire said, “and we ran marketing ads for one week and we got picked up by various publications. This led to our pre-orders reaching up to 11.5 million which is spread across over 50 customers.”
But with any success comes roadblocks. Maguire admitted that the startup has struggled with production lead times due to the spike in demand of their accessory dwelling units (ADUs).
For Zuma’s Bradley, technology integration in the real estate space has been one of the biggest issues his team has encountered. The Santa Monica-based startup designs an AI leasing assistant for apartment complexes that aims to help property managers run efficient marketing.
“There’s a lot of legacy players in real estate," Bradley said, "which makes it very hard to integrate and design futuristic solutions.”
It's nothing new when companies that have long dominated the space reject or push back on new solutions.
While Bradley admits that there will always be pushback from so-called legacy players, he said that it comes down to having a really solid product and the ability to handle these customers.
Eng asked the panelists what advice they would give to an entrepreneur just starting out, and Forte quickly said that one must be flexible.
For example, Forte said that when he first launched his digital marketplace for building materials, it was based on the Instacart model that sold a variety of brands. Forte learned that nobody cared what piece of plywood showed up, whether it was from Martin Lumber or Home Depot. All that mattered to the customer was that the product arrived. So Forte took the feedback to his team and they rearranged the site to better cater to clients.
“Be highly convicted,” Forte said, “but hold them loosely because many of your assumptions may be wrong.” He also added that they should be willing to go along with the market.
Attendees networking at Azure's Culver City headquarters after the panel. Photo by Decerry Donato
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