It's Not the Game, It's Who You Play It With. Gamelancer Brings the Gig Economy to Gaming

Sam Blake

Sam primarily covers entertainment and media for dot.LA. Previously he was Marjorie Deane Fellow at The Economist, where he wrote for the business and finance sections of the print edition. He has also worked at the XPRIZE Foundation, U.S. Government Accountability Office, KCRW, and MLB Advanced Media (now Disney Streaming Services). He holds an MBA from UCLA Anderson, an MPP from UCLA Luskin and a BA in History from University of Michigan. Email him at samblake@dot.LA and find him on Twitter @hisamblake

It's Not the Game, It's Who You Play It With. Gamelancer Brings the Gig Economy to Gaming
  • L.A.-based Gamelancer, a two-sided platform to match top-tier gamers and personalities with users searching for teammates, launches Tuesday.
  • The founders, Razvan Romanescu and Darren Lopes, have raised $800,000 to build the platform and hope to begin a new round within 90 days.
  • Gamelancer offers gaming talent new ways to make money and users the opportunity to make sure their teammates aren't duds

Nine times out of ten, it seemed, Razvan Romanescu and Darren Lopes got unlucky. The online video game algorithms that matched them up with random teammates kept pairing them with duds: an "eleven-year-old with a broken microphone", for example, or "someone with no social skills." Conversely, the rare gem who played well and had an appealing personality made playing video games a lot more fun. Indeed, such rockstar teammates were the sort Romanescu and Lopes would pay to have on their team.

That's just what their new venture, launched Tuesday, enables.

Gamelancers are freelance gamers who are vetted by the company and who set their own price and availability for users to book them. Users can also set up their own requests – "Looking to pay someone $10 to help me level up my Fortnite skills," for instance – which the 'gamelancers' can claim. This two-sided marketplace is an opportunity, the founders say, to fill "a huge gap in the gaming space."

In addition to taking 30% of the transaction, Gamelancer's business model will also include advertising and ecommerce. The founders expect the average price to be set around $7 per hour.

Prior to making a stealthy beta version available earlier this month, the L.A.-based company had already gained 6 million social media followers. With 16 full-time employees, it has since registered about 6,000 users and approved 250 gamelancers.

Gamelancer raised $800,000 in a seed round led by New York-based Mayfair Global Ventures. The founders now plan to arm themselves with data to demonstrate growth in preparation for a bigger round, which they hope to begin within 90 days.

The company has attracted some notable talent to join its executive ranks. John Monopoly, who formerly managed Missy Elliot and 2020 presidential hopeful Kanye West (maybe?), is Gamelancer's Head of Talent. His job will be to attract notable names to the platform.

One of the founders' early tenets in forming the company was that "it's not the game you're playing; it's who you're playing with."

Users may want to link up with gamelancers for reasons that have nothing to do with the game itself, they noted. People may want to book notable personalities to simply socialize with while collaborating on a butt-kicking rampage, for example.

Gamelancer, which the founders say has 10 patent-pending technologies after having built its platform from scratch, has also brought in a former Uber marketer as its head of growth and a former Netflix product manager as its head of product.

The two founders themselves have track records of building businesses by cultivating big followings on social media, including Guff Media – a content company that claims to reach 500 million people a month – and 10PM Curfew – a fashion and beauty network that says it reaches over 500 million women per month across Instagram and TikTok.

"We know how to keep users engaged and give them a user experience," Romanescu told dot.LA.

Now they turn their efforts to gaming, one of their passions, with a grand vision.

    "We coined the term 'gamelancer' to be something as big as 'streaming,'" Romanescu said. "We're confident people will say, 'I'm a gamelancer for a living'."

    For the record: An earlier version of this story incorrectly stated that Mayfair Ventures was the lead seed investor. The lead investor was Mayfair Global Ventures.

    https://twitter.com/hisamblake
    samblake@dot.la
    LA’s Data Center Supply Crunch

    🔦 Spotlight

    Happy Friday Los Angeles!

    The Los Angeles data center market is experiencing a significant supply crunch, ranking 12th in growth among top markets since 2020 with only 265 megawatts of colocation inventory (data centers where businesses rent space to store their computing hardware and servers). Despite this, demand is surging, driven by AI, cloud, and hyperscaler needs, with AI accounting for 20% of new data center demand nationally. This scarcity is creating a highly competitive environment, with vacancy rates at a record low 3% and asking rents rising 13-37% year-over-year. For Los Angeles, this presents both challenges and opportunities in the big picture. The city's strategic position as a global entertainment hub and its connectivity to international markets through subsea cables make it an attractive location for data centers. However, the limited inventory and rising costs could potentially hinder growth and innovation in the tech sector. To maintain its competitive edge, Los Angeles will need to address these constraints through new developments, such as GI Partners' 16 MW addition at One Wilshire, and by focusing on high-connectivity, high-power capacity submarkets. The city's tech community should prepare for a landscape of increased competition for quality data center space, higher costs, and the need for innovative solutions to meet growing demand, particularly in AI and cloud services. While Los Angeles faces a challenging data center supply crunch, its strategic advantages and ongoing developments offer a promising path forward.


    🤝 Venture Deals

    LA Companies

    • Daisy, a one-year-old startup that designs and installs smart home and office technology systems, raised a $7M Series B co-led by Goldcrest and Bungalow, with previous investors Bullish and Burst Capital also stepping up. The company has raised a total of $13.3 million. - learn more

    LA Venture Funds


      ✨ Featured Event ✨

      LA TECH CEO SUMMIT

      LA’s tech leadership is set to reunite after a long break! This two day summit will focus on building strong connections, sharing insights, and fortifying the local tech community.

      Learn More Here

      Register Here


      Download the dot.LA App

      🌐Decentralizing Data & Vacations: Sony's Web3 Leap and Sensible Weather's KOA Partnership

      🔦 Spotlight

      Happy Long Weekend Los Angeles!

      Sony Group is making a significant push into the blockchain and Web3 space, leveraging its Sony Pictures and Sony Music divisions along with a new global incubator. The company has developed the Soneium blockchain through Sony Block Solutions Labs, a joint venture aimed at accelerating Web3 innovation. Sony is launching the "Soneium Minato" public testnet and a developer incubation program called "Soneium Spark" to foster ecosystem growth and adoption. The initiative includes strategic partnerships with Web3 companies such as Astar Network, Circle, and Optimism. Sony aims to create a fan community centered on creators and connect diverse values through Soneium, with the ultimate goal of integrating Web3 services into people's daily lives. While the company acknowledges the challenges faced by Web3, including limited user adoption and the need for mainstream use cases, it remains committed to decentralizing the concentrated power of the current internet landscape.

      In completely unrelated and more digestible news Sensible Weather, a leading weather protection provider that we’ve featured many times, has partnered with Kampgrounds of America (KOA) to offer Weather Guarantees at over 450 KOA Campgrounds across the United States. This collaboration allows campers to purchase weather protection for their outdoor experiences, providing peace of mind and potential reimbursements of up to 100% of their nightly rate if weather conditions exceed predefined parameters. The partnership comes at an opportune time, as camping has seen a significant increase in popularity, with active campers growing by 68% over the past decade. If you are looking to do some camping this fall make sure you look into Sensible Weather protections to ensure that unpredictable weather won't dampen (nailed it) your camping experience.


      🤝 Venture Deals

      LA Companies

      • Space and Time, a blockchain data warehouse developer, raised a $20M Series A led by Framework Ventures. - learn more
      • Miris, a provider of spatial content streaming solutions, raised a $26M Seed Round led by IAG Capital Partners. - learn more

      LA Venture Funds

      • Fika Ventures led a $4.55M Seed Round for Revenew, a San Francisco startup that aims to help digital platforms and marketplaces manage their payments and optimize financial operations. - learn more
      • Bonfire Ventures participated in a $25M Series A for Supio, an AI platform for personal injury law firms. - learn more
      • Amplify LA participated in a $2M Seed Round for Pryzm, a startup that provides tools and data to help businesses navigate government contracting more efficiently. - learn more

        ✨ Featured Event ✨

        LA TECH CEO SUMMIT

        LA’s tech leadership is set to reunite after a long break! This two day summit will focus on building strong connections, sharing insights, and fortifying the local tech community.

        Learn More Here

        Register Here


        Download the dot.LA App

        Personality Assessments Improving Workplace Dynamics

        Misunderstandings can have significant and sometimes severe impacts, far beyond the hilarious cake pictured above. Many organizations are increasingly using personality assessments to improve team dynamics and productivity. Tests like the Enneagram, Myers-Briggs Type Indicator (MBTI), and DISC assessment are valuable tools for developing existing teams in addition to hiring new employees. These assessments provide insights into team members' motivations, communication styles, and work preferences, helping colleagues understand each other better. By highlighting the different personalities within a team, these tests can enhance communication, resolve conflicts, and optimize task assignments based on individual strengths. As companies aim for greater efficiency and collaboration, the Enneagram, MBTI, and DISC assessments are becoming essential for transforming established teams into more effective and cohesive units.


        Image Source: iEQ9

        Enneagram

        The Enneagram test is a sophisticated personality assessment that categorizes individuals into nine distinct personality types, each defined by unique motivations, fears,and behavioral patterns. This holistic approach enhances team dynamics in a business setting by fostering self-awareness, improving communication, and facilitating conflict resolution among team members. By understanding different personality types, teams can optimize their composition, tailor professional development, and create a more empathetic and collaborative environment. This framework not only helps leaders adapt their styles to better support diverse team members but also promotes inclusivity and effective collaboration, ultimately leading to improved team performance, productivity, and retention.

        Resources:iEQ9. We recommend getting an Enneagram coach to get the most out of the results.

        Key Features: Focus on core motivations. Accounts for personality shifts under stress or growth. Offers practical, actionable guidance for personal growth. Uses a dynamic, adaptive questioning approach. Claims 95% accuracy rate through advanced techniques.


        Image Source: DiSC Profile

        DiSC (Dominance, Influence, Steadiness, and Conscientiousness)

        The DiSC assessment is a widely used behavioral analysis tool that categorizes individuals into four primary personality types: Dominance, Influence, Steadiness, and Conscientiousness. For businesses, DiSC provides valuable insights into employees' communication styles, work preferences, and motivations. By understanding these behavioral tendencies, teams can improve collaboration, reduce conflicts, and enhance overall productivity. Implementing DiSC in a business setting can lead to more effective leadership, tailored communication strategies, and optimized task allocation based on individual strengths.

        Resources:DiSC Profile.

        Key Features: Designed specifically for workplace applications. Focuses on observable behaviors rather than psychological traits. Widely researched and validated over 40+ years. Provides practical strategies for improving interactions.


        Image Source: The Myers-Briggs Company

        The Myers-Briggs Type Indicator (MBTI)

        The Myers-Briggs Type Indicator (MBTI) is a widely used personality assessment tool that categorizes individuals into 16 distinct personality types based on four dichotomies: Extraversion/Introversion, Sensing/Intuition, Thinking/Feeling, and Judging/Perceiving. For businesses, the MBTI provides valuable insights into employees' communication styles, decision-making processes, and work preferences.This helps promote a more productive workplace, and enables employees to become involved in more meaningful ways, all while leveraging everyone’s unique strengths.

        Resources:The Myers-Briggs Company.

        Key Features: Focuses on preferences rather than traits. Focuses on how people perceive and judge information. Widely used in business and career counseling


        Download the dot.LA App

        RELATEDEDITOR'S PICKS
        Trending