LA Venture Podcast: Phil Sanderson Thinks Gaming Is In Its Golden Age

Minnie Ingersoll
Minnie Ingersoll is a partner at TenOneTen and host of the LA Venture podcast. Prior to TenOneTen, Minnie was the COO and co-founder of $100M+ Shift.com, an online marketplace for used cars. Minnie started her career as an early product manager at Google. Minnie studied Computer Science at Stanford and has an MBA from HBS. She recently moved back to L.A. after 20+ years in the Bay Area and is excited to be a part of the growing tech ecosystem of Southern California. In her space time, Minnie surfs baby waves and raises baby people.

On this week's L.A. Venture podcast, we meet Phil Sanderson — one of the founders and managing director of the venture capital firm Griffin Gaming Partners. Griffin is a $250 million fund investing in the global expansion of gaming, and is based in Santa Monica.

Sanderson has been investing in some of the most innovative gaming entrepreneurs for the last 23 years — including Discord, Thriller, Pandora and Phoenix Labs. Griffin invests in early and late stage, infrastructure and content companies in the gaming industry worldwide.


At Griffin, Sanderson is partnered with Peter Levin, who led digital initiatives at Lionsgate. The two are exploring the relationship between Hollywood and the gaming industry, especially with the recent boom of digital collectibles in the form of NFTs.

Sanderson says gaming is "at the forefront of a lot of innovation." He likes to deal in extremes, and structures his life around the principles of setting goals, having a great team, and being flexible and adaptable and having fun.

In this episode, hear how Sanderson views the future of gaming, why he thinks the gaming industry is in its golden age, what it's like working with top innovators, why he disagrees with the idea gaming is hit-driven, and how he manages to run 240-mile ultramarathons in his free time.

"I think it's becoming what I call 'the new enterprise software'. There's just so many exits."

Phil Sanderson is one of the founders and the managing director of Griffin Gaming Partners.

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Activision Blizzard Employees Set to Walkout on Wednesday

Sam Blake

Sam primarily covers entertainment and media for dot.LA. Previously he was Marjorie Deane Fellow at The Economist, where he wrote for the business and finance sections of the print edition. He has also worked at the XPRIZE Foundation, U.S. Government Accountability Office, KCRW, and MLB Advanced Media (now Disney Streaming Services). He holds an MBA from UCLA Anderson, an MPP from UCLA Luskin and a BA in History from University of Michigan. Email him at samblake@dot.LA and find him on Twitter @hisamblake

Workers from Activision Blizzard are planning a walkout at Blizzard's Irvine campus Wednesday morning, according to documents reviewed by dot.LA and confirmed by multiple company employees.

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samblake@dot.la

Projections on Cars? Adway Gets Funding to Pioneer an Unusual Advertising Method

Caitlin Cook
Caitlin Cook is an editorial intern at dot.LA, currently earning her master's degree in mass communication from California State University, Northridge. A devoted multimedia journalist with an interest in both tech and entertainment, Cook also works as a reporter and production assistant for MUSE TV. She got her Bachelor of Fine Arts in Filmmaking from University of North Carolina School of the Arts.

Culver City-based Adway is offering Uber and Lyft drivers hundreds of dollars every month to project ads on the sides of their cars.

So far, the company has signed up about two dozen drivers in Los Angeles, where competitor Firefly faced fierce pushback a few years ago from city officials who sought to ban digital ads on moving vehicles.

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Behind Her Empire: LOLA Co-Founder Alex Friedman on Building a Better Tampon

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

On this week's episode of the Behind Her Empire podcast, meet Alex Friedman, the co-founder of feminine care brand LOLA.

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